ad48rd@r.postjobfree.com 408-***-**** Mountain View, CA 94040 WWW: Bold Profile

PROFESSIONAL SUMMARY

Experienced Growth and Product Leader, dedicated to driving transformative and measurable outcomes through ideation, launch and optimization of innovative products, as well as acquisition, retention and monetization funnels.

WORK HISTORY

Sr. Growth Product Manager. San Francisco, CA

GUSTO 09/2021 - Current

Sr Product Strategist

MODUS CREATE 10/2019 - 01/2021

Director of Growth Product Management. San Francisco, CA CREDIT SESAME 07/2017 - 07/2019

LINKEDIN

EDUCATION

Carnegie Mellon University

MBA: Strategy, Finance And

Marketing

University of California

BA: Business Management

Economics

SKILLS

LANGUAGES

Russian

Native or Bilingual

CERTIFICATIONS

Own Gusto's Acquisition Experimentation strategy and execution for all traffic sources and acquisition funnels (500$mil+ business).

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Lead cross-functional teams to deliver continuous customer and business value by spearheading and driving experimentation roadmaps, and driving 20%+ lifts in Visit to Lead and revenue per year.

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Direct Feedback from Gusto Executives includes "commitment to impact", and "model demonstrating strong bias towards action".

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Led conceptualization and launch of brand-new financial health solution for the largest US non-profit.

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Directed and mentored a team of engineers, UX researchers, designers, PMs and internal stakeholders to grow client's product through carefully chosen KPIs, strategy alignment and experimentation.

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Managed a multi-million-dollar budget and ensure focused spending on the most important initiatives for the client.

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Pioneered transformational initiatives around revenue and user growth.

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Collaborated with engineers, marketers, designers, analysts and other PMs to identify and pursue best opportunities and remove barriers.

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Led agile development processes to successful launches with measurable and significant results.

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Managed user research and rigorous A/B experimentation efforts and analysis.

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linkedin.com/in

/veraginzbourg

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● Product and Growth strategy

● Experimentation strategy

Data and Customer insights

decision making

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● Business analysis

● Cross-functional leadership

● Funnel Optimization

Acquisition, Retention and

Monetization

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● Action bias

● Agile methodologies

Optimizely, Amplitude,

Mixpanel, Re-dash

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● Analytical Thinking

Team building and

collaborations

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Vera Ginzburg

Revenue Consultant

MOVOTO.COM 10/2014 - 12/2015

Principal Product Manager/Growth Hacker

JUSTANSWER.COM 10/2007 - 01/2017

Senior Program Marketing Manager, Financial Analyst. San Jose eBay/PayPal 10/2004 - 07/2008

From Zero to Hero, SQL

Web Professional Certification

AWARDS

MBA Merit scholar, Mary Taylor

Mellon scholarship recipient Phi

Theta Kappa Honor Society,

special honors in economics

NON PROFIT EXPERIENCE

Collaborated with the Sr VP of Product and Marketing on two separate engagements optimizing product funnels and driving revenue for one of the top real estate sites in US.

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As JustAnswers's 1st product manager, partnered with Marketing, SEO, and Operations, Design, Analytics and EPD to drive aggressive revenue and conversion goals.

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Played instrumental role in Justanswer's multi-million subscription business, Virtual Assistant and Chat, Time Based Billing and Additional Services up-sell businesses and other key drivers of company's financial success.

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Received continuous recognitions, awards and promotions for creative revenue and conversion initiatives.

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Impact driving force behind ideation and full cycle implementation of key strategic initiatives and several major product and business model overhauls.

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Drove idea development process from beginning to end (user experience surveys and flow documentation, idea generation, business case creation, prioritization, business requirements and specifications.

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Architected comprehensive analysis and monitored cross functional teams to create strategic recommendations for various high impact projects including Top Buyer analysis, post-issue activity and program expansions.

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Co-Founder and CEO of the

Social Detective Academy

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● Special Olympics Pittsburgh

● Social Enterprise Accelerator

Small Business Development

Center (Penn State University)

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Contact this candidate