Holly S. Carson, BSW

MARKETING/Social Work PROFESSIONAL

PROFILE

CONTACT

Dedicated health care and senior housing professional successful at managing all aspects and strategies of health care sales, PR and marketing. 30+ years in long term care, home health and DME as well as senior housing. Social work roles to include discharge planning, admissions and home care social worker.

804-***-****

Mechanicsville, VA

ad47fx@r.postjobfree.com

LinkedIin.com/in/Holly Carson

PROFESSIONAL EXPERIENCE

Marketing Director/Family Advisor

Heritage Green Assisted Living and Memory Care Mechanicsville, VA 2005-Present

Proven track record in census and occupancy above established goals as well as excellent advisory skills for families and prospects, community relationships, advertising skills and event planning and execution.

Community history of exceeding occupancy/census goals for 15+years.

Developed sales and marketing initiatives for executive director and team to establish a standard program for lead development and internal sales process.

Established and currently maintain outreach efforts within the local community to continue relationships and increase referral base.

Manage all phases of the sales process: develop and manage leads from referrals and referral agencies in CRM. Timely processing and information gathering to gain first contact, tour etc.

Generate data and reports from CRM related to key referral sources, conversion statistics for corporate leadership.

Plan and execute events to attract potential leads, new referral sources and ways to include community give back efforts.

Develop relationships with local and national paid referral sources to secure solid assistance in gaining those leads to move in.

Conduct weekly meetings with marketing associates to review new leads, steps taken in the deposit/ move in process and outreach efforts, completion and next steps.

Partnered with our advertising agency in idea development and quarterly plans for print, email campaigns and zoom events.

Conducts regular training of all staff on customer service principles, resident rights and relocation stress for new residents.

EDUCATION

Bachelor’s Degree

Social Work

Longwood University

SKILLS

// PROFESSIONAL

Innovation & Process Improvement

Excellent relationship building and family counseling

Proficient at care plans, UAI certified

Creative and unique advertising and PR involvement

Candidate Sourcing

Holly S. Carson

SKILLS

EXPERIENCE - CONTINUED

VP of Sales and Marketing- Health First //Richmond,Va 1997-2004

Respiratory and DME sales

Built a credible sales team of respiratory therapists, mobility and equipment sales specialists department.

Oversaw equipment sales, deliveries and referral relationships with physicians, nurses and social work departments within hospitals, and skilled care facilities.

Managed and secured necessary insurance paperwork and coordinated with physicians for compliance.

Regional Marketing Development-SNF

Life Care Centers of America Johnson City, TN 1995-2004

Provided on site reviews, census development strategies and training for all admissions and sales associates covering 6 facilities in 3 states. while providing sales counsel and advice to executive directors. Developed event processes and reporting standards for directors and corporate compliance.

Provided on site reviews, census development strategies and training for all admissions and sales associates covering 6 facilities in 3 states.

Recruiting efforts for open positions, medical assessment protocols and insurance verifications

Ensured a quality orientation in medical sales

Provided counsel and advice in regards to sales strategies planning and execution for executive directors

Served as a brand ambassador at various events, such as career fairs with a goal of networking and building relationships with potential candidate communities.

Other prior experience:

Admissions Director at:

Chippenham Manor(Now Envoy), 5 years

Camelot Hall (Now Parham Health and Rehab 3 years

Meadows Nursing and Assisted Living (now Envoy at the Meadows) 4 years

Hanover Health and rehab 1 year

Proficient at actively utilizing customer relationship management (CRM) system

organizing events and product exhibition

Sales/customer Pipeline Management

oversight and development of marketing campaigns

SKILLS

// TECHNICAL

Applicant Tracking Systems

Enquire CRM

Microsoft, Excel, Power Point, Zoom

Holly S. Carson-BSW

Contact this candidate