Eduardo Martinez Garcia

Summary

Eduardo has successfully directed, integrated, and managed international and multi-cultural IT teams for transformation and innovation business processes, IT projects and rollout programs in more than 23 countries. He has done this in Mexico, the US, Australia, New Zealand, and Europe (based on Spain and Switzerland). With his hands-on management style, he has led by example with strength and perseverance with the distinct goal of positioning his ideas to achieve companies or customers business maximum efficiency, productivity, innovation, and profitability.

Eduardo has tackled complex issues with ingenuity, passion, and persistence. As data driven person, Eduardo likes to solve problems and have a bias towards action and getting things done based on data analysis. Core Competencies

IT Budgeting and P&L Management Enterprise Technology Strategy Vendor Management Leadership & Team Building Organizational Transformation Data Driven Programs with AI Business Intelligence SAP/HANA Enterprise Solutions-RISE Trusted Advisor Evangelizing Product Vision Cloud Architecture Systems and Cloud Integration/Adoption Product Management Business Analysis Currently Eduardo has been advising customers in reimagine the business and identifying use cases that build value through improved productivity, growth, adopting Artificial Intelligence programs, new applications, and methodologies implementing use cases with mathematical optimizations. Experience evaluating business risk landscape and establishing ongoing mitigation practices to address business strategies, data driven and innovation programs. Eduardo has been taking advantage of his business and IT experience and leadership, building bridges, to create and quickly build corporate innovative capabilities accelerating technical debt reduction, and dramatically automating and reducing manual effort in all business processes, areas and IT operations. Professional Experience

Crosslake Technologies – Senior Advisor

Aug 2022 – Jan 2024

Role: Senior Advisor and Technical Due Diligence Analyst, acting and performing solutions-driven global advisory, serving private equity investors and their portfolio companies, with a focus on technology due diligence, digital transformation strategy and technology value creation. With a broad range of industry expertise, functional and technical, providing executive leadership consulting across the private equity investment lifecycle. Empowering excellence and Value Creation models through Cutting-Edge Technology recommendations and best practices: Defining and creating the vision to establish a strategy for product management and business operating models and technology services-infrastructure that seamlessly integrates with client’s needs, for buying/selling investment strategies, enhanced operational efficiency, and ensured the highest standards on data driven with AI models, continuous operations, resiliency security and compliance. Leveraging the latest advancements in financial technology, AI and data analytics, and cybersecurity, aiming to position Venture Capital, Investors, Private Equities, and hedge fund/family office in several industries, adding value in complex markets with agility and precision. Hands-on experience focusing on understanding Investors and evaluating companies from a CTO ́s, CFO ́s, CISO, and CIOs ́ perspective; offering in financial firms responsible analysis and overseeing technology strategy, infrastructure, and innovation, on Cybersecurity, Cloud transformation, software and application developments across product strategies, Helped changemakers buyer/sales, to build and run technology that created value and growth. Performed technical due diligence analysis on behalf of private equity firms, VC, Investors and supports portfolio companies after an investment to enhance technology-related processes and accelerate customer growth.

• Identify investments that power growth and organizational value. As Senior Advisor, helped and empowered organizations to make the right investment decisions by providing a 360-degree assessment of the people, processes and technology that impacted the business. Equipped customer leaders, stakeholders and teams with the strategic and operational improvements needed to protect investments and create value.

• Delivered Value Creation. Reduce time-to-market and development costs, without sacrificing delivery. As Senior manager and advisor collaborated with customer teams to efficiently implement architectural

(business and IT) changes through high-ROI and TechDebt modernization techniques in less time.

• Communication and Stakeholder Management: You are responsible for communicating insights and recommendations to senior management and other stakeholders in a clear and concise manner. Effective communication is key to gaining buy-in for strategic initiatives and driving alignment across the organization.

• As Cybersecurity advisor and leader, helped customers to prevent, detect and mitigate threats before they happen. From uncovering cyber threats to strategizing response and recovery, with depth of cybersecurity support allowing customers to focus on what’s important.

• Analyze enterprise industry systems for risk and compliance at deal-speed. Armed with the experience and practice as advisor, used objective technology benchmarking to evaluate enterprise eco-systems, software, products and IT functionality. Delivered IT due diligences capabilities including:

• Investment Banks:

o Trading Platforms: CTOs play a crucial role in developing and maintaining high-frequency trading platforms, algorithmic trading systems, and market connectivity. o Risk Management Systems: Oversee technology solutions for managing financial risks, compliance, and regulatory reporting.

• Asset Management Firms:

o Portfolio Management Systems: as CTOs in asset management focus on technology platforms for managing investment portfolios, risk analysis, and performance tracking. o Robo-Advisory Platforms: Develop and enhance technology solutions for automated investment advisory services.

• End-to-End Industry Analytical Solutions:

o Responsible for developing end-to-end analytical solutions that provide actionable insights to stakeholders. This involved gathering requirements (internal data and external data sources (SAP, Oracle, Legacy, Nielsen, IRI, designing analytical frameworks, selecting appropriate tools and technologies, and implementing solutions that address specific business challenges or opportunities.

• Advanced Analytical Capabilities:

o Strategic Revenue Management domain, focused is on optimizing revenue and profitability through strategic pricing and promotional strategies (TPM, TFM revenue growth). o This involved setting pricing strategies that maximize revenue while considering factors such as price elasticity, competitive pricing, and product lifecycle stage. o

• Hedge Funds:

o Algorithmic Trading: as CTOs in hedge funds often lead the development of proprietary algorithmic trading strategies and systems.

o Data Analytics: Implement advanced data analytics solutions for market research, pattern recognition, and decision support.

• Private Equity Firms:

o Deal Sourcing and Analysis: Oversee as interim CTO, technology solutions for deal origination, due diligence, and financial modeling. o Portfolio Management Systems: Implement systems to manage and optimize the performance of a private equity firm's portfolio.

• Insurance Companies:

o Underwriting Systems: Develop and maintain technology platforms for risk assessment, underwriting, and policy management.

o Claims Processing Systems: Oversee technology solutions for efficient and accurate claims processing.

• Financial Technology (FinTech) Companies:

o Payment Technology: as CTOs in payment technology firms work on solutions for online payments, digital wallets, and blockchain-based transactions. o Lending Platforms: Develop technology for online lending platforms and credit scoring systems.

• Regulatory Technology (RegTech) Companies:

o Compliance Solutions: as CTO in RegTech firms focus on technology solutions to assist financial institutions in meeting regulatory compliance requirements. o Risk Assessment Platforms: Develop tools for risk monitoring, fraud detection, and anti- money laundering (AML) compliance.

• Cryptocurrency and Blockchain Companies:

o Blockchain Development: Oversee the development of blockchain-based solutions for cryptocurrency transactions, smart contracts, and decentralized finance (DeFi). o Security Solutions: Implement robust security measures for cryptocurrency exchanges and wallet services.

• Product Strategy Development:

o Experience advising and providing deeply understand of the market landscape in which the FMCG, Retail, CPG&B, IT Service Providers, Manufacturing and Banking and Finance operates.

o Included identifying market dynamics and trends, product strategies development, consumer analysis and preferences, competitive landscape, and regulatory factors that might impact the business.

o Analysis of market data, collaborating with cross-functional teams including marketing, sales, finance, operations, customer support, and supply chain to develop comprehensive product strategies. These strategies encompass product positioning, pricing, distribution channels, promotional activities, innovation initiatives, end of product life cycle and decommission.

KIO Networks Mexico and Central America – Cloud Managed Services and Product Manager. Mar 2014 – Ago 2022

Role: Public, Private, and Hybrid Cloud Product manager, sales/pre-sales subdirector; Business Advisor, and Product Analyst. Product and business solutions life cycle solutions manager in SAP/HANA, AI/Data Driven, Oracle; focusing on evangelization to CTO ́s, CFO ́s, CISO, and CIO ́s and Cloud enablement, migration, and adoption models for customers and partners.

• Strategic Planning:

o IT Strategy and Product Development: Develop and align IT and Data Centers strategies with overall business objectives to ensure technology initiatives support organizational goals. o Innovation: Identify and evaluate emerging technologies to drive innovation and maintain a competitive edge.

• Leadership and Management:

o Team Leadership: Build and lead a high-performing IT team, fostering a culture of collaboration, innovation, and continuous improvement.

o Vendor Management: Oversee relationships with IT vendors, negotiating contracts, and ensuring the delivery of quality products and services.

• IT Governance and Compliance:

o Policy Development: Establish and enforce IT policies, procedures, and standards to ensure compliance with regulatory requirements and industry best practices. o Risk Management: Identify and mitigate IT-related risks, including cybersecurity threats, data breaches, and system vulnerabilities.

• Budgeting and Resource Allocation:

o Budget Management: Develop and manage the IT budget, allocating resources effectively to support strategic initiatives while ensuring cost-effectiveness. o Resource Planning: Ensure adequate staffing and skillsets within the IT department to meet organizational needs.

• Infrastructure and Operations:

o Infrastructure Planning: Oversee the design, implementation, and maintenance of IT infrastructure, including networks, servers, and hardware. o Operational Efficiency: Optimize IT operations for efficiency, reliability, and scalability, ensuring minimal downtime and maximum performance.

• Project Management:

o Project Prioritization: Prioritize and oversee the execution of IT projects, ensuring alignment with organizational priorities and timelines.

o Quality Assurance: Implement project management best practices to deliver projects on time, within scope, and meeting quality standards.

• Cybersecurity and Data Protection:

o Security Strategy: Develop and implement a comprehensive cybersecurity strategy to protect the organization's information assets, with governance and methodologies to maintain resilience and continuous operations.

o Incident Response: Establish and lead incident response plans to address and mitigate cybersecurity incidents with operations and customer management teams.

• Business Continuity and Disaster Recovery:

o Planning: Develop and maintain business continuity and disaster recovery plans to ensure the organization's ability to recover from disruptions. o Testing: Regularly test and update plans to validate their effectiveness.

• Stakeholder Communication:

o Communication with Leadership: Communicate IT strategies, initiatives, and challenges to the executive leadership team and other relevant stakeholders. o User Training and Support: Ensure effective communication and training for end-users to promote IT literacy and support.

• Data Management and Analytics:

o Data Governance Strategies: Establish and enforce data governance policies to ensure the integrity, security, and compliance of organizational data. o AI and Advanced Analytics: Leverage AI uses cases with technologies and Data Driven programs, define and integrate products for data analytics for insights that can inform business decisions and improve overall performance.

• Digital Transformation:

o Technology Adoption: Lead efforts to design, create and promote with customers the embrace of digital transformation by adopting new technologies and methodologies to enhance business processes.

o Innovation Culture: Foster a culture of innovation and continuous improvement within the IT department and across the organization.

Deloitte Consulting México – SAP Consulting Practice Partner Mar 2013 – Mar 2014

Role: Directed and lead SAP consultants, developing business programs, and SAP IT practice, architectures/software solutions in/or around Enterprise companies. Business Analytics Solutions, including Data models. SME on business process analysis and transformation. Grupo CARSO (America Movil - Latin America and US) - Project Director Mar 2013 – Mar 2014

Role: Project Manager and leader of the PMO, core business process analyst and advisor, IT-oriented, defined the business model and product/solutions to be delivered in 7 countries. Coaching and accountability, multinational/cultural team integration. – SME for the Centre of Excellence and acted as CSO for the security program and strategy. Managed SAP solutions for the following industries: HCL Axon at New Zealand and Australia – Consulting SAP Practice Associate Mar 2011 – Feb 2013

Role: Manager and team leading the SAP Practice and designed and implemented a comprehensive set of services to support CEO with their digital transformation, core business process analysis. IT-oriented defined business and security solutions. Mentored and graded with 5 projects, which use SAP and HANA, focused on business problems using real transactional data from the ERP and other SAP business solutions for private and government programs. PepsiCo International (Based initially in Chicago then Spain) Center of Excellence Sr. Manager Feb 2006 – Feb 2011

Role: As PMO Director achieved the objective of implementing the international rollout and template designed based on PepsiCo and SAP best practices in 23 countries. Subject Matter Expert on core business process (sales, DSD, Trade Promotion Management), analyst, and responsible for coaching and accountability of a multinational/cultural team. Defined and leader for the PepsiCo Business Template with implementation and roll-out in more than 20 countries.

Fujitsu Consulting (Australia/New Zealand) April 2004 – July 2006 Role: SAP Practice Manager and Senior Project Manager Personal Education:

• Universidad Autonoma Metropolitana (Mexico City / Mathematics

• Universidad Nacional Autónoma de México (México City) / Actuarial Science Bachelor Personal Certifications:

• NIST – Professional Cyber Security and Cloud Compliance (2020)

• NIST – 800 US Government Security (2020)

• SOC I / II - SOC Compliance

• PCI – DSS - Security Standards

• CompTIA CySA+ - Cybersecurity Analyst

• AWS - Certified Architect (2019)

• AWS – Technical Associated (2018)

• GCP – Cloud Engineer (2020)

• PMI – Project Management Institute (2014)

• SAP Project Management Certification – Melbourne, Australia (2007) Languages:

• Spanish

• English

• Portuguese

Personal Mobile +52-722-******* / +52 55 5455 – 1550 Personal email - ad36je@r.postjobfree.com

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