CV of Adel Hassan Moustafa / Page * Of *

ADEL HASSAN MOUSTAFA

Current Location: Dammam, Saudi Arabia

Phone: +966-*********

Email: ad43do@r.postjobfree.com

CFO/SENIOR FINANCIAL MANAGER / FINANCIAL CONTROLLER Senior finance manager with over 25 years of multinational experience in manufacturing, FMCG, distribution, Industrial Inspections and Energy.

Able to demonstrate credibility and gravitas required for engaging at executive level.

Entrepreneurial mindset with the ability to think and act commercially, driving value and profitability across the business and influencing effectively.

Strong leadership and mentoring skills. Energetic, entrepreneurial self-starter, Strong analytical and problem-solving skills.

Expertise in IFRS conversions, ERP systems implementation, Zakat & Tax, cost accounting, financial controls, compliance, budgeting, and planning.

SKILL-SET

Finance & Treasury Operations • Business Partnership Development • IFRS implementation

• Budgeting & Cost Control • Taxation Management • Compliance Management

• Internal Controls / Audits • Strategic Business Planning • Supply Chain Management

• ERP SAP FICO/MS dynamic • Client Relationship Management • Leadership of cross Functional

• Financial Management / Analysis • Fair knowledge of local labor law • Startup business/new acquisitions WORK EXPERIENCE

Working with GCCETL group ) مجموعه المخترب الخليرج لل ختبارات الكهربائيهDammam, KSA) CFO/Finance Manager, 2020 to date

• Gulf Electrical Power Laboratories Co. (GEPL)

• Saudi Industrial Inspection Services Co. (QI TUV Austria) Key Responsibilities:

• Leading all financial activities/functions within KSA, ensuring financial compliance, and providing strategic financial guidance to board members and other stake holders.

• Collaborate with Executive Directors and Country Manager to align financial strategies with the company's objectives.

• Support execution of main business plans and advising on financial planning.

• Developing policies, systems, accounting procedures, costing methods, variance analysis & internal controls.

• Management Information System (MIS) reports and year-end reports to top management.

• Developing models and conducts analyses to support strategic decision-making process.

• Partners with the CEO/COO to achieve favorable financial results with respect to sales, profitability, CFL & controls.

• Arranges appropriate banking and cash controls.

• Oversees the risk management and compliance aspects.

• Leading systems implementation plans of the newly formed companies.

• Establishing and developing relations with senior management, external partners & stakeholders.

• Providing finance insights to board and executive management team members.

• Oversees group properties, insurance policies, employees benefits and payroll. CV of Adel Hassan Moustafa / Page 2 Of 4

• Liaises with external / internal Auditors and coordinates attendance to their queries and oversees annual audits.

• Oversees the preparation of provisional/final annual income tax returns and filing them on a timely basis with ZATCA.

• Oversees the filing of VAT and Withholding Tax Returns.

• Oversees preparation of responses to any queries from Tax Authorities and timely payments of tax/Zakat dues. Key Achievements:

• Aligned newly owned business with group policies and systems.

• Migration from legacy ERP system to new ERP system (MS Dynamic).

• Review and amend accounting cycle and financial reporting for newly acquired business.

• Resolve Zatca Five-year Field-Tax audit queries successfully with minimal impact. Working with Westcon Saudi Co. (IT SW, HW, Security Distributor) (Riyadh, KSA) Senior Finance Manager & Deputy GM, 2016-2019

Key Responsibilities:

• Direct overall financial plans and accounting practice. Managing financial performance by developing forecasts, budgets, and long-term plans, ensuring alignment of proper resources allocation & monitoring ongoing performance against business plan.

• Develops reporting tools and key performance metrics to provide management insight into revenue and operating expense trends, track project spending, headcount, and potential risks/opportunities to forecast or plan.

• Maximize return on investment, minimizing risk and ensure adequate controls are in place.

• Direct and lead management team in executing business strategy and expansion plans.

• Business partnered senior management team to identify opportunities for sustainable and profitable growth including a strategic review of the business portfolio.

• Cash flow management as well as introduction of business forecasts and detailed cost / overhead analysis that aimed at achieving business strategy as well as enhancing profitability and liquidity.

• Implemented and maintained the highest standards of financial controls and ensured compliance with the audit committee and external auditors’ requirements and recommendations.

• Implemented a business and financial scorecard across the company that enabled effective and timely decision making for the senior management and other stakeholders.

• Full controls over company working capital elements to ensure overall efficiency and effectiveness of resources.

• Drives change through robust financial analysis and strong business partnership.

• Oversees the monthly variance analysis of actual operating, capital, and project spending vs. plan, forecast and prior year, including responsibility for driving cost control. Key Achievements:

• Successfully setup needed structure for finance and accounting departments for newly formed company.

• Successful implementation of SAP ERP system as part of global team.

• Successful management of finance and accounting operations including IFRS conversion and transfer price.

• Successful engagement with GAZT to resolve various tax issues related to Income tax, VAT, WHT. CV of Adel Hassan Moustafa / Page 3 Of 4

Working with Unilever & Binzagr JV (FMCG) Jeddah & Riyadh from 1996-2016 Financial Controller, 2010–2016 (Home & Personal Care Factory)

• Ensured effective financial controls especially R2R, P2P, O2C controls which are vital in ERP/SAP environment.

• Ensure physical assets security and update.

• Improved working capital management through achieving annual supply chain savings, cost and overhead reduction, optimizing procurement and warehousing systems, RM & FG stock management and rationalizing manufacturing cost.

• Implemented efficient treasury operations aimed at improving liquidity ratio.

• Engaged with the senior leadership team in managing company’s financial and operational performance and implementing effective remedial measures.

• Maintained excellent relations with banks and other financial institutions.

• Engaged effectively with internal and external auditors as well as resolving complex issues related to financial transactions, taxation, and fixed assets.

• Engaged with senior management in defining organizational vision and aligned to business growth, setting up internal controls and procedures.

• Implemented accounting policies and procedures in compliance with IFRS and other statutory regulations.

• Prepared and presented financial and management reports to the senior management team and other stakeholders in compliance to IFRS, IAS and GAAP standards.

• Prepared and presented annual budget, financial forecasts and cost variances to senior management.

• Delivered timely accounting and management reporting and ensured integrity and accuracy of all accounting processes.

• Support Controller, Unilever Head Office, Jeddah, KSA (2004-2010). Oversee Marketing costs & Management Accounting, full responsibility over soul distributor (Binzagr), assisting finance director & group controller in corporate reporting, regular TB review, financial controls management, tax/audit issues.

• Accounts Sup. /Assist. Finance manager, Lipton Tea factory (FMCG) JV Unilever/Binzagr, Riyadh, KSA (1996–2004). Oversee all finance, costing, variance analysis, reconciliations, SC mgmt., reporting, treasury, banks, cash planning, audit.

• Branch Accountant, Walls Ice-cream Distributor (FMCG) JV Unilever/Binzagr, Riyadh, KSA (1994 –1996). Stock controls, variance analysis, sales recording, reporting, internal audit. Key Achievements

• Successful implementation of SAP ERP and MS Dynamics ERP system.

• Played instrumental role in establishing finance departments from scratch.

• Successful IFRS conversion and Transfer pricing requirements to statutory audits.

• Special recognition to support given to claim/resolve of long pending receivables.

• Establishing effective financial controls, cost accounting and accomplishing global financial KPI’s.

• Working capital management through delivering annual supply chain savings, resolving long pending receivable, rationalizing cost per ton and procurement efficiency.

• Successful implementation of tax efficiency savings.

• Successful restructuring of banks outstanding debt.

• Centralized all accounting processes from various locations across GCC to the central shared service unit at Dubai HQ.

• Successful financial, tax and legal exit in relation to the closure of Lipton factory, Riyadh.

• Special award for materializing insurance claims related to stock and fixed assets damages.

• Special award for participation/achievement in 2009 saving campaign

• Special award for clearing SR 9m of stock profit DN’s and pending Supply Chain issues

• Special award for excellent job in the insurance claim process related to damages.

• Streamlined processes related to receipt and processing of distributor invoices through data management system and extended to major vendors.

• Actively involved in recovering over SR 5 million of wrong promotional charges from KSA sole distributor.

• Accomplished annual reduction target for advances (20% annually). CV of Adel Hassan Moustafa / Page 4 Of 4

PREVIOUS ASSIGNMENTS

• Finance Manager, Modern Consumer Innovation Co., Jeddah, KSA (2010-2013) as a freelancer. Set-up structure for the finance department, roll-out of MS Dynamics ERP system, A/R, A/P, GL, Costing, Budgeting & Forecast, Inventory, Revenue Recognition, Tax & Audit and Managing sales networks. EDUCATION

• Advanced Diploma in Management Accounting, CIMA, UK.

• Bachelor of commerce, University of Ain Shams, Egypt. TRAINING & CERTIFICATIONS / WORKSHOPS

• VAT, Customs & Transfer pricing, Deloitte • Income tax and Zakat, Deloitte

• Update on Saudi Tax Law and Zakat Regulation, E&Y • IFRS update, E&Y

• Supply chain awareness courses, Jeddah • Creative Thinking, Meirc

• Simplification of work processes & procedures, Meirc • Time & Stress Management, Meirc

• Planning, budgeting & cost control, Meirc • Advanced Managerial Skills, Meirc

• Advanced Corporate Financial Management, Meirc • Team building workshop PERSONAL PARTICULARS

Nationality: Egyptian / Languages: English (professional) /Arabic (Native) / Iqama (ID) Transferable

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