Portfolio LinkedIn ad41yp@r.postjobfree.com References 206-***-****

At A Glance

Practical experience: Copywriting/editing, content writing/editing, content/SEO strategy, content development, DEI content, project management, external communications, email copy, website copy, social, ghostwriting Industry experience: Digital publishing, ecommerce, marketing, publishing, education, edtech Category experience: B2C, B2B, SaaS, CPG, national brands, food & beverage, health & beauty, wellness, pets, apparel, children's apparel, books, stationery, sporting goods, DME, medical products Specialties: Copy optimization, SEO, keyword research, blogs, emails, product pages, branding & identity, national/celebrity brands, learning management

Other skills: Content management systems, AP/Chicago styles, style guides, editorial process, developmental editing, stakeholder management

National/international brand experience: Dole, IAMS, Pilot, Timberland, Happy Baby, Pfizer, Boiron, Marc Anthony, Lansinoh, Moleskine, The North Face, evian, Carex App/program experience: Word, Excel, PowerPoint, Keynote, Canva, Acrobat, InDesign, InCopy, Photoshop, G Suite, Asana, SharePoint, WordPress, Amazon's A10 algorithm, Amazon KDP, Helium10 Highlighted Work Experience

Marketing Copywriter/Copyeditor Meazure Learning Birmingham, AL (Remote) 2022–2023 Industry & focus: Professional testing and higher education assessment Main deliverables: Landing pages, blog posts, case studies, emails, press releases, marketing collateral, website copy, style guide

Collaborated with stakeholders to develop, draft, and edit marketing content for all stages of the sales funnel. Owned content from inception to publishing via WordPress. Worked with stakeholders to identify keywords and SEO optimize all content. Assisted with development of quarterly marketing content calendar. Worked with SMEs to create timely, relevant content in their subject matter areas. Acted as last line of defense for grammar, style, tone, and layout review before publishing. Revised existing draft of company style guide.

Copywriter Packable Hauppage, NY (Remote) 2021–2022 Industry & focus: Ecommerce copywriting (health & beauty, wellness, apparel) Main deliverables: Product detail pages (PDPs), marketing materials Quickly and accurately translated clients' product descriptions and specs into accessible, engaging, on- brand copy. Worked with stakeholders to develop SEO-focused copy for clients on Amazon, Target, eBay, and Walmart, optimizing copy to maximize performance within each platform's algorithm. Pitched and championed copy strategy to stakeholders. Reflected voice and style of multiple clients. Implemented client feedback. Advised stakeholders on SEO and content strategy. Managed assets and content in Vendor Central and Seller Central.

Mo Knaff SEO + Copy Optimization.

Unbelievably Fast.

Sr. Copywriter Ideoclick Seattle, WA 2017–2019 Industry & focus: Ecommerce copywriting (health & beauty, apparel, food & beverage, DME, athletics) Main deliverables: PDPs, marketing materials

Researched and pitched client SEO strategy in agency environment. Quickly and accurately translated clients' product descriptions and specs into accessible, engaging, on-brand copy. Worked with stakeholders to develop SEO-focused copy for Amazon, optimized to take full advantage of Amazon’s A9 Algorithm. Created content in voice and style of myriad clients. Implemented client edits without compromising SEO effectiveness. Advised stakeholders on SEO and content strategy. Defended content strategy to stakeholders. Managed assets and content in Vendor Central and Seller Central. Editor-in-Chief & Content Manager Razorgirl Press Seattle, WA 2015–2019 Industry & focus: Genre fiction publishing

Main deliverables: Print and ebooks, marketing collateral, website Managed talent acquisition and served as author liaison. Wrote marketing copy for advertisements, press releases, emails, and promotional material. Managed Razorgirl's social media accounts including Facebook advertising. Developmentally edited and proofread seven novel-length manuscripts from first draft to publication. Used CreateSpace and Kindle Direct Publishing to format paperbacks and ebooks. Designed and maintained website via WordPress. Project managed novel publications—including managing freelancers—as well as convention schedules, author readings, and book launches. Ghostwriter Freelance Seattle, WA 2016–2019

Industry & focus: Genre fiction publishing

Main deliverables: Novel manuscripts

Worked with clients to transform their creative vision into novels for publication. Concepted, outlined, wrote, and edited novels in the Romance, Science Fiction, Fantasy, Horror, LGBTQ, and Young Adult genres. Classroom Teacher Seattle Lutheran High School Seattle, WA 2011–2015 Industry & focus: Secondary education

Main deliverables: Curriculum, assessments, rubrics, parent communication Taught secondary AP, honors, and regular English as well as world and U.S. history. Communicated regularly with parents about students’ progress, behavior, and challenges. Founded and oversaw student newspaper and arts journal. Improved Socratic Seminar process and modeled practice for other teachers. Assisted in development and implementation of January term program and late-start. Owned student international travel program.

Developmental Editor/Copyeditor Storm Moon Press Tampa, FL (Remote) 2010–2011 Industry & focus: Genre fiction publishing

Main deliverables: Edited manuscripts

Worked with completed drafts to unify voices of multiple authors, restructure plot and character development, and copyedit for publication. Facilitated discussion between publisher and authors concerning best practices, style guides, and plot/character development. Researched and implemented best practices for editing novels in the Urban Fantasy and Romance genres. Education

Bachelor of Arts in English Literature & Creative Writing. Seattle Pacific University. 2004. Extension Program Certificate in Copyediting. University of Washington. 2006. Master of Arts in Teaching. Seattle Pacific University. 2024 (expected in June).