DANA S. WRIGHT

Marietta, GA ***** • 678-***-**** • ad48o2@r.postjobfree.com • linkedin.com/in/danaswright TOP-PERFORMING BUSINESS EXECUTIVE

Managing Partner • Business Unit Leader • Senior Director • Director • District Manager P&L Management • Product Commercialization • Talent Development • Market Assessment Launched New Products • Led Strategic Planning • Negotiated Joint Business Plans B2C & B2B Channel Expansion • Increased Customer Revenue • Optimized Costs • Grew Margin WORK EXPERIENCE

XcelR8 Solutions LLC 2022 - present

Managing Partner

● Launched new consulting service geared towards accelerating the growth for small and mid-size businesses by focusing on product development, commercialization, and business optimization.

● Negotiated and secured a monthly retainer with a major flooring company.

● Contracted as Bain & Company External Advisor team member for US Expansion Project. Mohawk Industries, Inc. 2019 - 2022

Global Business Leader, Commercial Flooring

● Led and mentored a 3-person team to develop long-term business strategies while monitoring performance across 6 product platforms with a focus on exceeding financial targets.

● Generated $180M+ in total sales volume while leading the team to conduct market, channel, competitive, and capability assessments in support of multi-year business plans.

● Yielded a $6M+ revenue increase by launching 8 new product collections in the first 13 months.

● Delivered 12% in top-line growth, despite COVID commercial market slowdown challenges, by developing and implementing new pricing programs and innovations.

● Cut product claims by 5% by restructuring product warranty programs for market alignment.

● Achieved a 19% reduction in unproductive SKU count while holding top-line sales $ in first year. Koch Industries/INVISTA 2016 - 2019

Global Business Unit Leader, Consumer & Commercial Flooring

● Directed and mentored an 8-person team to develop long-term business strategies while monitoring team performance, ensuring adherence to immediate financial goals.

● Delivered multi-year business plans/product roadmaps in resilient, wood, and tile categories.

● Netted ~25% first-year net income growth while leading team through launch of an innovative product portfolio in <18 weeks, securing consumer engagement across 1,950+ displays.

● Contained project cost to <$50,000 and timeline to <16 weeks by utilizing Agile sprints to validate the MVP concept while spearheading design of CX and consumer shopping journeys.

● Enabled a ~$450,000 SG&A expense reduction by redefining performance expectations and scope of activity for product category management team to align with a new business vision. Koch Industries/Georgia Pacific Corporation 1990 – 2016 Senior Director, Category Development 2011 - 2016

● Spearheaded a newly formed cross-functional team (12 team members) in developing and executing profitable multi-category expansion into small/mid-market verticals.

● Identified SMB market needs to execute innovative product, brand, and channel strategies.

● Executed programs into club, office, medical, home center, e-tail, and B2B distribution channels.

● Yielded ~$3.5M incremental net income by leveraging commercial expansion expertise to launch 3 SMB-focused brands, 18 new products, and experimental digital marketing campaigns.

● Launched and grew 25+ product lines in both retail and commercial channels

● Netted a $100M+ business unit revenue expansion over a 5-year period.

● Generated ~$450M in accretive net income in the first year by leading a cross-business team to design new brand architecture, packaging, and pricing strategy.

● Enabled $520M in accretive net income within the first year of orchestrating high-margin small pack initiative targeting key B2B verticals with innovative brand and pricing architecture.

● Drove a ~13% increase in asset operating rates by enhancing sales and marketing efforts. Senior Director, Channel Development 2006 - 2011

● Mobilized 3 direct reports and multi-functional teams through the design and execution of channel growth strategies that focused on short-term stabilization and long-term growth.

● Drove 50% topline improvement, ~$100M revenue growth, doubled bottom-line performance, and generated ~$25MM net income growth stemming from a successful 5-year plan.

● Propelled a ~$6.5M revenue boost and ~12% value-added mix improvement by fueling territory expansion efforts with multi-year joint business plans with Sam’s Club/Costco/BJ’s Wholesale.

● Captured a ~9% revenue improvement while leading team to launch 15+ new products across multiple categories, including a new in-store dispenser program with partner wholesale clubs.

● Achieved a 4-6% baseline sales lift by developing, evaluating, and commercializing a comprehensive product rebranding strategy with primary/secondary packaging upgrade.

● Executed multi-year strategic pillars focused on portfolio optimization, customer penetration/channel expansion, and rapid product and service innovation.

● Designed and implemented a new customer “pay for performance” trade funding program to deliver mutual growth benefits via targeted marketing and merchandising programs. Prior Experiences:

Georgia Pacific Corporation, Senior Category Manager • Subway Corporate Regional Franchise Manager • Pepsi USA Food Service Sales Leader EDUCATION

Marquette University, Milwaukee, WI Bachelor of Science, Business Administration TECHNOLOGIES & AFFILIATIONS

Technologies: Salesforce • SAP • Citrix • Smartsheet • Tableau • MS Office Suite • MS Teams Affiliations:

• Creekshire Subdivision HOA Board of Directors

• Emory Winship, Cancer Institute Peer Program

• Ronald McDonald, House Counselor

• Rally Foundation, Fundraising Program

• “Hits-4-Childhood Cancer” Youth Sports Fundraising Program Founder

• East Side Youth Baseball League Commissioner

• 20+ years of Youth Baseball Coaching/Development

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