Alexander Pettus

**** *** *** ** *******, WA ****6 352-***-**** ad43xi@r.postjobfree.com https://www.linkedin.com/in/alexander-pettus/ I am a results-driven Senior Digital Marketing professional with a decade of experience, specializing in strategic planning, lead generation, and campaign optimization within the digital landscape. I am passionate about leveraging innovative marketing techniques, I have a track record of exceeding targets and driving impactful results for online businesses. My expertise spans diverse areas including PPC, SEO, SEM, and social media marketing. PROFESSIONAL EXPERIENCE

Digital Marketing Specialist OneTechnologies Dallas, Texas 09/2022 – 02/2024 An industry-leading online provider of consumer credit information and identity monitoring.

● Spearheaded comprehensive SEM strategies to optimize our flagship product's performance.

● Managed the Microsoft Advertising account, and supported Google Ads account with a total annual spend of approximately $5,000,000 in 2023, consistently exceeding targets while maximizing ROI.

● Developed targeted account strategies and A/B tests, resulting in notable improvements in CPA, Margin, and search positioning.

● Reduced ad spend by 50% and lowered CPA by an average of 25% throughout 2023.

● Led keyword and site targeting research initiatives, refining lists for precision targeting and enhancing campaign performance.

● Collaborated with the Insights team to analyze website, product, and retention metrics, identifying critical factors that influenced campaign profitability.

● Developed and optimized new sitelink ads, resulting in a 1,700% increase in sales.

● Kept abreast of emerging digital marketing trends, exploring diverse channels and strategies such as social media marketing, AI & large language models, GEO, attribution models, and programmatic media buying. Senior Digital Marketing Manager MDConnect Waltham, MA 07/2022 – 09/2022 A boutique, performance-based online marketing agency focused on the healthcare / medical sector.

● Optimized key digital lead generation channels, yielding 10-20% improvements in lead volume and conversions.

● Streamlined ad spend for accounts with $100K+ monthly budgets, reducing inefficient expenditure by more than 15%.

Digital Marketing Director 121 Marketing Orlando, FL 05/2017 – 07/2022 Previously Digital Marketing Account Manager 121 Marketing.

● Oversaw integrated digital marketing campaigns from concept to execution, focusing on optimizing digital channels for over 100 clients.

● Managed the marketing team, collaborated with customer support, and executed cross-functional marketing programs that consistently generated revenue.

● Successfully planned and executed SEO/SEM, social media, and display campaigns, exceeding ROI goals.

● Implemented effective SEO strategies, driving organic traffic from SERP’s and enhancing online visibility.

● Designed and maintained high-impact PPC campaigns, achieving 5-20X ROI.

● Collaborated with internal teams to create impactful landing pages and optimize user experience, contributing to increased engagement and conversion rates.

● Led and mentored a small team of marketers, fostering professional growth and collaboration while achieving success in campaign optimization and strategic execution. EDUCATION

Bachelor of Science in Marketing, Minor in Spanish University of South Florida Tampa, FL

06/09 - 12/13

CERTIFICATIONS

● Google Ads Certification - 2024

● Google Analytics 4 Certification - 2024

● Microsoft Advertising Certification - 2024

● IBM AI Fundamentals & Data Fundamentals

SKILLS & TOOLS

● SEO, SEM, PPC

● Google Ads & Bing Ads

● Google Analytics 4

● Google Tag Manager

● Google Search Console

● Facebook Ads

● LinkedIn Ads

● SEM Rush

● Social Media Advertising

● Generative Engine Optimization (GEO)

● Conversion Rate Optimization

● A/B Testing

● Marketing Automation

● Account Based Marketing (ABM)

● Email Marketing

● CRM

● Lead Generation

● Growth Marketing

● Omnichannel Marketing

● Project Management

● Marketing Cloud

● Power BI

● WordPress

● Jira

● Some SQL & Tableau

● Some HTML & Java

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