CONTACT

ad49bm@r.postjobfree.com

904-***-****

Jacksonville, FL

Linkedin.com/in/paulkluding

SKILLS

Media Relations

Crisis Communications

Issues Management

Political Messaging

Integrated Communications

Strategy

Executive Leadership

Communications

Internal Enterprise

Communications

Thought Leadership

Analysis & Measurement

PAUL

KLUDING

PR EXECUTIVE

Accomplished communications executive committed to reputation management through strategic media relations, crisis management and stakeholder communications.

MOST RELEVANT WORK EXPERIENCE

Florida Blue (Blue Cross and Blue Shield of Florida) Senior Director, Public Relations (2008-2021)

Led all public relations and reputation management activities for 10

th

largest health insurer in the United

States.

Nemours Children’s Health

Director, Enterprise Public Relations (2022-2023)

Directed public relations activity for the organization – the largest multi-state pediatric hospital system in the United States.

FIS

Director, Corporate Communications (2021-2022)

Created communications strategy focused on informing and engaging 6,800 worldwide employees and numerous domestic and international clients for the largest processing and payment company in the world.

EDUCATION BACKGROUND

BA, Journalism/Mass Communications

Iowa State University

Served as Sports Editor of the Iowa State Daily, the student newspaper.

Current Advisory Council member of the Iowa State Greenlee School of Journalism and Communications.

CONTACT

ad49bm@r.postjobfree.com

904-***-****

Jacksonville, FL

Linkedin.com/in/paulkluding

SKILLS

National/Trade/Local

Media Relations

Crisis Communications

Issues Management

Political Influencing

Messaging

Integrated Comm Strategy

Executive Leadership

Comms

Internal Enterprise Comms

ACCOMPLISHMENTS

Media Relations

Maintain strong working relationships with reporters at the Wall Street Journal, New York Times, Forbes, Reuters, Bloomberg, Associated Press, CNBC and other national outlets. Minimized the company’s exposure to negative media coverage, leading to 98% of all media coverage being neutral to positive in tone about the health insurer over a five year period.

Showcased company’s emphasis on Corporate Social

Responsibility (CSR) as competitive differentiator through media exposure, earning 7x more CSR media coverage compared to the competition combined over a five-year period. Crisis Management

Created a comprehensive crisis communication strategic plan, incorporating potential scenarios, talking points, and one-on- one executive leadership training that was used to help mitigate potential reputation impacts in a multi-state hospital setting.

Oversaw the development and execution of issues

management strategies during an unprecedented time in the health care industry, including state and federal legislative actions, legal ramifications, and general industry unrest. Worked closely with Finance, Legal, HR, Business Segments and Executive Management to track and respond to issues that directly impacted the organization’s reputation and bottom line. Responsible for incident management and crisis

communications with international team of communicators, providing 24/7 response time to clients.

Leadership

Oversaw team of 18 focused on informing and engaging 6,800 worldwide employees, as well as its numerous domestic and international clients.

Directed the enterprise-wide public relations activities of the organization with the aid of a team of 8, who worked with business leaders in key departments to monitor key issues and develop proactive and reactive stakeholder communications. Led a team of 6 highly strategic associates that protect the company’s reputation while ensuring the advancement of the company’s mission.

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