LIZ LANDRY

Dallas, TX 469-***-**** ad49sg@r.postjobfree.com linkedin.com/in/lzlandry

Dynamic and results-driven marketing leader with 18+ years of experience. I possess an innate ability to forge strong connections between clients and brands, delivering impactful results. I specialize in formulating comprehensive marketing and communications strategies that align and maximize digital, print, and social media communication channels that consistently surpass engagement metrics and goals across diverse industries. EXPERIENCE

Marketing Communications Manager Thompson, Coe, Cousins & Irons, LLP 2021-current Responsible for conceiving and implementing the firm’s marketing communications strategy, including managing the firm’s website, monitoring the ROI and metrics for the firm’s digital marketing and social media channels, and supervising a team.

Select accomplishments include:

• Managed the launch of a new website in five months, which outperformed all previous metrics YOY.

• Increased media pickups in industry publications by 300% and established go-to-market brand strategy for all external communications.

• Developed and maintain the firmwide content calendar with corresponding digital content on website, social, email, press releases, and newsletters.

• Supervise a team coordinating project workflows and deliverables to meet management committee expectations.

• Report to the Marketing Committee and Management Committee, delivering comprehensive updates on marketing initiatives and progress of assigned deliverables, fostering transparency, and facilitating informed decision-making processes.

Digital Marketing Director Austco 2020-2022

Consultant, creator of all brand and digital marketing strategies for the leader in clinical communication & nurse call Select accomplishments include:

• Developed global marketing strategies, including goals, brand narrative, brand positioning, creative guidance, and engagement for internal and external customers.

• Ensured all marketing activities complied with the company’s branding standards; developed, communicated, and built alignment on key digital journeys.

• Established strategic content roadmap to support service line growth and drive engagement.

• Distilled consumer insights into actionable content that supported the company’s strategic objectives and priorities. Director of Communications Pinnacle Group/Nina Vaca 2019-2020 Established the cross-functional team to support marketing and sales channels for workforce solutions provider Select accomplishments include:

• Managed crisis communication efforts on behalf of executive leadership, ensuring timely and effective responses to mitigate reputational risks and uphold brand integrity.

• Advised executive leadership of appropriate messaging and wrote content in Vaca’s voice for articles and interviews.

• Developed and implemented effective marketing strategies that increased business leads by 20%; responded to industry trends resulting in multiple proposal wins.

• Created and executed a communication roadmap across two global brands.

• Identified and monitored all KPIs, goals, and other performance metrics for campaigns, websites, and social media.

• Directed and mentored a team by facilitating collaboration and coordinating project initiatives to ensure timely delivery and alignment with organizational objectives. Digital Marketing Manager Freeman 2017-2019

Creator of all digital marketing strategies for the leader in live events & experiences Select accomplishments include:

• Supported overall brand management of marketing activities.

• Conducted industry/audience studies to gain consumer insights which changed the go-to-market strategy.

• Managed all strategic updates to multiple-language, geo-based websites across a global agile team.

• Developed high functioning team to deliver across marketing and IT projects.

• Implemented standardized processes to improve strategy across global and project teams. Web Strategy & Digital Marketing Director Jackson Walker LLP 2015-2017 Led the high-performing digital transformation of an award-winning law firm Select accomplishments include:

• Led website design and development with a focus on user experience and functionality; exceeded website page views and click through by 80%.

• Updated all digital channels to follow new brand identity.

• Developed and edited video campaign that increased organic traffic to website by 40%.

• Assessed marketing campaigns against goals (ROI and KPIs) reporting results to stakeholders and presenting recommendations for changes to the campaigns.

EDUCATION& CERTIFICATIONS

B.S. Journalism, Marketing & Psychology – University of North Texas Certified Scrum Product Owner (CSPO) – Scrum Alliance TOOLS & TECHNOLOGY

Microsoft Office (Outlook, Word, Excel, PowerPoint, OneDrive, Teams), Microsoft Azure, Amazon Web Services (AWS), Adobe Creative Suite (Photoshop, InDesign, Illustrator), Google Marketing Platform (Analytics, Ads, Search Console, Tag Manager), G Suite, Wrike, Slack, Basecamp, Trello, UX/UI, Craft CMS, Wordpress, Drupal, Sharepoint, SVN, Marketo, Salesforce, HubSpot, MailChimp, Constant Contact, Falcon I/O, Sprout Social, Hootsuite, Monday Marketing, Zapier, Zendesk, Shopify, SurveyMonkey, Facebook Ads, Twitter Ads, Formkeep, Yoast, UserTesting, Hotjar, Crazy Egg, Cloud- based applications, YouTube, Vimeo, Parmonic, Vuture, ContactEase, Meltwater