Joe Negrete

San Jose, CA ***** ad43xw@r.postjobfree.com

408-***-**** www.linkedin.com/in/joenegrete

Sales Leader Key Account Executive

Market sales leader with a proven track record of optimizing multi-channel operations and product categories with a strategic business acumen to secure new client partnerships to increase revenue. Known for driving profitable growth in Consumer Product Goods channel into manufacturers, wholesalers, distributors, major accounts, and industry brokers within a broad range of business segments and markets. Responsibilities: lead, coached and developed sales team to exceed fiscal goals, all direct sales and marketing activities, cultivate customer relationships, P&L analysis, distributor & broker management, managed price matrix, negotiate & renew ingredient & proprietary contracts, purchasing controls, account receivables, logistics planning, trade shows, standard operation procedures, continuous improvement strategies, cross-functional and collaborative leader.

Sales & Strategic competencies

Analytical Driven Sales Strategies

New Business Development – Target Prospecting

Strong Negotiation Skills: Value & Service Focused

Critical Thinking & Problem-Solving Skills

Competitive Intelligence Analysis

Team Player & Passionate Leader

Inventory Management & Safety Improvements

Technical & Bulk Ingredient Sales

Extensive Network of Industry Clients & Contacts

Excellent Interpersonal, Verbal & Written Communication Skills

Customer Experience & Service Level Improvements

Proficiencies: Microsoft, SAP, SuccessFactors, Salesforce, Kronos, QlikView, JBA & SharePoint

Professional Experience

HORMEL FOODS, Austin, MN 2021 – Present

Senior Account Executive - Northern California

Major U.S. Food Manufacturer, Wholesales & Retail. Work-with and managed network of National & Regional Foodservice distributors in San Francisco Bay Area. Responsible for overseeing and implementing marketing and rebate programs with the purpose to increase market share.

Exceeded sales tonnage and product mix goals in the assigned territory by 6% fiscal 2021 & by 3% fiscal 2022. I accomplished this by effectively calling on major distributors and key operator accounts regularly.

Supports the generation of additional sales by effectively calling on operators in the territory and assigned private label accounts, while maintaining positive customer relations.

Successfully utilizes available promotional programs to maximize sales as compared to promotional dollars spent.

Executed all administrative responsibilities and handled in a timely manner in accordance with established company policies and procedures.

Provides pertinent territorial information regarding customers’ and competitors’ activities for use by management in assessing sales performance.

Initiates and maintains up-to-date operator profile records on key operators in the territory.

DAWN FOOD PRODUCTS, Union City, CA Impacted by COVID-19 2013 – 2020

Market Sales Manager - Northern California / Reno, NV

Family-owned bakery company with 19 distribution centers and 5 manufacturing facilities suppling a complete line of bakery ingredients and equipment to the food industry. Oversaw $67M in annual sales within multiple CPG business channels including In- Store, Food Service Distributors, Major Wholesalers, National/Key Accounts & Independent Retailers. Achieved sales increase of $7.4M over a six-year period by leading and developing fourteen Market Sales Representatives to secure profitable new business, achieving marketing initiatives and annual budget goals. Additionally, implemented specialized procurement programs to offer customers a wide variety of branded and proprietary products to support sales growth and increase market share.

Secured over $3.7M dollars in new customers sold with wholesale manufacturers and distributors channels by working closely with industry brokers and vendor partners to cultivate a win-win concept resulting an increase annually between 2014 – 2019.

Exceeded sales growth of $1.2M over PFY in 2018 by securing commodities & proprietary product contracts.

Oversaw and sold channels of distribution with Sysco Foodservice, US Foodservice, MTC Distribution and Tony’s Fine Foods.

Administered annual budgets, P&L analysis, cost and expenditures for managed territories to achieve OI initiatives.

Joe Negrete Page Two

Executed sales initiatives specifically targeting major accounts utilizing competitive intelligence and market knowledge to develop partnerships amongst manufacturers, retail chains and end-users of bulk food ingredient products by offering critical technical services to leverage existing business and secure new clients to increase market share and annual revenue.

Fostered a collaborative team environment and worked cross functional with all departments to achieve sales goals and manage budget requirements by applying Key Performance Indicators to measure progress throughout the fiscal year.

BAKEMARK - CSM, Union City, CA 2009 – 2013

Regional Sales Manager - Northern California

A leader in bakery supply, with 25 distribution centers and 5 manufacturing facilities, delivering ingredients, frozen solutions, equipment, and service. Responsibilities included leading and developing Manufacturer Sales Representatives to secure profitable new business. Developed specialized buying programs to offer customers a wide variety of branded products, proprietary products, and commodities. Secured new business within retail grocery, food service distributors, wholesale manufacturers, brokers, artners. Annual budget responsibilities, analysis and control cost, expenditures for managed territories and branch EBITDA.

Lead sales team to accomplish fiscal growth initiatives in gross profit dollars and net new customers three consecutive years.

Exceeded sales growth of key accounts at regional and national level through strategic planning and targeting specific market segments and secure profitable new business.

Increased sales growth in 2010, 2011 & 2012 by an average of 8.7% within business channels by securing manufacturers and broker representatives to support sales, product education and develop sales and marketing programs.

PFG ROMA FOODSERVICE, Livermore, CA 2007 – 2009

Sales Manager - Northern California

A VISTAR Company. Managed and developed Area Managers to secure profitable new business in pizza restaurants, Italian restaurants, and foodservice segments for profitable growth of district territories. Establish specialized programs that offered customers a wide variety of national products, regional and proprietary products to meet their procurement needs.

Lead and developed a sales force of six Area Managers to achieve fiscal sales initiatives in 2007 & 2008.

Achieved 22.3% of net sales growth fiscal 2008 with gross profit dollars at 9.7% over budget.

Exceeded 2008 budget expectations by increasing new customer base by 31%.

JAVA CITY, Sacramento, CA 2003 – 2007

Regional Sales Manager - West Coast

Campbell-Bewley Group, Inc. Prospected and secured major accounts for a specialty beverage and food manufacturer reaching annual revenues of $37M. Managed District Sales Managers with direct accountability for fiscal growth into new market segments and account penetration. Pioneered convenient store program, including equipment and marketing materials to drive program.

Developed proprietary and custom food and beverage programs for foodservice and retail business representing an increase of 25% in sales in 2003 and 33% in 2004.

Negotiated contract extensions for several key account customers representing $487K of annual sales for 2003 and $512K for 2004. $630K of new products sold within the market segments.

Additional Experience

BOYD COFFEE COMPANY, Portland, OR 1997 – 2003

National Account Manager - West Coast, CA, OR & WA

Family-owned coffee roaster, food manufacturer and distributor. Lead direct sales distribution team, and managed independent distributors, brokers, and contract foodservice companies. Implemented National contractual programs representing over $10.2M in annual sales generating revenue of $1.7M. Secured and managed major chain accounts: Old Spaghetti Factory, Real American Restaurant Group, Elephant Bar & Grill, Max’s Restaurants, Marriott Hotel Group and Fairmont Hotels.

Secured Black Angus Restaurant chain representing $315K of new business. Secured $2.1M in new products sales annually through co-branding programs with Old Spaghetti Factory, Compass Hotels, Bon Appetit Management and Sodexo.

Instrumental in negotiating contract extensions for several key account customers representing $1.14M of annual sales and exceeded sales goal by 17% of plan.

Awarded Presidents “Eagle” Award for outstanding sales achievement in increase profits and equipment sales over PY.

Education Professional Development

Bachelor of Arts (BA), Business Management, Golden Gate University, SF. Achieving coursework toward Fall 2023 graduation.

Professional Selling Skills - CORE by Acclivus Global Base Selling Skills and Sales Management by Acclivus

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