Martha A. Kehoe ad3ltq@r.postjobfree.com

Atlanta, GA *0309 • 404-***-****

Event Management Director

Methodical and diligent event and marketing executive possessing extensive expertise in vendor and venue contract negotiations, marketing strategies implementation, and business development and planning. Proven success in planning and executing executive events and global meetings, while providing top-notch services and fulfilling requirements within defined deadlines. Stellar track record of implementing external and internal marketing plans to elevate events team, resulting in increased revenues. Adept at supervising and liaising with cross functional teams to deliver best in-class client services and achieve high customer satisfaction. Skilled in conducting multimillion-dollar annual executive meetings, while ensuring compliance with standards and regulations. Expert in content alignment process development, execution of hosted and sponsored events, and program strategy management and direction. Possess excellent communication, leadership, interpersonal, negotiation, problem-solving, team working, and analytical skills. Technically proficient in marketing tools, MS Office Suite, and Cvent. Areas of Expertise

• Operations Management

• Events Planning

• Contractual Negotiations

• Brand Development

• Budget Management

• Feedback & Results Analysis

• Material Production & Controls

• Vendor Negotiations

• Process Improvement

• Marketing Strategies

• Revenue Generation

• Team Leadership & Training

Career Experience

Senior Event and Meeting Director, Cox Enterprises, INC., Atlanta, GA 2005 – 2023 Scheduled global meetings, executed events, and devised incentive plans ranging from 10 to 1000 attendees to streamline processes. Ensured standards compliance and 30% under budget delivery, while planning and executing smaller board meetings up to multimillion-dollar annual executive meeting. Obtained and consulted high-profile speakers, including Condaleeza Rice, Colin Powell, Tom Brokaw and high-profile talent such as Luke Bryan, Train, Hall and Oates, and Pat Benatar. Fulfilled deadline, reduced cost, and minimized time expense through development of operating plans with full team outlining vendor accountabilities, deliverables and timelines. Oversaw all aspects of event registration, including building registration website, content, logistic information, and full Event APP development, while maintaining current manifests, including housing, travel allowance for accurate reporting, and

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detailed manifests. Served as professional and collaborated with Executive host/meeting shareholder on multiple communication between all vendors to deliver full ROI under budget. Fostered long lasting professional relationships with vendors to negotiate and leverage mutually beneficial pricing strategy. Provided strategic ideas and recommendations for target client goals by fully understanding end all goal of client / attendee event experience.

● Managed average annual spend over $5M across six divisions having 85K employees worldwide.

● Spearheaded over $3M budget for Cox Communications Executive Forum to review 300+ vendors and 1.5M in sponsorship funds.

● Obtained and negotiated meeting sponsorships, while offering first-class talent/speakers/entertainment, resulting in 75% savings.

● Enhanced industry knowledge and minimized spend turned into average savings of $437K, while negotiated multiple vendor contracts with airlines, rental car agencies, hoteliers.

● Promoted events team to 8500K employees by designing and deploying internal and external marketing plan. Senior Meeting Planner, Cox Enterprises, INC., Atlanta, GA 2003 – 2005 Supervised content alignment process and execution of hosted and sponsored events, including high level production events, trade shows, and full incentive programs to introduce new stream of revenues and enhance skillset. Led on-site and wide range of organic events for multiple divisions by delivering high quality results and fulfilling requirements.

● Ensured continuous improvements to the attendee experience through program strategy management.

● Implemented marketing strategy and increased demand through strong knowledge of marketing tools and skills.

Additional Experience as Senior Meeting Planner at BCD (World Travel Meetings & Events) Education

Bachelor of Arts (BA in Communications)

Mercer University, Macon, GA

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