RUCHA BENDALE

Atlanta, GA, ***** +1-470-***-**** ad43tg@r.postjobfree.com LinkedIn Portfolio

SUMMARY

Data-driven marketing strategist with 4+ years of experience, specializing in the execution and management of high-impact digital marketing campaigns for top-tier clients with a proven ability to drive revenue growth. Extensive experience collaborating with leading brands while leveraging advanced technical skills. Adept at using Google Analytics, Salesforce Marketing Cloud, and Microsoft Power BI to optimize efficiency and campaign performance. SKILLS

Marketing: Social Media Marketing, Content Creation, Market Research, Brand Marketing, Advertising, Financial Analysis, Merchandising, Visual Narrative, Supply Chain Management, Digital Marketing, SEO, Google Analytics, Market Analytics, Trend Forecasting, Brand Strategy, Executive Engagement, WordPress, Integrated Marketing, Global Distribution, Industry Trends, E-commerce management, A/B Testing, Marketing Campaigns, Content Marketing. Software: Adobe Creative Suite, Adobe Photoshop, Adobe Premiere Pro, Adobe Indesign, Adobe Illustrator, Adobe XD, Roomstyler, Canva, Microsoft PowerPoint, Microsoft Excel, Microsoft Office 365, Microsoft Power Apps, Microsoft Power Automate/Flows, Metalogix, Slack, Marketo. Technical: SQL, R, Microsoft SharePoint, CSOM, Power BI, Microsoft Azure, PowerApps, Power Automate, Tableau, HTML, CSS. Soft Skills: Problem-solving, Teamwork, Communication, Leadership, Organizational, Administrative, Consumer Engagement, Interpersonal skills, Relationship building, Detail-oriented, cross-functional collaboration. EDUCATION

M.A. in Luxury and Brand Management – Savannah College of Art & Design, Atlanta US (GPA: 4.0/4.0) March 2024 B.Tech in Computer Science and Technology – SNDT Women’s University, Mumbai IN (GPA: 3.8/4.0) May 2019 WORK EXPERIENCE

Savannah College of Art and Design Oct 2022 – March 2024 Graduate Research Assistant Atlanta, GA

• Led student mentorship at SCAD as a Student Ambassador, leveraging Microsoft Office and Slack to support new student integration and program engagement.

• Implemented a digital LookBook for MAC Cosmetics using Canva and research methodologies, increasing Halloween season sales by an estimated 20% through influencer collaborations and interactive QR codes, enhancing customer engagement and product discovery.

• Spearheaded Brandon Blackwood's expansion into the ready-to-wear market, utilizing Canva for proposal creation and Adobe Creative Suite for mockup design and video editing. Targeted $18 million revenue increase, selling 100,000 units at a $300 average price per piece. Find Your Influence Inc. June 2023 – Aug 2023

Digital Marketing and Influencer Marketing Intern Remote (USA)

• Utilized Facebook Ads Manager to optimize ad campaigns, achieving a 20% increase in website traffic, a 15% boost in user engagement, and a 25% growth in revenue.

• Boosted influencer collaborations by 30% utilizing AspireIQ, while crafting customized campaign proposals in PowerPoint that resonate with brand objectives.

Iconic Womanhood Jan 2023 – Mar 2023

Project Manager Atlanta, GA

• Successfully orchestrated a comprehensive brand revamp using Adobe Creative Suite for design elements and Slack for project coordination, coupled with Hootsuite for social media strategy, which achieved a 30% increase in client acquisition, calculated via pre- and post-revamp analytics comparison using Facebook Ads Manager and Google Analytics.

Accenture Solutions Pvt. Ltd Jul 2019 – Aug 2022

Marketing Manager and Analyst Mumbai, India

• Increased Procter & Gamble and Unilever brand awareness and engagement, leading to 15% revenue growth, by analyzing data with Google Analytics and visualizing trends with Adobe Creative Suite and Power BI effectively meeting key performance indicators (KPIs) for brand development.

• Improved Hilton's ROI by 25% and Mastercard's by 20% via real-time campaign adjustments using insights from Tableau and Microsoft Power BI.

• Accelerated marketing process efficiency at Marriott by 20%, leveraging project management tools like Salesforce Marketing Cloud and communication platforms like Microsoft Teams for team coordination.

• Boosted Mastercard's email click-through rates by 30% using Mailchimp and card activations by 10% with personalized content created using Adobe Creative Suite and managed through Power BI.

• Achieved a 40% cost reduction in Procter & Gamble's invoice processing by automating workflows with ABBYY FlexiCapture and developed precise customer insights reports for Microsoft SharePoint with over 95% accuracy using SQL and Power BI for data management. Instagram May 2020 – Jul 2022

Amazon Affiliate Marketing Coordinator/Social Media Content Creator Mumbai, India

• Drove Amazon fashion and beauty product campaigns on Instagram, utilizing Instagram Insights for targeted content strategy and performance tracking, achieving an average of $25,000 in monthly affiliate sales.

• Boosted brand presence and earnings for partners like Plum Goodness and Amoli Clothing by executing strategic influencer collaborations using Influencity, leading to a notable monthly revenue increase of $20,000. PUBLICATIONS/CERTIFICATIONS

• Published a technical paper on “Designing Result Reporting Tool using OLAP” in an international journal - IJARIIT.

• Certified Inside LVMH Professional, demonstrating expertise in the luxury industry.

• Achieved Sparkling Star Employee award in April 2021 at Accenture for executing Proctor & Gamble’s KPIs even with constantly fluctuating requirements.

Contact this candidate