Seeking a Sales Management role where I can leverage my sales and marketing expertise to enhance organizational profits. I aim to boost sales through the implementation of effective programs and sales channels.

With 15 years of international sales experience, I bring a range of skills to the table, including new business development, market optimization, product expertise, leadership, creativity, proactivity, professionalism, entrepreneurship, flexibility, and a detail-oriented approach. I am a team player who works quickly and efficiently to contribute to organizational success.

A seasoned sales executive in the high technology manufacturing and services sector, demonstrating a consistent track record of delivering impactful results. I possess considerable international experience in team-building and leadership, with a focus on the high-tech landscape. My specialization lies in understanding and addressing CRM system needs, conducting thorough analyses, and executing effective implementations. I am committed to meeting market demands and ensuring clear communication of these needs across the organization.

My skills extend to territory development, where I excel in establishing successful and highly profitable relationships across diverse industries. I bring a wealth of broad industry experience to the table, making me adept at navigating and excelling in various business landscapes.

Federal and Provincial- CANMET, Hamilton, Ottawa

Governments Automotive Industry- QETE Military

Medical and Pharmaceutical Industry- Eli Lily

Nuclear- AECL

Aerospace and defense-Heroux Devtek

Major Public Utilities- Hydro Quebec

Metal Industry- Arcelor Mittal

Petrochemical Industry- Evraz

Canadian Regional Sales Manager: 2001 – 2020

Zwick Roell Group (former Zwick GmbH & Co. KG) – German Based, major global manufacturer of high technology Testing, Quality Control, Production and Process Control systems. Industrial Capital Equipment.

Spearheaded the sale of sophisticated advanced systems dedicated to performing the qualification of new materials, materials tests, detailed components tests, and forensic analysis.

Assessed customer requirements to qualify repair materials for application in structures, systems, and components.

Familiarity with Seismic Qualification (SQ), overseeing the testing of equipment under simulated earthquake conditions, ensuring continued operability. Proficient in advanced Data Acquisition (DAQ), actuators, and controls software and hardware.

Demonstrated understanding of corrosion tests, employing methods to accelerate the corrosion process for obtaining results in a shorter time frame.

Possessed general knowledge of Non-destructive Evaluation (NDE), enabling information collection without adversely impacting inspected components.

Successfully sold testing robotic tools and accessories for diverse challenging environments, ensuring access to state-of-the-art technologies.

Offered services through an accredited ISO 17025-accredited testing laboratory, providing a wide array of testing services.

Secured sales of advanced, automated, remotely calibrating strain measurement systems to AECL (Atomic Energy of Canada Limited).

Accomplished sales of several Creep Testing instruments to CANMET (Canada Centre for Mineral and Energy Technology).

Collaborated in the development of custom and Advanced High-Temperature Strain Measurement Systems.

Overseeing all sales activities throughout Canada and parts of the USA, encompassing direct face-to-face sales efforts, channel sales, and the establishment of goal-oriented sales and service structures. Managing the setup and operation of channel sales structures.

Directly managing inquiries related to automation and robotic systems, including the establishment of local joint ventures with automation companies for system integration and installation. Specializing in materials testing systems, both static and dynamic, for materials and component testing.

Demonstrating expertise in instrumentation and sensors, data acquisition (DAQ), PLC working knowledge, and integration possibilities. Bringing proficiency in process monitoring and process control, including familiarity with HBM's CATMAN software and NI LabView software.

Playing a key role in the development of Laboratory Information Management System (LIMS) at Woodbridge Corporation and its integration with testXpert III Zwick GmbH & Co. KG software package.

Overseeing the design of custom CSA modification kits for compliance,

Setting up, overseeing, and guiding the application engineering department to efficiently support national selling efforts. Managing sales operations, including order/contract administration, city desk, and marketing support.

•Implementing a focused approach targeting competitors' major accounts for conversion, identifying technical and commercial key personnel at client companies, and effectively communicating customers' needs to corporate engineering.

•Serving as the national sponsor for Canada CRM system implementation, playing a pivotal role in taking Zwick from startup to a leading position in the automotive segment.

•Coordinating technical efforts within the corporation to ensure timely project execution. Developing pricing strategies and discount guidelines.

•Taking responsibility for all RFP and RFQ responses within Canada, including engagements with public utilities, government agencies, and private enterprises.

•Designing and developing automated, CRM-powered sales campaigns for service, preventive maintenance, consumables, and spare parts with the existing customer base.

•Developing, defining, and executing targeted software upgrade campaigns and launching a social media platform to increase the company's online visibility.

•Actively participating in industry forums, contributing to ASTM committees' presentations, and acting as a consultant to engineering program managers during project scoping processes. Leveraging materials science expertise.

•Executing after-sales procedures, negotiating special payment, delivery, or warranty terms. Regularly attending trade shows and designing industry-specific marketing programs to showcase corporate capabilities

Regional Manager: Oct. 2020 to March 2022

AIS Technologies Group - focus on the Industrial Automation and Industrial Vision portfolio

• Engaging in negotiations and conceptualization of complex controls, vision, robotics, and software products, incorporating a value-added layer of profound understanding, meticulous processes, and thorough documentation. This expertise is particularly applied to highly regulated industries such as pharmaceuticals, medical devices, and aerospace.

• Directly overseeing substantial multi-million-dollar system opportunities with prime Original Equipment Manufacturers (OEMs) in diverse sectors, including automotive, chemical, medical, aerospace, defense, and metals manufacturing.

• Specializing in material handling, robotic stations, and secondary assembly of plastic automotive components, such as bumpers, facias, and instrument panels.

• Leading the design and construction of precision gauges, part verification and measurement systems, attribute gauging, and Coordinate Measuring Machine (CMM) holding fixtures for both metal and plastic components. Building strong relationships with customers and strategic partners through collaborative successes.

• Delivering advanced "Industry 4.0" solutions encompassing complex controls, vision, robotics, and software products tailored for manufacturing, automotive, pharmaceutical, government, food and beverage, emerging green technologies, fuel cells, and batteries markets.

April 2022 to present.

Woodbridge Corporation- Technical Sales Manager/ Consultant role

Played a pivotal role in the transition of Woodbridge Corporation's main corporate laboratory from a research-focused entity to a commercial testing services provider for technical foam materials.

Services included: comprehensive testing on technical foam materials, specializing in materials characteristics, aging, flammability, and suitability for the car and airspace seat industry.

Led tes initiatives for technical foams utilized in the medical packaging industry, ensuring compliance with industry standards and regulations.

Established and nurtured partnerships with key industry players including Johnson Controls, Faurecia, Toyota Boshoku, Magna's Integram Windsor Seating, and Bose.

Took a leadership role in setting up the sales structure and procedures for the commercial testing services, contributing to increased revenue and market presence.

Developing KPI Criteria: Defined key performance indicators (KPIs) that align with business goals and regularly assessed the performance of sales and marketing efforts against these criteria.

Managing Marketing Activities: Successfully oversaw and directed marketing activities to ensure alignment with sales goals, resulting in increased brand visibility and lead generation.

Tailoring CRM Layout: Customized CRM layouts to fit the specific needs of the sales team, optimizing data organization and workflow.

Developing Accurate Forecasting Technologies: Implemented advanced forecasting models that significantly improved the accuracy of sales forecasts, aiding in inventory and resource planning.

Developing Associated Services: Introduced complementary services and solutions to augment product offerings, increasing revenue streams and customer satisfaction.

US Air Compressor Inc.- National Technical Sales Manager/ Consultant role

Took charge of market entry and sales initiatives for a startup organization specializing in Industrial Rotary Screw Air Compressors, overseeing capital equipment sales across the US and Canadian markets

Innovatively launched a cloud-based preventive maintenance program, enhancing customer satisfaction and prolonging the lifespan of the air compressors

Successfully commercialized the remote diagnostics feature of the air compressors, positioning the company as a technological leader in the industry.

Played a key role in the development and implementation of various CSA compliance kits, ensuring adherence to industry standards and regulations in both the US and Canadian markets.

Formulated and executed a comprehensive warranty policy, providing clients in the US and Canada with clarity and assurance in their equipment purchases

Designed and executed outreach campaigns to expand the Air Compressor dealer network across the US and Canada, enhancing market reach and sales opportunities.

Developed a discount policy for customers and the dealer network, fostering strong relationships and increasing sales in both markets.

Led the hiring and training process for the sales team, cultivating a skilled and motivated workforce.

Streamlining Sales Process: Reengineered the sales process, reducing inefficiencies, and shortening sales cycles, leading to higher conversion rates.

Lead Generation Engine: Built and managed a robust lead generation engine, resulting in a consistent flow of high-quality leads.

Mechanical Engineering, BSc, University of Belgrade

Interpersonal Communication

Fundamentals of Managing People

Supervisory Development

Presentation Skills

Contract Management

Additional Courses and Certificate

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