BOBBI HOWARD

I believe collaboration is key, staying curious, and digging for a deep understanding of customer needs drives success. As a servant leader, it’s my passion to help others understand the importance of their work (why), to guide them on milestone alignment (what), and activi- ties/processes (how) needed for success.

Watch this quick 1 minute video

to see a compilation about me

and how I can add to your team!

EDUCATION AND CERTIFICATIONS

University of Texas, McCombs School of Business, Austin, TX Graduate Program: Data Science & Business Analytics, 2021 University of Texas, McCombs School of Business, Austin, TX Bachelor of Business Administration, 2008.

Major: Marketing Minor: Information Systems

Relevant Certifications: Six Sigma-Green Belt (Villanova University), Google Analytics 4

PROFESSIONAL EXPERIENCE

Teleflex Medical Morrisville, NC 2021-Feb 2024

Surgical Marketing Manager

• Led goal and objective setting with business unit senior leadership team, working closely with my boss, the VP of Marketing, and the Surgical prod- uct managers while directly managing two marketing analysts.

• Owned Surgical web pages (Weck360.com, myteleflex.com while annual- ly launching 150+ new digital tools & campaigns, print media, and in- person marketing events with KPI reports for success.

• Dashboard and Analysis of Goals and Results focused on segmentation per persona, execution with a mix of content marketing and account- based marketing tools. Digital, in-person (tradeshows, panels), and print media were all created, launched, and managed.

• Project creation included project goals, ROI, KPI, and Metric dashboard agreement along with timeline, budget, and release plans with each of the 9 Product/Portfolio Managers.

• Implemented New Project Tracker & Results Dashboards that reduced administrative time for product managers, vendors, approvers, and leader- ship by 42%.

• Highly experienced in successfully navigating regulated approvals. In 2023, I routed 174 projects that were successfully approved through legal, regulatory, clinical, and marketing leadership. Approved project workload increased since 2020 on average by 4%, and with my process oversight the approval time decreased year over year.

• Myteleflex.com Surgical Project & Data Lead – over 18 months I led a cross-functional team comprising 22 people to host 2 market research sessions, UX design, develop new search page logic and product landing page. I launched over 9,000 Surgical products including product beauty shots, keyword & account filters, IFU’s, brochures, videos, and promotion- al coupons. I managed ongoing promotions, changes, and interactions. CONTACT

(210) 452 - 1386

ad4023@r.postjobfree.com

linkedin.com/in/bobbihoward

102 Ranchero Court

Cary, NC 27513

SKILLS

Analytics/Tech:

Adobe Creative Suite, Google Analyt-

ics 4, Canva, Eloqua, SAP BI/BW,

Data Analysis and Reporting,

Demand Solutions, IBM SPSS, IBX,

Microsoft Office, Power BI, Python,

SQL, Salesforce, Tableau, Visual

Basic

General Business:

Budgeting, Coaching/Mentorship,

Goal Setting, Financial Analysis,

Group and Exec Presentation, NPV

analysis, Project/Program Manage-

ment, Segmentation, SWOT

Operations/Process:

Campaign Performance Dashboard,

Projects Tracking, Margin/Price Anal-

ysis, Forecasting, Global Project

Management, House of Quality, Op-

erations Analysis, Product Category

Management, Root Cause Analysis,

SIPOC, Vendor Negotiation, VOC

Collection

PROFESSIONAL EXPERIENCE (Continued)

Operations Lead 2012– 2021

Teleflex Medical—Anesthesia, Emergency Medicine, Urology, ASK, Respiratory

• Successfully revamped S&OP process, assisting product managers with an- nual strategic planning and customer segmentation analysis. We moved from a 0-3 month planning cycle to a 24 month strategic planning cycle while improving forecast accuracy and reducing demand-related backorders.

• Exceeded annual forecast accuracy goal with a success range between 102%-107% vs. plan every year while fulfilling the same amount of work previously held by three people.

• NA Project lead for the 9-month Product Consolidation project. We consoli- dated 1,100+ regional items into 300+ global items with zero inventory errors & worked seamlessly with almost every department across Teleflex except for the lab & biocomp teams.

• Distribution Center Launch Lead – my project team merged three regional warehouses to one. My data process improvements resulted in $0 backorders while consolidating workload of two demand planners and opti- mizing project analysis time from 18 hours to only 3 hours weekly. Labatt, San Antonio, TX 2008-2012

13th largest food distributor in the United States Marketing Manager & Product Manager 2009-2012

• Excelled as a Marketing Manager, leading two analysts to execute product launches, promotions, and sales strategy; performance rewarded by attend- ing the Annual Trip in 2012.

• As UniPro Product Manager, I increased Labatt’s top rebate source by 1.3%, netting ~$3MM increased rebate revenue annually; this was achieved through my direct negotiation of promotions and vendor rebate contracts with the largest food and CPG companies in North America.

• As Product Manager, responsible for 4 product categories with 127 vendors totaling $138M annual COGS

• Led 11 successful new product launches, with emphasis on quality improvement and cost competitiveness (value per: $300K—$5M) Purchasing Agent 2008-2009

• Purchased $3.5M annually from 112 unique vendors into 5 regional warehouses while maintaining a 99%+ order service rate PROFESSIONAL INTERNSHIPS / MENTORED STUDIES

National Instruments, Database Marketing, Austin, TX 2008 Ford Motor Company, Global Operations, Livonia, MI 2007 Wood, Johnson, and Heath, Tax Accounting & Audit, Austin, TX 2006 Childress Realty, Office Assistant, Ozona, TX 2002-2004 BOBBI HOWARD - About Me

Away from work, I love spending time with my husband, Christopher (also a Longhorn), and our ball-of-energy daughter, Quinn (8 years old). I enjoy daily walks around Bond Lake Park with our dog Harry Potter, gardening, kayaking, biking, board games, discovering new recipes, home improvement projects, and reading. Our family goal is to visit all the National Parks over the next decade.

CONTACT

(210) 452 - 1386

ad4023@r.postjobfree.com

linkedin.com/in/bobbihoward

102 Ranchero Court

Cary, NC 27513

OTHER HIGHLIGHTS

Teleflex:

-2012 – IMPACT Award – North Ameri-

can Distribution Center Launch – De-

mand Data Lead

2014 – IMPACT Award – Rusch Airway

Mask Global Launch – Forecast Lead

2016 – IMPACT Award – Laryngeal

Mask Global Launch – Forecast Lead

2018 – IMPACT Award – Global Prod-

uct Consolidation – Project Lead

2019 – Customer Experience Leader-

ship Award – CX Champion Trainer

-Oxygen Employee Resource Group

President (‘19-’20)

2021 – IMPACT Award – New Laryngo-

scope Blade Launch – Team Lead

2022 – IMPACT Award – MyTeleflex

Surgical Website Launch

2023 – Annual Core Values Award

UT Austin:

Senate of College Councils

-President’s Advisory Council

-Vice-Chair Academic Integrity

-Voted “Outstanding Senate

Representative 2006-2007”

Undergraduate Business Council

-Officer, Community Service Chair

-Voted “Miss UBC” and “Most

Helpful” (’07-’08)

Ozona High School

-Salutatorian

-NHS, Student Council President

-Team Tennis State 2nd Place

Contact this candidate