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Project Management Digital Marketing

Location:
Santa Clara, CA, 95050
Posted:
April 17, 2024

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Resume:

Shaloam Devarajan

+1-510-***-****

ad4286@r.postjobfree.com

**** *** *, ****** ****, Foster City Boulevard, CA - 94404

Work Authorization: H4 EAD

Academics

Bachelor of Engineering (Electronics and Instrumentation)

Karunya Institute of Technology, (Anna University)

First Class (8.05 C.G.P.A=> 80%)

Technical Expertise:

CMS Tools

Programming Languages/Scripting

Database Management

Analytics & Optimization

Project Management Tools

Cloud

Service

Design Tools

Others

SDL Tridion Sites

SDL WorldServer

Wordpress

Drupal

AEM

.Net, C#, VB, JavaScript, Python

MVC, HTML, CSS, ExtJS, jQuery, Perl

SQL

Oracle

Google Analytics, Semrush,

Hotjar

Adobe Analytics, Siteimprove, Elastic Search

Data Visualization -Tableau, Power BI

Jira

Asana,

Trello,

Test Rail

GitHub

Azure Cloud,

AWS Basics, Azure DevOps

CDN >

Akamai CDNetworks

Figma,

MS Visio, Lucid Charts

Salesforce CRM

Marketing Cloud VisualStudio Code

Blazemeter, Browser Stack

SonarQube

Professional Summary

Innovative and technically proficient Web Content Management Specialist with extensive experience in leading CMS optimization and data integrity projects. Expert in designing automated merchandising workflows, process optimization, and ensuring the flawless execution of content management tasks. Adept at partnering with technology teams to enhance system performance and user experience.

SDL Tridion Sites (CMS Tool): Proficient in managing and customising content using SDL Tridion Sites, ensuring efficient content management and delivery.

Technical Project Management: Demonstrated expertise in technical project management, encompassing project planning, execution, maintenance, and release management. Skilled in project proposal closure, resourcing, and fostering collaboration across multi-vendor environments.

Agile and Waterfall Methodology: Experienced in Agile and Waterfall methodologies, adept at adapting project management approaches to suit project requirements and deliverables.

Global Experience: Over 9 years of professional experience spanning APAC, EU, MEA, and US regions, with a proven track record of successfully leading projects and initiatives across diverse geographic locations.

Strategic Transformation: Played a pivotal role in transforming project delivery models into Platform and Products models, driving efficiency and profitability across projects.

Digital Marketing Transformation: Led Digital Marketing Transformation and Brand Refresh Program for KONE, collaborating closely with business, marketing, and sales teams to achieve strategic objectives.

Client Engagement: Conducted business visits to the US and Finland for project bids, presentations, and client acquisition, demonstrating strong client relationship management skills.

Multi-Vendor Collaboration: Experienced in collaborating with multi-vendor environments across regions, fostering productive partnerships and achieving project goals.

CMS Assessment experience: Led the CMS Assessment project for Kone Marketing communities across 100+ countries, optimising content management processes and enhancing digital marketing capabilities.

Security Compliance: Worked with the Chinese Government IT team to ensure security compliance for hosting Kone sites in mainland China, obtaining the ICP licence and ensuring data security and integrity.

Professional Experience

Company: Kone Corporation

Project Role: Web Architect

Designation: Manager Web Infrastructure Architect

Jun 2019 – Nov 2023

Project Description:

Kone Websites solution consists of around 160 + country website and corporate website featuring the Kone products and provides end to end support for all country managers, marketing specialist across APAC, MEA and US regions to enable their website marketing, campaigning, social media advertising etc

It is a complete framework based on SDL Tridion Sites 9.1 CMS technologies with the backend framework written in .Net and DD4T, the overall architecture consist of Content API services which pull data from Broker DB and collate them on the presentation server, we also have ApachMQ to support queuing and notification

For accelerated CDN we use Akamai to deliver across the globe

China being a emerging marketing we also maintain a separate infrastructure in mainland to increase sales, tools used for the same are AWS China, CD networks

The entire solution/ project is maintained in Azure Cloud using their PAAS and IAAS

Azure Devops is used to define the devops process in our project in which the boards are used for Planning, Azure platform used to code and develop, monitoring agents, log analytics are used for monitoring, SonarQube for Quality, TestRail for testing and Blaze metre for load testing

Roles & Responsibilities:

●Manage and provide ECMS support for 160+ Kone brand sites, delivering digital marketing design solutions and ensuring seamless website functionality.

●Collaborate with cross-regional vendors to develop website frameworks and address diverse business stakeholder requirements, facilitating continuous business operations.

●Design and implement templates, approval workflows, and published content in CMS based on business requirements, enhancing content accessibility and usability.

●Perform website security analysis using tools like Qualys, MS Defender, and Azure Security Center, proactively addressing vulnerabilities and ensuring threat mitigation.

●Actively participate in vendor selection and RFP/RFI preparation for public website renewal, ensuring alignment with business objectives and technical requirements.

●Assess and recommend technologies and tools for ecosystem implementation, ensuring compatibility and scalability.

●Break down features into developer-friendly stories, conduct impact analysis, track dependencies, and devise implementation strategies for vendor teams.

●Support end-to-end cms website launches within existing frameworks, ensuring smooth deployment and functionality.

●Assist countries in building website campaign sites and related tasks, fostering collaboration and knowledge sharing.

●Troubleshoot issues related to website publishing, translation, and analytics, ensuring prompt resolution and minimal downtime.

●Act as scrum master to refine stories and features along with Product owner, Solution owner and 3rd party Vendors, in-house developers

●Organising Sprint ceremonies like sprint kick off, post deployment retrospection, backlog refinement, daily stand up, monthly retros for improvisation

●Conduct code reviews of .Net MVC framework enhancements by vendor teams, providing constructive feedback for quality assurance..

●Handle DNS configuration and certificate management to maintain website security and integrity.

Company: HCL Technologies

Project Role: Project Lead

Designation: Senior Technical Lead

Jan 2017 – Jun 2019

Project Description:

The World Bank is a vital source of financial and technical assistance to developing countries around the world. It is one of the world’s largest sources of funding and knowledge for developing countries.

HCL developed the iPortal application which is the gateway to all the IFC business systems and information necessary to process a deal throughout the life cycle of a project – from client information to operational data.

The primary scope of the project was to migrate the legacy iDesk application pointing to Oracle Db to iPortal application which is data modelled to work on Postgre

Wave 1 of the project scope was to migrate 13 different banking templates; this migration also includes service conversion from Java to WebAPI oData services

Also, as the existing application had to work in parallel, we had to create an interface layer which will sync the downstream systems like ACBS, ODS, etc.

Roles & Responsibilities:

●Worked with the Client, Business team and Architect team to understand the scope and gathered the requirements

●As the application works on a multi-vendor system with multiple vendors from TCS, Birla Soft and CTS teams I had to sit with Product owners to do the iDesk impact analysis for Oracle decommissioning

●Worked on the solutioning to achieve the high-level design for this migration

●Worked down on breaking the HLD to LLD and also achieve the work breakdown structure

●Build and Release transformation to DevOps via TFS

●Worked on the analysis and design of Modularization of the existing tightly coupled MVC solution to simplify deployment overhead and maintenance and make the website Cloud Ready

●iDesk related Java service impact analysis and conversion to .Net WebApi services

●Analysed and POC’ed JFrog to handle dll versioning conflicts

●Worked on the Mem Cache implementation at web server and client browser levels to optimise performance

●Involved in SiteMinder to oAuth conversion in the iPortal website

●Worked on the WebAPI oData service conversion

●Http Handler implementation and VD partitioning to support 1.5 and 2.0 versions of iPortal website

●Conducted daily technical scrum and backlog grooming sessions

●Convened integrated delivery planning meeting because our project will be a consumer of other tracks services and products running in parallel

●Implemented Agile ways of working for my project and converted the project metrics tracking from waterfall to Agile (Compass tracking)

●Worked with the team to help them understand the technical design and resolve technical issues

●Worked on Defect Triaging, Provided UAT support, Coordinated the Go – live activities.

Company: HCL Technologies

Project Role: Technical Lead

Designation: Senior Technical Lead

Nov 2013 – Jan 2017

Project Description:

North America’s top insurance custom.er USAA’s Web Content was managed via EMC Web Publisher tool. This tool lacked many modern features such as multi-channel support, campaign management and cross-channel publishing. Moreover, EMC announced an End of support for the Web Publisher tool, Hence USAA decided on Migrating its content from EMC Web Publisher to SDL Tridion CMS.

Roles & Responsibilities:

●Work with the Client, Business team to gather the base requirements and prepared mock ups for finalisation

●Conducted Data analysis on the Web Publisher resources to see the conduciveness for migration into SDL Tridion environment

●Along with my team created the POC’s and demoed it to the client team and got the project signed off

●Created the migration framework in ASP.Net and Automated the migration process

●Worked on Blueprinting, Schemas, Building Blocks, Compound Templates, Pages and Components creation, publishing management, Profiling and set up the security roles and user configurations in SDL Tridion.

●Lead the team towards completion of the Online Migration tool and successfully migrated 10,000 plus pages and components into SDL Tridion

●Attended AEM Training and worked on an POC for SDL Tridion to AEM transformation

●Worked in Agile methodology, Coordinating Huddles, Stand ups, etc.

●Tracked Change and release management activities via RTC, Smart Bear tools.

●Coordinated with the QA team in issue handling, Provided UAT support

●Worked with the third-party Release team for deployment processes

●Travelled to Client Location (Texas) for the second Phase business discussion and requirement gathering

●Worked on the Tridion core services for event system changes, workflow changes, Publishing

●Worked on Customization for user security settings, workflows and other job scheduling, publishing

●Created Tridion GUI extensions like the CMS View Report, Bulk Import, Search, Item XML generator, etc. using the Anguilla framework

●Worked on migrating the Tridion custom application which were previously built in ASP.Net to MVC

●Supported Go – live activities from offshore.

●Build repository of application knowledge and defect fixes. Leverage knowledge from other projects in order to drive higher efficiency and preserve organization knowledge.

●Cross trained resources in SDL Tridion, content management and scanned resources for our project and had them pass through client interview.

●Provided Maintenance support, handled issues, reported issues, analysed root causes and fixed them before the stipulated timeframe

Company: Mphasis Pvt Ltd.

Project Role: Consultant

Designation: Senior Software Engineer

July 2010 – Oct 2013

Project Description:

Advisor Portal Project was focused on converting the legacy Vision2020 system built in .Net framework to the new faced advisor portal web application (https://www.v2020.com) in which most of the application were converted to ExtJs pages with services written in WCF

Also the Content management of the site was to be set up and managed in SDL Tridion

Roles & Responsibilities:

●Analysis of the legacy site and understanding the Business requirement for the AIG client

●Worked on the POC for setting up the SDL Tridion content management system for the client, demoed it and got it approved

●Architected the websites Blueprinting, Schemas, Templates, Building Blocks

●Coordinated with the team to merge the ExtJs widgets and Design with Tridion templates and published the compound page via publishing management

●Worked on creating few of the ExtJs pages and the WCF services

●Managed change and release management via TFS

●Worked on CSS Creation for the website based on different broker dealers i.e. different styles for each broker dealer

●Automated performance reports using Log4j in Perl scripting for the client’s top management, so they could stay updated about the site performance.

●Implemented changes into production and validated changes

●Analyse the impact of change requests on project plan parameters, and synchronized source code repositories as an active member of Release & Build team.

●Post production, worked on performance tuning of the site and worked on defects root cause analysis and provided permanent fixes which has helped the complex insurance site to become stable in less than 2 months

Company: AIGSS

Project Role: Developer

Designation: Software Engineer

May 2009 – June 2010

Project Description:

VISION2020 is a financial web application for today’s investment professional. This internet-based system is exclusive to registered representatives affiliated with the AIG Advisor Group broker-dealers and is designed to increase the efficiency of sales productivity and streamline day-to-day business

This application is used to open new accounts, place trades, review account details and look up commission information and it was built on .Net Framework

Roles & Responsibilities:

●Worked with my Tech Lead from Kolkata to complete tasks assigned from clients through Serena track

●Mock up and business entities were provided based on that; created Data layers, business layers and the UI in ASP.Net in C# for the Legacy client central system

●Created Windows based applications as well for the client central system

●Worked on SQL Queries and created Stored procedure, Views and Jobs for the same

●Debugged faulty Procedures, tuned procedures and queries for better performances

●Worked on SSIS package jobs and created Reports using SSRS reports j

●Debugging, Quick analysis, and provided prompt fixes to all major issues causing work stoppage.

Company: AIGSS

Project Role: Developer

Designation: Software Engineer

March 2008 – April 2009

Project Description:

e-Business team is a service vendor, which has developed an e-business platform using SDL Tridion for customers in need of content management for their websites.

The team maintains a centralised content repository with versatile blueprint for various sites across regions

Roles & Responsibilities:

●Quick paced self-learning of SDL Tridion along with regular brainstorming sessions with the Tridion Architects and specialist helped to get started with content management tool

●Major role in this project was to understand the global client’s requirement and analyse their data and websites to refactor their site for content management

●Derive the generalised and specialised scope of every client based on their language, region and other diversification

●Using this information; derived a high level mock up for the clients showcasing the Tridion configuration setup (i.e. Blueprinting, Schemas, Templates creation) in the space that will be allocated from our eBT Tridion framework

●Worked solely and setup the SDL Tridion Sandbox environment which was used as a demoing space for winning customers from Europe region, this was used by top management for their business demos

●Created Templates and Schemas, pages and Component

●Worked on event system enhancements

●Debugged and analysed existing issues in the system and fixed the same

●Conducted training session across the company on Content Management and the SDL Tridion tool

Company: AIGSS

Project Role: Developer

Designation: Software Engineer

Jan 2007 – Feb 2008

Project Description:

AMC Website creation and Intranet Online Content Management tool development.

AIA, AIG Valic Site revamp along with content management of their content

Roles & Responsibilities:

●Worked in core AMC web site creation phases i.e. analysis, design, developing, testing, UAT, Web Hosting, Deployment.

●Created the Website pages in Classic ASP, design in CSS/Html, Data Objects in SQL Server

●Worked on configuring the Security and Session Management for the website

●Post Production proactively identified issues in data/applications/ performances and fixed them and brought the site towards stability

●Designed the Content Management tool for the website we had created

●Segregated and Analysed each part of the Website and gave a high level presentation to the customer; which was approved; based on that developed the Content Management tool in ASP

●Worked with my lead in the Deployment and hosting of both the Internet and the Intranet sites for the customers.

●Worked for the AIA and AIG Valic customers in revamping their site from ASP to ASP.Net

●Analysed and estimated the effort and the major conversion impact which in turn would require additional workaround in ASP.Net framework.

●Converted the ASP code pages to ASP.Net, fixed the migration issues.

●Translated the inline Queries in ASP pages to Stored procedures, created the DB objects and views in SQL so as to fall in standard with .Net technology



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