Chief Marketing Officer / VP Brand Marketing
Resume:
Details
Address
Portland, OR 97229
USA
Phone
ad3q9a@r.postjobfree.com
Jack Gold
Overview
An experienced global marketing leader with an international background in multiple Brand roles at Nike, Saatchi & Saatchi and most recently, since 2019 I have been Chief Marketing Officer of two Biotechs - taking Zymergen from startup to a $580mm IPO and Absci, a 200-person public Generative AI drug creation company, that needed to completely reposition itself.
Comfortable working across B2B and B2C, I enjoy creating diverse teams and delivering unique, brand marketing solutions that drive growth, build communities and make consumers feel something for the brand. I’m curious, interested and passionate about finding unique, insightful solutions to connect brands to their consumers. Globally and culturally aware, having lived and worked across multiple regions and teams in US, Europe, Asia and South America.
Key Strengths
Integrating diverse internal and external teams on a unified vision from strategy to execution, an insights-driven and consumer-led approach to problem-solving and an infectious energy for the “team” to deliver on a bar that’s always higher than the last. Career Highlights
Absci - Chief Marketing Officer
2022 – Present Vancouver, WA
• Member of the Executive Leadership team responsible for building the brand and marketing function for a 200-person public company on a mission to create better biologics faster than expensive, time-consuming traditional methods, through a unique platform harnessing generative AI and wet lab technology.
• Working alongside the Business Development and Drug Creation teams to develop a fully integrated B2B strategy directed at the Pharma, Biotech and AI industries.
• Brand KPIs in 2023 include:196 earned media articles (18 Top Tier), grew web traffic by 157%, grew followers to our Social channels by +59% and created the company’s first brand film viewed 3.9mm times. Results helped garner new Partnerships with AstraZeneca, Almirall, Precision Life, Bill and Melinda Gates Foundation, The University of Oxford, amongst others. Zymergen – Chief Marketing Officer
2019 – 2022 Emeryville, CA
• Member of the Executive Leadership team responsible for building the brand and marketing team in readiness for our $580mm IPO in 2021 at a $4bn valuation.
• Developed a new messaging architecture and “always-on” content engine that allowed us to tell a very complex story to Partners, Investors and Talent within the burgeoning Biotech industry.
Nike – Senior Marketing Director
2012 – 2018 WHQ
Global Football, Men’s/Women’s Training, US Field Sports (American Football, Baseball, Lacrosse) and Dicks Sporting Goods
• Led the 2014 World Cup Global Marketing campaigns for all innovation launches: Hypervenom, Magista and Mercurial footwear silos, Brazil and France Apparel as well as the new Ordem Ball. Leading a global brand team of 60+ in multiple geographies and a marketing budget of $40m Nike took back #1 share globally in footwear.
• Nike had fallen to #2 in Base layer training apparel in North America. Led the 20-person integrated marketing team and agencies to create a digitally led, experiential $15m campaign that also included brand communications and a physical experience on Chicago River (in December) called “Get Out Here”. In Holiday 2015 Nike took back #1 market share in Base layer Apparel.
• Led a transformational vision and strategy for Dicks Sporting Goods through digital and physical experiences for the 2018 launch of “React” footwear in Running and the “Play Like You Own It” Back to School Campaign. React became the #1 selling shoe for the duration of the campaign and “Play Like You Own It” has broken all historical engagement records.
• Led the internal pitch team to re-sign Odell Beckham Jr on a multi-year sponsorship in 2017. Nike – Global Football Retail Marketing Director
2011 – 2012 WHQ
• Led a new strategic vision and execution for the transformation of global football retail marketing for the 2012 Euro Championships and 2014 World Cup. This included elevation of physical retail experiences (Niketown London, NYC, Champs Elysees, etc) and the launch of online retail platforms with both Nike-owned and wholesale partners.
• Led a retail brand team of 30 across 6 key geographies. Nike – European Retail Marketing Director
2009 - 2011 EHQ
• Reshaped the Nike Global Football Retail strategy across 3,000 doors for the 2010 World Cup. Led a retail marketing team of 15 at EHQ and in key global markets.
• Opened the first 3 Footlocker House of Hoops Retail Stores in London, Paris, Barcelona and led the $15m marketing for the remainder of the 500+ Footlocker doors in Europe. Nike – Americas Brand Communications Director
2004 – 2008 WHQ
• Led the regional marketing teams in 9 countries to 3 successive Run Americas 10K runs which made Nike the #1 running brand in the whole of Latin America.
• Led the Brand and Communications integrated $6m marketing plan for Nike's first ever Women’s Training Campaign for Latin America, “Body By Dance”. Saw significant growth in both brand engagement and sales.
Nike – UK Brand Communications Director
1999 – 2004 London
• Conceived the original idea and led the integrated marketing communications for Run London
(and a few years later took the concept to 9 cities in Latin America) to inspire hundreds of thousands of young adults who didn’t consider themselves a runner to complete a 10K. Sell- through and brand engagement in London led Nike to become the #1 running brand.
• Led the early adoption of a progressive digital strategy to create a number of digital firsts with AKQA to create Park Football and Run London consumer-generated experiences.
• Partnered with the Manchester United marketing team to create the first-of-its-kind sponsorship and communications plan.
• Partnered with Haymarket Publishing to create the UK’s largest Global football magazine
“Goodbye Hoof, Hello Nutmeg”.
Nike – European Advertising Manager
1997 - 1999 EHQ
• Managed the 1998 World Cup brand communications that led to Nike becoming the #1 Global football brand in the world for the first time.
Team One Advertising – Account Director
1991 - 1997 Los Angeles
• Part of the new business team that brought in clients such as Yonex International, Lion Nathan Breweries, Beech Aircraft, Thermador.
• Led the Yonex account and helped grow the NA business with unique marketing campaigns featuring athletes such as Phil Mickelson, Monica Seles, Martina Navratilova. Saatchi & Saatchi – Account Executive
1988 - 1991 London
• Learnt the true meaning of “big ideas” and a high bar that has remained with me to this day.
• Part of the account team for clients such as: Procter and Gamble, Times Newspapers, NSPCC, Motor Neurone Disease Association.
Education
Watford College
London, UK
Advertising
Sadly closed its doors in 2021- https://www.thedrum.com/news/2021/09/15/watford-ad-school-luminaries- pay-tribute-after-boss-announces-closure
Bancroft’s School
London, UK
A Levels in English, History and Classical Civilization Interests
Lived and worked in London, Los Angeles, Amsterdam and Portland. Lacrosse and soccer 3rd-8th grade coach, cook, sushi-lover, golfer and aspiring wine collector. Member of the Oregon Venture Fund and Volunteer at the Oregon Food Bank
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