PETER PAUL SCOTT

Marketing & Public Relations SME

Fashion Entertainment Sports

Global Marketing Brand Development Large-Scale Promotional Event Execution Strategic Planning Internet Marketing Social Media & E-Commerce Website Development Budget Management

Summary:

Accomplished and well-connected Marketing & Public Relations Executive with over 20+ years of distinguished experience in the Fashion, Sports, and Entertainment industries. Recognized as a Subject Matter Expert in these fields, with expertise in global marketing, world-class brand development, and strategic planning. A dynamic leader with exceptional communication and presentation skills, proven to drive integrated marketing campaigns that significantly enhance brand awareness and generate multi-million-dollar corporate revenue. Professional Experience:

[2023] - Present SISKIND GROUP

Marketing & Brand Development for Rainforest Outdoor Clothing, Tommy Bahama, and Jonathan Aldler Home Brands

● Responsible for marketing and brand development of Rainforest Outdoor Clothing and in-house Home Collection Brands, including Tommy Bahama and Jonathan Adler Home Dining Collection.

● Develop seasonal lifestyle brand marketing campaigns and e-commerce/creative marketing assets utilized for social media platforms, targeting national retailers and consumers. 2022 - 2023 PRO STANDARD LUXURY ATHLETIC CLOTHING BRAND Senior Director of Marketing / Lifestyle Brand Creative

● Developed seasonal lifestyle brand advertisement marketing campaigns and e-commerce/creative marketing assets utilized for social media platforms, targeting national retailers and consumers.

● Created and managed celebrity ambassador partnerships 2020-2022 THE BAPTIST CLOTHING BRAND

National Sports Clothing Brand Launch in Partnership with NBA Superstar John Collins

● Conceptualized, managed product development, and launched The Baptist Clothing brand nationally in partnership with NBA superstar John Collins.

● Retail partners included Foot Locker, CHAMPS, WISH ATL, and State Farm Arena.

● Developed seasonal lifestyle brand advertisement marketing campaigns and e-commerce/creative marketing assets utilized for social media platforms, targeting national retailers and consumers. 2016-2018 LA LA ANTHONY COLLECTION

Conceptualized, Developed and Launched Celebrity Clothing Brand with La La Anthony and Ranbeeri Denim production company

Retail partners included; Lord & Taylor, Bloomingdales, Saks Off 5th, Foot Locker, and Ashley Stewart. 2017-2020 BLACK PYRAMID Clothing Brand / Maxima Apparel Marketing Senior Creative Director

● Managed a team of 5 within the Maxima marketing department, including lifestyle photographers, graphic designers, and social media manager.

● Managed BP Ecommerce clothing platform with an average of 10k in sales revenue per day

● Managed BP’s social media platform, product seeding program and served as the direct liaison to Chris Brown.

● Grew BP Social media platforms to 1 Million + within 6 m onths time 1998 - 2006 TOMMY HILFIGER

Senior Director Marketing & Entertainment/Community Affairs

● Created and executed innovative marketing strategies and brand development campaigns that generated millions of dollars in sales.

● Successfully placed Tommy Jeans brand in 100+ federated and specialty stores across the U.S. and executed multiple celebrity-driven brand marketing programs optimizing a $500,000 budget. Programs created $68 Million in U.S. pre-sales, and a total of $100 Million+ in first- year revenue.

● Initiated multi-million dollar TRUE STAR fragrance partnership between TOMMY HILFIGER and BEYONCE.

● Directed the execution of five large-scale in-store promotional events per month featuring celebrity entertainers for live television, magazine, online and editorial photo shoots; events consistently generated 100% same-day sales increases, and produced double-digit sell- throughs for up to two months post-event.

● Over eight-year tenure, developed and implemented 32 global marketing strategies to enhance brand awareness, coordinating retail launch events across eighteen U.S. and international flagship stores.

● Developed and coordinated styles and logistics for all print ad campaigns, seasonal presentations and fashion shows during Fashion Week, overseeing music production and celebrity talent booking.

● Orchestrated TOMMY HILFIGER CORPORATE FOUNDATION grant programs and health & education initiatives, delivering multi-million dollar funding and material goods to multiple New York City community beneficiaries.

● Supervised, trained and mentored 10-25 member marketing and freelance coordinator staffing. 2006 - PRESENT FRUTAOU HOLDINGS INC.

President, CEO, Marketing Consultant

Established, owns and operates full-service creative marketing and brand development consultancy programing, providing a variety of marketing-focused events and integrated promotional campaigns for world- class brands including MARITHE FRANCOIS GIRBAUD, BUFFALO JEANS, COCA-COLA, SPRITE, MONSTER PRODUCTS, KMART, ROCAWEAR and MEMBERS ONLY

● Established and currently co-own and assists operating a full-service creative marketing and brand development consultancy agency .

● Successfully consulted Coca-Cola-Sprite on creative direction for the global integrated advertising campaign "The Spark," featuring recording artist DRAKE.

● Conceptualizes, develops and delivers brand-customized marketing solutions incorporating television and celebrity product placement, fashion and trade show events, magazine editorial, look book photo shoots, premium product design, social networking media and e- commerce website development. Develops and oversees budgets ranging from $100,000 to $3 Million. Education:

Bachelor of Liberal Arts, Mass Communication, Morgan State University Baltimore, MD Skills:

● Global Sales Marketing

● Brand Development

● Strategic Planning

● Internet Marketing

● E-commerce & Social Media

● Budget Management

References: Available upon request.

Peter Paul Scott

2439 Frederick Court

Bellmore NY

ad39o0@r.postjobfree.com

917-***-****