I am writing this “T-Letter” to express my interest in the GM. I would be an exceptionally good fit for this position based on my skills and experience. I have been an entrepreneur for 33 years and for me to excel I must believe in the mission that I am doing. I have to be proud in knowing that I am making a difference for others. I love making processes LEAN. I have a mind for continually improving steps and processes.

Your Needs

My Qualifications

A leader who can lead growth operations

Managed all fiscal aspects of planning and organization for 3 consecutive U.S. Open Golf Tournaments in Pinehurst, NC. Managed 106 jobs in 6.5 days at 12 separate locations and deployed a décor and shuttle division. Revenue for that week equaled 30% of the entire previous year’s income. Operational costs dropped 17%. Showing growth at greater profit due to economy of scale.

A manager who can coordinate a successful business development process

Won Department of State award to create and launch Café to serve embassy workers globally. Developed original software system to take complex orders from multiple platforms anywhere on the globe and target deliveries to multiple locations on any given day. Allowed the Department of State to offer seamless global training on a consistent level

A Subject Matter Expert on Process and Procedural best practices

Moderated national forum of industry professionals. Hundreds of companies nationwide adopted my policy and procedures manual. Managed a consulting firm that went nationwide. Authored 3 books on hospitality, leadership, policies, and procedures, which transitioned me into the “Go-to-expert” for my industry.

An expert to manage the proposal development process

I naturally think “outside of the box”. To succeed in this, you must research your clients and come at them in a unique creative manner that sets us apart from all the others. I will implore a targeted approach unique to every prospect.

Critical thinking and analytical skills professional

Pipeline management is critical 100 percent of the time and it something I am used to working with daily. In the past I worked in multiple environments with very detailed requirements calling for attention to micro detail. In those situations, solid documentation, constant communication, well implemented training, win the day.

I welcome the opportunity to discuss the value I can provide after you have reviewed my resume.

Very Respectfully,

William “ Bill ” Pannhoff

William “Bill” Pannhoff

Spring Lake, NC ● ad46yi@r.postjobfree.com ● 910-***-**** ● linkedin.com/in/bill-pannhoff

COO, Executive Vice President, Senior Director

Experience leading and growing all aspects of dynamic organizations. Wears many hats while focusing on continual growth. Empowers and unifies strong, confident teams. Industry leader.

Continuous Process Improvement

Facilities Planning & Management

Process Development

Policies & Procedures

Project Management

Strategic Planning

Business Relations

Supply Chain Management

Customer Presentations

Customer Service

Direct Selling

Program Planning

Corporate Culture Establishment

Leadership Development

Logistics

Selected Achievements

Operational Growth and Results Driven

Launched a hospitality and event planning company, which grew into a $1.28M, 9,000 square foot operation employing 10 full-time and 100 part-time employees.

As the long-term Chief Operating Officer, I was solely responsible for operational and growth strategy development and execution, with a focus on driving business development. I applied sound business judgment, using analytics-based assessments and strong project management skills to ensure business effectiveness throughout the entire business development “pipeline”. This consisted of the supply chain product acquisition, program development, mission execution, mission assessment and sustainment.

Identified new growth opportunities and gained new business success through analytics and customer source development.

Business Development and Business Acumen

Business Acumen - Regarded as a subject matter expert on processes and procedural best practices throughout the hospitality industry nationwide.

Improved and streamlined functional operations which reduced operational costs by 17%. Diversified BB Inc., into C2C Consulting and led the company to execute 3 new divisions within the corporation. This led to a dynamic pivot and captured a broader market share while utilizing one functional business platform. This business expansion increased revenue by 25%.

Routinely execute critical thinking on all aspects from the lens of business impact, ultimately ensuring the most beneficial business decisions were made. Planned and hosted conferences for over 9 years across the USA. Duties included event, education, and location planning for over 5,000 attendees. Performed as “Catering Ambassador to the USA”, increasing the conference educational platform and participation by 10% every year.

Facilitated various community and business partnerships in addition to teaming discussions while assessing the value of potential future partners and customer alignment with solutions.

Managed the business proposal development process to obtain new business. This was proven by my ability to manage all aspects of event planning and coordination for 3 consecutive “U.S. Open Golf Tournaments”.

Directed over 350 high-end events annually with multiple crews operating simultaneously over a 400-mile radius, resulting in over $20M in revenue.

Routinely conduct research to develop content for inclusion in proposals.

Program Management and Operations

Evaluate and modify operational procedures as needed. Created process forms, employee checklists, tools, and guidelines to streamline the exchange of information. These knowledge management tools became an industry best practice.

With a professional blend of creativity and critical thinking, I created and utilized interactive software to run all details of the business and provide better data analytics.

Leading Change - Developed reverse consulting where professionals nationwide visited my business for coaching, mentoring, teaching, and business shadowing to improve their own companies.

I have a proven ability to perform research and analysis (both quantitative and qualitative), to build and execute business case solutions and formulate business strategies within the hospitality market.

Decades of successful business has demonstrated my ability to manage timelines, delivery schedules, and dependencies in a results-focused environment.

In 2014, managed and completed 106 Jobs in 6.5 days at 12 separate locations and deployed a décor and shuttle division. I planned and moderated conferences for the Top 400 Catering Chefs in America for 7 years in major cities across the USA. It involved creating and implementing education & Culinary sessions. Also booking venues, hotel rooms and planning social functions.

Internal/External Communications

Standardized and continuously improved communications across the organization by managing our weekly company meetings which reviewed operations, identified improvements, and established culture through personal communication, conflict resolution and peer accountability. This process that I created has been adopted in nearly 1000 companies across the U.S.

Demonstrated ability to present highly technical information and translate complex concepts into impactful statements for a variety of audiences and levels of sophistication. This was evident by my newest division called “C2C Consulting”, where I delivered 100 national speeches in 26 major cities to over 50,000 companies increasing company’s revenue by 7 %.

I routinely engage with military senior leaders and community leaders to influence expectations and outcomes.

Cross-Cultural Communications & Diversity

Delivered key speeches at the largest hospitality convention in Mexico. Learned the ability to communicate across borders. Gained global perspective on transferable and common skill sets.

Welcomed Afghan Refugees across 3 different military posts. Built infrastructure to include temporary lodging, kitchens, dining halls etc. Created Afghan menus, provided staff training and leadership. Served 6,000 meals per day and provided janitorial service to support 100 structures. Increased revenue but more importantly saved people’s lives.

Professional Experience

B&B Incorporated (1990 – Present)

COO, Executive Vice President, Senior Director

Lead planning for long term marketing, market trends, sales, acquisitions, financial moves and future growth Created and maintained policies and procedures. Developed culture for staff to run day-to-day operations.

Café Department of State (2020-2022)

CEO, COO, Executive Vice President, Senior Director

Opened an International Café for the Department of State servicing all who support US embassies globally in compliance with DOS guidelines.

Independent Consultant, Afghan Refugee Support (2022)

Project Manager / Dining Facility Manager

Helped coordinate start up facilities and dining to welcome and support Afghan refugees.

Prior Experience

United States Army, 82nd Airborne, Paratrooper, Cook

United States Army, 18th Airborne Corps, Protocol Specialist

Education & Training

A.A., Food Service Management, Fayetteville Technical Community College (Fayetteville, NC)- Associates of Arts

Marketing & Retailing, Fayetteville Technical Community College (Fayetteville, NC)

Military Club Management School

Military Culinary Arts School

Army Culinary Arts Team

Represented the USA in an Iron Chef competition in Kabul, Afghanistan

Community Engagement

Catersource Senior Ambassador to the USA

Executive Board Member International Caterers Association

Executive Board member of the Fayetteville Chamber of Commerce

Chairman of the Military Affairs Council 2018 - 2019 - 2020

Chairman of the Greater Fayetteville Chamber of Commerce 2021* covid

Spring Lake Chamber of Commerce Board Member

Culinary Advisory Board of FTTC

Center for the Blind Executive Board

Leadership Fayetteville Chair

Catersource Continuing Education Board

82 ABN Division Lifetime Member

Board of Directors Tally Leadership Institute at Methodist University

Service Source Advisor

Industry Publications / Authored Books

Perfect Fit – Tips, Tools, for Management, Sales, and Operations

Caterer To Caterer – Customer Service, Marketing, Operations, Sales, Protocol

Enjoy The Journey / Love The Food – Growing your Business - While maintaining a Quality of Life

Professional References

- Al Aycock, Major General United States Army Retired, ad46yi@r.postjobfree.com, 910-***-****

- Pat Roberson, Deputy Commanding General, USASOC, ad46yi@r.postjobfree.com, 910-***-****

- Calvin Prouty, Senior Advisor, Defense & National Security, U.S. Dept of Commerce, NTIA, ad46yi@r.postjobfree.com 240-***-****

- Mr. Dan Dederick Civilian Secretary of the Army - NC East 910-***-****

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