ANTONIO SOSA

Los Angeles, CA ***** 310-***-**** ad4413@r.postjobfree.com http://www.linkedin.com/in/antoniososa/ Executive Leadership Competencies:

Customer Relationship Marketing (CRM) • Direct-to-Consumer (DTC) • Product Marketing • Customer Lifecycle Marketing Multicultural Expertise • Strategic Planning • Growth Marketing • Audience Engagement • Brand Positioning • Content Strategy Work Experience:

DIGITAL MARKETING AND STRATEGY CONSULTANT (FREELANCE) Nov 2022 – Present S.E. STRATEGY GROUP Los Angeles, CA

• Conceptualize and execute growth marketing campaigns that drive audience engagement and achieve business goals.

• Develop data-driven DTC strategies focused on CRM activation and omnichannel personalization.

• Design and implement automated B2C lifecycle marketing campaigns, mapping customer journeys, understanding customer challenges, and tailoring messages and experiences.

• Future-proof and foster brand growth by establishing clear positioning, developing high-quality sharable content, and crafting culturally relevant, purpose-driven storytelling that resonates with target audiences.

• Select client engagements include:

• Music: Developed a branded, lifecycle multichannel strategy for a music licensing and SFX company, optimizing the client acquisition and retention strategy with enhanced efficiency and driving 28% YOY growth.

• Biotech: Created a content strategy for a Stanford University-based bio-medicine accelerator program that increased outside investor contributions by 25% and elevated strategic partnership engagement by 22%.

• eCommerce: Authored an investor pitch deck and a go-to-market roadmap for a blockchain-enabled, geoscience-related eCommerce platform, driving $1.5 million in funding and surpassing forecast goals by 40%.

• Streaming Media: Formulated a Spanish-language film acquisition and streaming distribution strategy for an emerging virtual Multichannel Video Programming Distributor (vMVPD) platform.

GROUP STRATEGY DIRECTOR, DIGITAL MARKETING Jul 2021 – Nov 2022 ACCENTURE SONG Los Angeles, CA

• Led CRM and omnichannel marketing programs across diverse channel touchpoints and orchestrated cohesive customer journeys to deepen audience engagement, brand loyalty, and drive revenue.

• Developed B2C/B2B lifecycle marketing campaigns unifying communications through UX enhancement, A/B testing, email, SMS-MMS, in-app messaging, content marketing, social activation, and direct mail initiatives.

• Collaborated with cross-functional teams to conduct go-to-market performance audits and competitive analyses, unearthing critical insights, pinpointing gaps, optimizing key metrics, and applying best practices.

• Select client engagements included:

• Retail: Led a CRM initiative for a premier headphone/speaker manufacturer, orchestrating the shift from a retail- centered operation to an omnichannel eCommerce-focused operation. Optimized email design and deliverability, personalized in-app messaging, and improved onboarding for early product engagement.

• Social Media: Spearheaded the development of a $100 million online recruitment campaign for the world’s largest social media platform increasing African American and LatinX influencers and creators by 40%.

• Healthcare: Spearheaded the creation of a comprehensive content strategy for a patient journey mapping initiative at California's premier cancer center. The program provided invaluable insights into their journey from initial concerns to diagnosis and treatment while exponentially improving the hospitals HCAHPS survey score.

• Government: Implemented a SFMC-enabled journey mapping and segmentation strategy for the Ohio Department of Health's COVID-19 booster vaccine program resulting in an increased adoption rate of 33% YOY in rural regions outside of major metropolitan regions. Antonio Sosa Resume, Page 2

DIRECTOR OF STRATEGY Dec 2019 – Jun 2021

PUSH 22 Los Angeles, CA

• Led strategy and insights development for the Pep Boys automotive aftermarket service centers account, driving a multi- city growth initiative that enhanced brand presence and increased multicultural audience market share by 31%.

• Created a lifecycle journey mapping program increasing website traffic by 42% and social media engagement by 60%.

• Developed and executed a bilingual (Spanish) COVID-19 market reopening campaign for 1,100 locations in the U.S. and Puerto Rico leveraging a multi-channel approach including: DRTV (broadcast, pre-rolls), Radio, Digital (display ads, landing pages, social), and CRM (direct mail, email).

VP, DIGITAL MARKETING AND STRATEGY Jun 2018 – Oct 2019 CASTELLS & ASSOCIATES Los Angeles, CA

• Directed strategy, research, analytics, and insights development for the Charter Communications Spectrum account.

• Developed bilingual (Spanish) direct-to-consumer campaigns for Spectrum-branded products and services including MVPD, SVOD, OTT Streaming, TV app, Broadband, Gigabit Fiber, Mobile, and Small Business Services.

• Surpassed forecast goals in 2019 DRTV by 30% in key KPIs, including website visits, upsell conversions, and mail drops.

• Drove a 27% increase in call volume for the 2019 direct mail campaigns increasing GRR from 1% to 1.5%.

LEAD CONTENT BUSINESS DEVELOPMENT AND STRATEGY MANAGER (CONTRACTOR) Jul 2017 – May 2018 AT&T ENTERTAINMENT – DIGITAL MEDIA PRODUCTIONS El Segundo, CA

• Designed a bilingual (Spanish) Gen Z-targeted entertainment web experience on the ATT.net platform delivering culturally rich and commercially engaging content, contributing to the vibrancy of the bilingual digital ecosystem.

• Successfully migrated 2 million news portal visitors from an AT&T-Yahoo legacy platform, resulting in a 15% increase in ad revenue compared to the previous year to date (LYTD).

• Applied strategic insights by creating buyer personas based on a deep analysis of 25 million AT&T wireless, satellite, and retail customers, ensuring a personalized and effective approach to audience engagement.

VP, DIGITAL MARKETING AND STRATEGY May 2015 – Jun 2017 CASTELLS & ASSOCIATES Los Angeles, CA

• Strategic planning and execution of a bilingual (Spanish) go-to-market (GTM) direct-to-consumer (DTC) program that successfully launched the Charter Communication Spectrum brand following the acquisition of Time Warner Cable, with a specific focus on engaging multicultural segments.

• Leveraged consumer and competitive insights through DRTV-driven product differentiation campaigns, resulting in 29% YOY subscriber growth, increased website traffic by 28% and call volume by 18%.

DIGITAL MARKETING AND STRATEGY CONSULTANT / PRINCIPAL Dec 2008 – Oct 2015 S.E. STRATEGY GROUP Los Angeles, CA

• Co-founder of a boutique digital marketing agency focused on SEO/SEM optimization, brand positioning, Hispanic audience engagement, eBook authoring, as well as website and app development.

• Clients included Anschutz Entertainment Group (AEG), The Walt Disney Co., Time Warner Cable, Charter Communications, Sapient Digital, and Caps Universal Payroll (Cast & Crew). Education: BA Political Science and Economics, University of Detroit Detroit, MI Skills: Mac, PC, Google Analytics 4, Salesforce Marketing Cloud, Hubspot, Tableau, Wrike, Marketo, Slack Languages: Spanish (Fluent)