PROFESSIONAL SUMMARY

WORK HISTORY

NICHOLAS LAIRD

DALLAS, TX 75201

214-***-**** ad41vt@r.postjobfree.com

Successful multimedia professional with over 12 years experience as a photographer, videographer, photo retouching, & graphic artist. Raised companies conversion rates & ROAS by as much as 25%. Capturing and retouching deliverables on & off figure, commercial, fashion and various content. Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success. Seasoned professional at using camera lenses, controls and composition to capture stunning results. Consistently enhancing creative insight through projects and professional workshops. Precise photo editing and manipulating photos to gain high quality images. Proficient in Adobe Creative Suite paired with strong understanding of photographic techniques and photo / video editing processes. Creative individual with excellent eye for detail and exceptional time management skills.

FREELANCE

Photographer / Photo Retoucher / Graphic Artist August 2007 - Current Photography, Project Management, Graphic Design, Product Design, Packaging, Branding, Video, Post Production, Retouching, Logo Creation, Business Cards, Website Design, Packaging, Print/Digital, Billboards, Marketing, Customer acquisition, Social Media, Director, Event planning Used InDesign, Adobe Illustrator and Photoshop to create design ideas. Managed multiple simultaneous projects, prioritizing tasks to meet tight deadlines while maintaining high level of quality control.

Collaborated with clients to understand their vision, ensuring final product met or exceeded expectations.

Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.

Learned and adapted quickly to new technology and software applications. Proven ability to develop and implement creative solutions to complex problems. APPLE

Photo Retoucher Austin, TX May 2023 - August 2023 Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of 100s photos.

Achieved realistic skin retouching while preserving natural textures through use of frequency separation techniques.

Optimized images for various platforms, including web, social media, and print materials to enhance visibility and engagement.

Maximized impact of advertising campaigns with eye-catching imagery featuring expertly edited models and products.

VASO

Photographer Dallas October 2022 - April 2023

Captured and retouched various products and content for wide variety of companies Maintain production of high volume of images at high standard of quality Experience using Macbook pro with display and Canon systems DSLRs. Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.

Selected and set up appropriate props, backdrops, and lighting. Maintained client's brand within photography market through consistent style and quality workmanship.

Various Capture applications like helicon focus stacking, Capture one, and others... APPLE

Photo Retoucher Austin June 2022 - October 2022 Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of 100s photos.

Achieved realistic skin retouching while preserving natural textures through use of frequency separation techniques.

Optimized images for various platforms, including web, social media, and print materials to enhance visibility and engagement.

Maximized impact of advertising campaigns with eye-catching imagery featuring expertly edited models and products.

SHOPBOP

Photo Retoucher Madison April 2022 - June 2022 Retouched ecommerce images on figure

Retouch and color correct product imagery for web use Retrieve and deliver digital assets using internal systems Maintain production of high volume of images at high standard of quality Experience using Wacom tablet on Mac operating system.

AMERICAN ACHIEVEMENT CORPORATION

Photographer Dallas September 2017 - August 2019 Company saw immediate increase in conversions which lead to more sales by as much as 20% Turnkey ads were frequently chosen in A/B testing

WEBSITES, PORTFOLIOS, PROFILES

SKILLS

FREELANCE CLIENTS

Job function: Photography, Retouching, Studio / Location, Modeling, Styling, Project Management, Purchasing, Training interns

GP CONSTRUCTION GROUP

Graphic Designer Grapevine January 2016 - January 2017 Was able to mitigate company's unresolved issues and raise company's rating across several social platforms

Graphic Design, IT Support, Company Admin, Website Design, Logo Creation, Internal Documents, Social Media, Cards, Folders, and other printed media as well as apparel Sister Company's marketing needs

DGSE & COMPANIES, INC.

Photographer Dallas January 2014 - January 2016 Was responsible for several touch points of company's marketing needs operating in multiple states including: Photography, Video, TV Commercials, Photographer Ads, Email Design, Website Design, Retouching, Styling, Lighting, Logo Creation, Graphic Design nicholaslaird.com

linkedin.com/in/nico83

Photography and Videography Photo Retouching and Post Production Adobe Photoshop Adobe After Effects

Helicon Software Excel spreadsheets

Trello, Asana, Base camp Capture One

Final Cut Pro DAM file management

Apple, Shop Bop, Rad Law Firm, Bini Chic Collections, Gia Rodriguez, Elemetal Corporate, DFW Audi, Injury Relief Group, Channel 8 CBS,F/D LUXE, D Magazine, One Photo Zone, Dr Gold, Dallas Morning News, Latinos Leaders of America, Bowie Model Management, Paper City Magazine, Jumbo Shots, Favor Business Consulting, Hernandez Law, Trousseau of Dallas, Express Legal Support, Raw Cuts Salon, Veterans United, Mesa Six, Sassy Lassi, Tuffronts, RX Teas, AT&T, Claires

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