SUMMARY

PROFESSIONAL EXPERIENCE

EDUCATION

SKILLS

* ****** ***

Lawrenceville, NJ 08648

ad43jd@r.postjobfree.com

DAWNMARIE MANZELLA 609-***-****

Associate Director / Senior Manager

I have over 20 years of experience in orchestrating business and fiscal strategies within Fortune 500 companies, with focused expertise in strategically planning simplifications in Omnichannel marketing and third-party management in the Pharmaceutical and Financial Services industries.

My leadership expertise spans multiple domains including end-to-end clinical and omnichannel marketing, communications, and analytics, underscoring my ability to navigate cross-functional responsibilities effectively. My mission as director, manager and transformation leader is to leverage my skills to create value and differentiate organizations through analysis, planning and applying digital automation and the latest in agile Al to support new operating models. I am passionate about digitized ways of working, monitored through data and insights, and strengthening connections with strategic partners. Omnichannel Senior Engagement Manager- Brand Liason August 2021 - Present Novomedlink brand liaison, intricately defining the end-to-end user experience, campaign prerequisites, and essential vendor integration standards. Constructed comprehensive Campaign Business Requirement Documents

(BRDs) for seamless handover to Campaign Operations Specialists. Collaborated extensively with Quality Assurance (QA), IT, and Reporting Leads to orchestrate precise campaign measurements and analytics.

Exercised oversight on relationships with IT application and Data Management Leads, ensuring robust vendor/data integrations and meticulous management of campaign metadata setup.

Directed and oversaw Veeva submissions and approvals for content, ensuring alignment with distribution and production benchmarks. Ensured diligent end-to-end QA testing of campaigns, approving campaign build and carefully curating User Acceptance Testing (UAT) plans and cases. Championed the adaptation and implementation of Workfront, spearheading the optimization of operational processes.

Led comprehensive data and analytics endeavors, delivering refined recommendations for strategy and execution based on MR (market research), ultimately yielding tangible business impact for novoMedlink and MAPA teams MBA Program, Business Administration

BA - Cum Laude, Political Science, Pre-Law

Proficient in navigating Windows NT and

Windows 10 environments, with extensive

expertise in Social Media Marketing, Adobe

Campaign Operations, AI Email Marketing

Optimization: Phrasee, AI Content Creation:

ChatGPT Grammarly, Business

Requirements Documentation (BRD), Ariba,

SAP, Visio, Oracle, Veeva, SharePoint,

Microsoft Project, Adobe Workfront, and a

strong command of Photoshop, Microsoft

Office Suite (Word, Excel, PowerPoint,

Publisher, Outlook, Project, Access), Abacus,

Pro-log, Quark, Documentum, and

Kenexa/Brass Ring. Additionally, certified as a

Notary Public.

NOVO NORDISK, Plainsboro, NJ

Rider University

Rider University

Burlington County College

AS - Cum Laude, Business Administration, Nursing

P R O C E E D

T O

F O L L O W I N G

P A G E S

PROFESSIONAL EXPERIENCE

Senior Clinical Operations Manager November 2014 – August 2021 Accountable for the implementation of selected tactics at the indication/protocol level for both patient and HCPs and ensured timely delivery of creative materials, digital/media plans, and other tactics in alignment with the overall patient recruitment plan. Developed and upheld comprehensive project plans, communicated timelines, milestones, and overall project status using the Workfront project management tool to ensure both internal and external team alignment and progress tracking.

Maintained rigorous compliance in clinical trial operations, meticulously ensuring that all patient-related content aligned with FDA regulations and Bristol-Myers Squibb (BMS) guidelines. As well as ensuring that all CMC practices were updated accordingly. Cultivated and sustained robust communication and relationships with both internal stakeholders (Engagement Managers, Recruitment Specialists) and external partners (vendors, agencies), successfully steering the execution of each clinical trial tactic. Effectively managed day-to-day clinical trial teams, fostering alignment across 350+ multi-channel print and digital tactics to guarantee seamless adherence to schedules and budgetary constraints.

Ensured adherence to stringent standards encompassing data analysis, analytics, mining, market research protocols, and regulatory reporting across all operational facets.

Prepared and compiled materials for submission to legal, Institutional Review Boards (IRBs), and Ethics Committees, ensuring compliance and securing approvals.

Oversaw the submission of legal documentation into Veeva, actively participating in live legal reviews for approval of patient-focused creative content for distribution.

Oversaw the HCP ordering portal and took charge of creating all vendor Purchase Orders (POs) and Service Orders (SOs) within SAP, specifically for clinical trial-related activities. BRISTOL-MYERS SQUIBB, Plainsboro/Lawrenceville, NJ NOVO NORDISK, Plainsboro, NJ Quality Control Auditor & Senior Manager/Team Lead-Consultant September 2013 – November 2014

Human Resource Quality Control Auditor:

Conducted meticulous audits on recruiting documentation and candidate credentials to ensure accuracy and validity, adhering strictly to Novo Nordisk's defined standards.

Accountable for surpassing individual audit targets and goals, maintaining a high level of precision and compliance. Collaborated closely with the recruiting team, offering guidance and enforcing established HR guidelines to ensure alignment with company standards.

Identified and communicated areas of concern to key stakeholders that might impede meeting Service Level Agreements (SLAs), metrics, or quality expectations.

Maintained a strict focus on process accuracy and compliance, ensuring alignment with legal and client regulations. Senior Project Manager/Team Lead:

Oversaw the complete document management life cycle across various departments, ensuring strict adherence to Novo Nordisk's Human Resource guidelines and compliance standards. Led the recruitment team, making timely decisions on candidate qualifications for entry into the recruitment system, effectively communicating these decisions to management.

Took charge of creating and updating all Human Resource documents, systematically uploading them into a database for rigorous legal review and approval.

Swiftly assessed and prioritized workload allocation for team members within a high-volume environment, ensuring prompt fulfillment of commitments.

MARKETING INNOVATION, Lawrenceville, NJ

Owner May 2012 – September 2013

Provided comprehensive strategic marketing and project management support to diverse clientele. Delivered integrated marketing strategies and solutions, focusing on maximizing marketing Return on Investment (ROI) for clients within the financial services and healthcare sectors. Conducted in-depth analysis of market research data, crafting flexible, goal-oriented creative marketing strategies and approaches.

Developed robust metrics to effectively measure the impact of strategic plans. Executed integrated multi-channel marketing campaigns to ensure comprehensive outreach. Proficiently managed Event Marketing and adeptly handled conference management. Ensured meticulous corporate and internal marketing communications. Spearheaded process and organizational infrastructure development initiatives. Expertly handled business transformation and change management endeavors. PROFESSIONAL EXPERIENCE

Marketing Director March 2011 – Sept 2013

Conducted thorough business market analysis and proposed effective marketing strategies, plans, and metrics to enhance patient enrollment.

Executed these strategies meticulously through market research, product development, advertising initiatives, and sales promotion programs.

Personally designed and edited all print and digital marketing materials and communications to ensure consistent brand representation.

Led the development and execution of media strategies resulting in improved operational efficiency, accelerated patient growth, and increased business profitability.

Initiated and implemented a patient and doctor referral promotion along with a corporate account program, resulting in a notable 25% expansion of the patient base.

HAMILTON-WEST WINDSOR WELLNESS CENTER,

Hamilton, NJ

BANK OF AMERICA/MERRILL LYNCH INVESTMENT

MANAGEMENT, Hopewell, NJ

Margin and Monetary Approval Trainer - Consultant June 2010 – March 2011

Accountable for discerning, orchestrating, and executing training protocols, overseeing the performance of 40 new hires, and offering pivotal support to Financial Advisors. Facilitated the strategic allocation of resources to align with organizational goals, thereby fostering the evolution of future employee development. Orchestrated seamless collaborations with internal and external subject matter experts (SMEs) to curate comprehensive and tailored training materials.

Leveraged sophisticated systems databases to meticulously craft and administer training schedules, ensuring a precise forecast of participant progress, unwavering compliance with learning objectives, and meticulous completion of requirements for all designated personnel.

Steered multifaceted projects concurrently, collaborating closely with diverse managerial counterparts to seamlessly implement comprehensive training initiatives. Ensured the provision of requisite support resources including adept personnel, cutting-edge equipment, and essential supplies.

Garnered recognition as a recipient of the Recognition Award for masterminding an exacting training program, yielding significantly elevated proficiency scores and achieving a 100% financial certification completion rate among team members.

Wyeth Pharmaceutical Account Manager March 2006 – June 2010 Directed and managed the Wyeth Pharmaceutical account along with all lease employees, conducting comprehensive evaluations and assessment interviews to meticulously align with the company's overarching objectives.

Crafted, curated, and refined marketing collateral and external communications for On Assignment, meticulously tailored for high- profile conferences and trade shows.

Employed advanced Microsoft Excel macros to meticulously monitor contractors' project-specific work hours, ensuring precise billing accuracy.

Facilitated comprehensive new employee orientations, dedicated to fostering a seamless and enriching onboarding experience specifically tailored for Wyeth personnel.

ON ASSIGNMENT CLINICAL RESEARCH, Princeton, NJ

VP for Investment and Wealth Management Services and Global Bank

July 2001 - February 2006

Conducted comprehensive research, crafting, editing, and designing departmental presentations tailored for the First Vice President of Distribution and Business Development, as well as Heads of Investment and Wealth Management (IWM), Executive and Equity Plan Services (EEPS), and Global Bank.

Orchestrated, authored, presented, and disseminated detailed weekly departmental reports encompassing crucial highlights, new business implementations, client satisfaction scores, and communications.

Took charge of presenting meticulously devised marketing strategies and metrics to key stakeholders, aligning with preset objectives.

Oversaw and orchestrated all facets of print and digital marketing endeavors for the EEPS, IWM, and Global Bank Department. Managed the intricate planning and execution of large-scale, multi- departmental presentations and events, aimed at amplifying the efficiency and productivity of the EEPS, IWM, and Global Bank team.

MERRILL LYNCH, Hopewell & Princeton, NJ

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