Clare Kettering Jones

Aurora, Ohio 330-***-**** ad42nk@r.postjobfree.com linkedin.com/in/clareKjones/

clareketteringjones.com

Content Strategist

Outstanding, professional communicator with extensive experience in creative direction and management. Track record in strategic planning, search engine optimization, and advertising. Expertise in marketing and video and broadcast production, website strategy, and content

Areas of Expertise

Website Structure, and Digital Content Search Engine Optimization Video and Broadcast Production Internal Communication Safety and Quality Training Leadership Print Design and Supervision Video and Broadcast Production Project Management Software Jira Linked-in Content Chat GPT

Experience

PNC Financial Services 01/2023 – 12/2/2023

AVP, Communication Lead & Content Strategist

Rehired to collaborate with marketing and subject matter experts to create original thought leadership for vehicle lending, personal lending, and student lending incorporating search engine optimization principles.

•Managed 30 projects across business segments and layers of management including Legal and Compliance.

PNC’s Corporate & Institutional Banking Group

Content Manager 01/2010 – 10/2020

Worked with Corporate & Institutional Banking’s (C&IB) growing number of segments to provide strategy, copy, visual direction, and editing across all delivery channels. Initiatives have measurably improved client/prospect engagement.

•Served as the primary developer of client-facing thought leadership content collaborating with subject matter experts across C&IB’s nine lines of business, delivering more than 100 articles per year. Articles, whitepapers, and videos address complex topics like foreign exchange hedging and capital markets.

•Delivered content for multi-channel use to serve client consumption preferences, including digital/web, print, articles, white papers, videos, and social media. Provide LinkedIn content for each article.

•Developed targeted newsletters, including Healthcare Matters (see Summer 2020) which outperformed all other C&IB newsletters in terms of engagement.

•Worked with the Commercial Banking Marketing Manager to create digital and diagnostic tools that generated responses from 2000+ prospects and a consistent 50% response rate–resulting in differentiated and high-value first meetings.

•Managed relationships with third-party content providers to supplement internally generated content with more than 40 articles annually.

•Collaborated with product partners and marketing colleagues on product launches, messaging, and marketing collateral.

•Wrote in-depth case studies based on interviews with clients and Relationship Managers to demonstrate how PNC’s expertise benefits clients in tangible ways.

•Wrote and produced client-facing videos from initial concept, through final production. Click-throughs have improved significantly with a refreshed approach.

Clare Kettering Jones 330-***-**** ad42nk@r.postjobfree.com

TNP Group, Inc., Aurora, Ohio 02/1995 - Present

Principal

Communications consultant for healthcare and manufacturing as well as the public service sector. Field producer for the TODAY show (NBC), World News Tonight (ABC), and CBS Nightly News.

•Provided successful strategy consultation and execution for the passage of four levies for the Mahoning County Board of Developmental Disabilities. Print and broadcast materials received Ohio Public Images Awards.

•Consulted with ArcelorMittal Steel on internal and external environmental communications, including location video direction. Received US International Film and Video Festival First Place Gold Camera Award, Telly and Videographer Award for production.

•Coordinated location production, located interview subjects, and conducted interviews with individuals involved in the South High School (Cleveland) bomb plot working with CBS News New York Bureau.

•Developed and produced “road show” videos for the sale and refinancing of major steel manufacturers and secondary processors.

Earlier Relevant Experience (Agency)

•Partner with agency managing clients in metals and materials, healthcare and mental health services.

•Supervised production of more than 800 articles on pet ailments and solutions working closely with a veterinarian.

•Produced coordinated broadcast, print, collateral, and news releases supporting a new healthcare facility.

•Integrated staff of two acquired agencies and drove 30% growth in accounts.

Education

Bachelor of Arts (BA) in English

Dominican University, River Forest, Illinois

Awards and Recognition

•First Place Gold Camera Award, four certificates for creative excellence, and a Silver.

•Camera Award from the International Film & Video Festival.

•Eight Telly's, Silver Tower, 12 Ohio Public Image Awards, Adwheel, Clio finalist, Touchstone Award.

•ACE award from Akron Women in Communications, 28 Addy's.

Community Engagement

•Volunteered for PNC’s Grow Up Great with the Youngstown PNC team.

•Serving for the third year on PNC’s Diversity & Inclusion Council.

•Former board member, Pathway Caring for Children.

•Former board member, Pegasus Farm Therapeutic Riding Facility.

Contact this candidate