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Digital Marketing Machine Learning

Location:
Quan 1, 71000, Vietnam
Posted:
April 24, 2024

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Resume:

HÀ ANH KIỆT

039******* ad48y3@r.postjobfree.com https://www.linkedin.com/in/kiệt-hà-607758229/ EDUCATION

FOREIGN TRADE UNIVERSITY HCMC 2021-present

Major in International Business Economics.

• Cummulative GPA: 3.35/4.0 (latest)

LUONG THE VINH HIGH SCHOOL FOR THE GIFTED 2018-2021 Major in Mathematics.

SKILLS & KNOWLEDGE

Techincal Skills:

• Python: data cleaning & transformation (numpy, pandas), data visualization (matplotlib, seaborn), web scraping (selenium, beautifulsoup), machine learning model.

• Excel: utilize functions proficiently, create pivot table & charts.

• SQL: perform DML & DDL queries, understand Database & Data Warehouse.

• BI tools: Power BI (perform ETL with Power Query, understand data modeling & DAX, build automatic dashboard), Looker.

Domain Knowledge:

• Probability & statistics and Econometrics.

• Data mining (Regression, Classification, Clustering, Association Rule), A/B Testing.

• Business domain in Digital Marketing, Ecommerce and Product Management. Soft Skills: Communication & Collaboration, Logical Thinking, Leadership, Problem Solving, Quick Learner. WORKING EXPERIENCE

GIVE.ASIA 7/2023-present

Digital Marketing Associate

• Manage 200+ Meta and Google Ads campaigns, including online fundraising and ecommerce.

• Track and report weekly ad metrics, optimize budget for targeted PPC and ROAS.

• Develop chatbot to support Marketing & Community team.

• Assist in planning and executing advertising campaigns across multiple channels and teams.

• Design Looker & Redash dashboards to track platform feature performance.

• Write SQL queries for ad-hoc marketing analysis and database segmentation. APPLIED MATH & DATA SCIENCE CLUB FTU2 2021-present Leader of the training team, member of R&D

• Organize training sessions for club members on technical tools (Excel, Power BI, SQL, Python) and data analysis.

• Lead a team of 8 to develop the club's WordPress website.

• Participate in organizing events, including recruitment, workshops, and competitions. For more information about my certificates and projects, please kindly follow this link.



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