John Williams II Modesto, CA

j.williams.infosec

@gmail.com

415-***-****

linkedin.com/in/jo

hnpaulwilliamsii

Digital marketing expert with 7+ years of experience driving growth through data-driven campaigns. Skilled in leveraging analytics to optimize conversion funnels and increase ROI. Strong track record of improving brand awareness and generating leads through social media, SEO, email marketing, and events. Seeking to leverage broad digital marketing expertise to advance brand strategy as a digital marketer. Experience

Chief Marketing Officer, January 2023 - May 2023

Peoples Remedy, Modesto, CA

● Orchestrated digital marketing campaigns, improving brand visibility by 25% and lead generation by 30%.

● Launched brand on social media, garnering over 10k impressions in under 2 months through engaging content strategy.

● Developed a new company website on WordPress, enhancing user experience and conversions by 10%.

IT Manager, August 2019 - December 2022

Peoples Remedy, Modesto, CA

● Grew customer engagement by 15% YoY through data-driven digital marketing campaigns.

● Increased event attendance by 30% by optimizing event funnel from promotion to website management.

● Improved lead generation by 20% through targeted email nurturing campaigns.

● Cultivated strategic partnerships with businesses to develop compliant payment options, enabling California’s 1st retail with seamless acceptance of cryptocurrency.

● Executed event campaigns attracting 50+ attendees via comprehensive event funnel encompassing website, email, and in-store marketing. Social Media Manager, August 2017 - March 2019

Hip Hop For Change, Oakland, CA

● Expanded social media following by 40% through creative content and community engagement.

● Supported sales team by implementing social media campaigns driving 10% increase in lead conversion.

Skills

Digital Strategy

CMS Platforms

SEO Optimization

Campaign

Optimization

Graphic Design

ChatGPT Prompting

Email Marketing

Hubspot CRM

Analytics

Social Media

Marketing

Adobe Creative Suite

Education

Inbound

Marketing

Certificate, Dec.

2023

Google IT Support

Professional

Certificate, Oct.

2020

CIS Network

Security

Certificate, Dec.

2013

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