SAMEEN CHEN

Mob 323-***-**** ad43xl@r.postjobfree.com www.linkedin.com/in/sameen-marketing-manager

EDUCATION

University of Southern California Los Angeles, California Master of Science(STEM) August 2023-May 2025

Expected Degree: Master of Science in Digital Social Media Jianghan University, School of Foreign Language Wuhan, Hubei Bachelor of Arts September 2019-July 2023

Expected Degree: Bachelor of Arts in English

Average Score:, Ranking:1/130

EXPERIENCE

USC Annenberg Media Center Los Angeles, California New Media content creator and editor September 2023-January 2024

Managed and operated the official Annenberg Instagram account, interviewed and shot brand videos, edited more than 30 reels and stories, received 500 likes

Lejing Culture & Media (Shanghai) Co., Ltd Shanghai Esports Event Operation Intern September 2022-November 2022

Logged in to Bilibili platform LOL Tournament Live Stream via mobile phone simulator and directed to the high-power observation team perspective to record the High-Power Judging Team Program

Edited and collected program sponsor-related clips and screenshots using PR; edited and produced 100 visual materials Hubei Changjiang Broadcasting and Media Group Wuhan, Hubei New Media Operation Intern, Convergence Media Center July 2022-September 2022

Edited more than 50 videos and other audio-visual materials, and received 8 million views and 10 thousand likes in total PRESENTATION EXPERIENCE

USC Los Angeles, California

October 2023-May 2024

Organized a social media marketing campaign for the launch of small-scale boutique tourist groups called REWINDER to enable middle-aged and elderly Chinese Americans to actively socialize with peers, enjoy Chinese traditions. Defined the target audience, analyzed demographics and behavior traits, and designed brand website. Optimized and updated the website based on user characteristics to enhance the overall user experience Designed a Valentine's Day campaign promoting MAC Cosmetics' collection, defined its KPIs and established SMART goals, formulated a comprehensive marketing calendar that strategically aligns with identified KPIs and objectives. https://www.canva.com/design/DAFzyj3vQeI/kTQ8_VvUchFi97XAzrD9yQ/edit?utm_content=DAFzyj3vQeI&utm_c ampaign=designshare&utm_medium=link2&utm_source=sharebutton Orchestrated BYD's digital marketing campaign, leveraging advanced Excel analytics, data visualization dashboards, and consumer segmentation techniques to conduct comprehensive market research. Formulated a strategic Market Research Plan proposing BYD to invest in intelligent connectivity R&D and premium brand repositioning to bolster purchase intents among affluent EV buyers. https://www.canva.com/design/DAGBzU2cPXA/6rZoWW_OBMufXOtuWSn8Ug/edit Led a comprehensive analysis of Netflix subscription models, employing advanced statistical techniques including factor analysis, hypothesis testing using p-value tests in Python, and PCA to uncover underlying patterns. Utilized cluster analysis to segment user characteristics and conducted linear regression analysis to providing key insights for targeted digital strategies MEMBERSHIPS

Assisted in making a virtual tour mobile application for Jianghan University 12/2021 Filmed the admission video for the English major of Jianghan University 05/2021 ADDITIONAL INFORMATION

Language: Chinese(native speaker), English(advanced), French(intermediate) Technical Skills: Marketing Strategy, Google Ads Search, Microsoft, Excel, Adobe Premiere pro, Photoshop, Canva, Python, SQL, Data Visualization