Desirel Calvin-Lawrence

Passionate UX Researcher & Designer

ad45m0@r.postjobfree.com AUS 043******* USA +1-202-***-**** 2 Kyle Street, 2205 Arncliffe

Case Studies

Portfolio: casestudies.desirel.co

UX/UI Case Studies: Travel Medical Appointment Fitness Real Estate Gardening App

Education

Information Systems Sep 2019

University of Massachusetts, Lowell

UX Design 2020

General Assembly

Certified Scrum Master Mar 2022

Scrum Alliance

Summary

Innovative and results-driven UX Designer and researcher with a proven track record of delivering exceptional user experience through a combination of unsolicited redesign projects and a decade-long tenure in UX design. Adept at identifying user pain points, creating intuitive interfaces, and optimizing product functionality. Experienced in collaborating with cross-functional teams to deliver user-centric solutions that drive business growth.

Employment

UX Research & Design. https://desirel.co Feb 2009 - Present Unsolicited Design Projects

This is showcased in my portfolio - communicating

discoveries from research and explaining the thinking behind design concepts.

Linkedin: Reimagining the iOS App (Game of Throne Mashup) Frontera: Creating a More Effective Content Strategy Disney Plus: Writing a Better Sign-Up Experience for iPhone TGI Fridays: Writing Web Copy for Value-Conscious Diners Ben & Jerry’s: Improving the Website’s Voice, Tone and Messaging Tom Colicchio: Writing Web Copy That Converts

The New York Times: Upgrading the Podcast Directory Berkshire Hathaway: Redesigning a Decades-Old Website Ally Financial: Redesigning the Website for a Tech-Savvy Audience

Colgate: Using Design Thinking to Create a Better Website Personal details

Consult: desirel.live

Skills

User Research

Information Architecture

Wireframing & Prototyping

Usability Testing

User-Centered Design

Interaction Design

Visual Design

User Persona Creation

A/B Testing

Design Thinking

Adobe Creative Suite

Sketch, Figma, InVision, Adobe

XD, Axure RP, Miro & More

Senior UX Designer & Researcher Jun 2008 - Present Voltsite, Washington DC

Spearheaded the UX design team and played a pivotal role in enhancing user experiences across multiple product lines, resulting in a 30% increase in user satisfaction.

Developed and executed a user-centered design strategy that integrated user feedback into the design process, leading to a 20% boost in customer retention.

Ability to speak with stakeholders to understand target goals and ideas of how interaction designs and interfaces should be executed.

Conducted extensive user research, including surveys, interviews, and usability testing, to inform design decisions and create user personas.

Worked closely with the Product Owners, Digital Producers, Business Analysts, Stakeholders, and other subject matter experts to ensure seamless integration of UX design solutions into development cycles.

Conducted regular design critiques and workshops to foster a culture of continuous improvement and innovation within the design team.

Utilized industry-leading design tools such as Sketch, Figma, and InVision to create wireframes, prototypes, and mockups. Consistently met project deadlines and budgets while maintaining high design quality standards.

Mentored junior designers and guided best practices in UX design.

DESIGNED WEB APPS: Jan 2023 - Present: BILLYCHARR.COM July 2022 - Dec 2022: TOPTIERFICO.COM April 2022 - July 2022: AFRAMAKEUP.COM Oct 2020 - April 2021: AJBENZ.COM Feb 2020 - Sept 2020: MACVICE. COM Sept 2019 - Feb 2020: MADGLARE.COM Oct 2018 - Sept 2019: ONSTAGE TV Mar 2018 - Oct 2018: GEORGETOWN RENOVATIONS.COM Jan 2018 - Mar 2018: COLORS AFRO BEAT.COM April 2017 - Dec 2017: ROBERTS COMMERCIAL Oct 2016 - April 2017: LITTLE CROWNS UX Designer Apr 2021 - Jun 2022

Social Security Administration, United States

Conducted user research and testing to inform design decisions and validate design solutions

Collaborated with product managers and developers to design and implement user-centric interfaces for web and mobile applications

Designed and implemented a new dashboard for the company analytics platform, resulting in a 20% increase in user engagement and a 15% increase in customer satisfaction Developed and maintained a design system for the company's products, resulting in a more cohesive and efficient design process

Lead UX/UI Designer & Researcher Oct 2012 - Apr 2016 Quinter Design, Maryland

(Working in a consultation and design capacity from Voltsite) Conducted user research and testing to inform design decisions and improve user experience

Collaborated with cross-functional teams to design and implement new e-commerce platforms, resulting in an average 40% increase in online sales within the first year across these platforms.

Designed and implemented several mobile apps, resulting in an average 50% increase in user engagement and a 20% increase in user retention rates

Mentored junior designers and provided guidance on design best practices, resulting in the development of a more skilled and efficient design team

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