Leading Complex Matrix

Organizations

P&L Management

Brand Building, Marketing,

Positioning, and Leadership

Strategies

Fluent in Spanish and French

Experienced Presenter

DISNEYLAND RESORT 2021-Present

Led brand and creative development strategy for Meetings & Events, Youth, and Weddings, Wholesale, and FY24 Commercial Campaign; a $8.4M portfolio.

• Launched Disney Imagination Campus brand and grew business +45%.

• Managed third party Sales Channels and grew revenue by +20%.

• Grew Disney Meeting & Events leads by 600% which attributed a 34% revenue lift.

• Developed content calendar for Groups businesses and grew engagement by 30%. THE WALT DISNEY COMPANY 2018 - 2021

Developed marketing strategies and managed relationships to maximize value for The Walt Disney Company with key accounts like Coca-Cola, Honda, Pandora Jewelry, and Dole.

• Championed creative development of the Honda Enchanted Odyssey marketing campaign that achieved 95% of all KPIs.

• Activated DOLE Tropical Hideaway integration that resulted in an incremental annual

$20K fee to the Disneyland Resort.

• Mobilized Otterbox commercial program that secured incremental Amazon distribution.

• Deployed Coca-Cola in-park activation that increased Fanta consumption by +70%. KIMBERLY-CLARK 2016 -2018

Led Disney marketing partnership integration within Kimberly-Clark brands.

• Conducted first-ever Disney value assessment that was presented to CFO.

• Developed Disney toolkit that accelerated retail lead times resulting in a 25% sales lift.

• Briefed creative agency to develop innovative Big Kids First video which saw a 6X ROI. KIMBERLY-CLARK 2015 - 2016

Steered product innovation and commercial program launch for Pull-Ups brand. Collaborated with customer teams to gain retailer acceptance and distribution of new portfolio.

• Led the product innovation for Pull-Ups Plus resulting in a $1.5MM annual savings.

• Launched “Big Kids Are Awesome” commercial program and generated a +20% sales lift.

• Operationalized the redesigned Pull-Ups website, Pull-Ups App, and 2016 commercial program, resulting in 15% lift in operational income. KIMBERLY-CLARK 2015 - 2015

Deployed social media engagement for Baby/Childcare brands in English, Spanish, and French. Analyzed data to identify product feedback and deployed social media insights with agencies and brand teams.

• Launched and grew social media community by 40% through editorial content strategy.

• Developed the approved engagement response strategy for the Huggies Wipes Crisis. BOOK WORLD 2010 - 2015

Spearheaded and implemented innovative marketing campaigns for 50 Midwest bookstores, leveraging social media, shopper marketing, and digital tactics to boost customer engagement and sales.

• Launched new toy line division that boosted Children’s Department sales by +50%.

• Introduced new loyalty program that grew sales and customer retention by +30%. S TATEGIC COMMERCIAL STRATEGY MANAGEMENT

Visionary leader who empowers and inspires team members to bring their passion to work every day. Catalyst for new ways of working that streamlines complex situations resulting in simpler, leaner, faster ways of working through profitable disruptive marketing campaigns. MARKETING PARTNERSHIPS MANAGER – CORPORATE ALLIANCES Michael Mendez

PROFILE

PROFESSIONAL EXPERIENCE

LEADERSHIP

SR. ASSCOCIATE BRAND MANAGER – PULL-UPS

920-***-****

ad41wt@r.postjobfree.com

Santa Ana, CA 92707

Linkedin.com/in/MichaelMen

dez

SR. ASSOCIATE BRAND MANAGER – DISNEY

BBA & BA INTERNATIONAL

BUSINESS & SPANSIH

St. Norbert College

2006 – 2010

MBA MARKETING

University of Wisconsin, Oshkosh

2012 - 2014

EDUCATION

TRANSFERABLE SKILLS

Trailblazer

Mentor & Coach

BERG Leader

Influential Storyteller

Collaborator Breaking Silos

Empathetic Collaborator

Analytical and Strategic

TRILINGUAL COMMUNITY MANAGER

SENIOR MARKETING STRATEGY MANAGER – DISNEYLAND® RESORT STRENGTHS

SENIOR MARKETING MANAGER

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