Matthew Baglietto

West Islip, NY *****

ad350k@r.postjobfree.com

516-***-****

Qualifications Summary

Accomplished professional with a robust background in creating and leading the implementation of digital and e-commerce business plans. Excels in managing the full project lifecycle, from strategy and design to development, testing, and implementation. Possesses a unique ability to manage user experience and execute effective marketing campaigns, including SEO, email marketing, direct mail, display, and social media. A consistent and dedicated leader with excellent communication and presentation skills.

Professional Skills

● Project Management

● Process Improvement/Management

● Test Design/Specifications

● Analytics and Measurement

● Product Merchandising

● E-commerce Marketing

● Supplier Relationship Management

● Technology Integration

● Data Analysis

● Team Leadership

● Promotional Email Campaigns

● Social Media Management

Education / Certification

Farmingdale State University, Farmingdale, NY

● Bachelor’s Degree in Business Administration

Hofstra University Continuing Education, Uniondale, NY

● E-commerce coursework - Web Design and Development Certificate Technical Knowledge

● Microsoft Office

● Adobe Photoshop

● E-commerce Platforms: Infusionsoft, Magento, Shopify, Channel Advisor, Constant Contact, MailChimp, Big Commerce, WIX, and others. Omnichannel Inventory Manager Decker's Nursery July 2020 - Present Comprehensive inventory management strategies, optimize order fulfillment processes, and drive cross-functional collaboration to ensure seamless product availability across diverse channels.

● Spearheaded omnichannel inventory management strategies to ensure product availability across multiple channels.

● Coordinated with cross-functional teams to streamline order fulfillment processes and enhance the customer experience.

● Utilized advanced forecasting and demand planning techniques to optimize inventory levels and minimize stockouts.

● Implemented and oversaw inventory control systems to monitor stock movements and prevent discrepancies.

● Collaborated with suppliers to negotiate favorable terms and maintained strong relationships to ensure timely and accurate deliveries.

● Oversaw the implementation of technology solutions, such as inventory management software, to improve efficiency and accuracy.

● Analyzed data to identify trends and opportunities for process improvement, cost reduction, and revenue growth.

● Developed and maintained key performance indicators (KPIs) to measure and evaluate inventory performance.

● Led and mentored a team of 14 professionals, fostering a collaborative and results-driven work environment.

● Ensured compliance with regulatory requirements and company policies in inventory management practices.

● Managed promotional email campaigns, social media activities to enhance brand visibility.

● Received purchase orders and oversaw vendor management activities. E-commerce Manager R&M Group, LLC July 2017 - June 2020 Managed direct-to-consumer e-commerce business, leading the department and site strategy, resulting in over an 18% increase in website traffic.

● Monitored organization website, web content, online advertising, email, search engine marketing, and search engine optimization.

● Led a team in launching a new website with best-in-class eCommerce practices.

● Improved user engagement through detailed analytics and user testing.

● Coordinated affiliate, referral, and social media programs to spur growth.

● Integrated several third-party technologies: site search, email marketing, and testing software.

● Created and implemented an SEO strategy that grew monthly unique visitors to 14,500.

● Developed and maintained branded social media and blog.

● Managed order entry and order fulfillment, including Amazon order preferred processing and maintenance of Amazon Seller account.

● Created product information packages, ensuring accuracy and consistency.

● Oversaw products offered and merchandising strategies. E-commerce Manager Romanoff International February 2017 - June 2017 Managed direct-to-consumer e-commerce business, leading the department and site strategy, achieving over a 10% increase in website traffic.

● Improved user engagement through detailed analytics and user testing.

● Coordinated affiliate, referral, and social media programs to stimulate growth.

● Integrated various third-party technologies to enhance efficiency.

● Developed and maintained a strong brand presence on social media platforms and blogs.

● Managed end-to-end order processes, including order entry and fulfillment.

● Created comprehensive product information packages. E-commerce Manager Landscaper Outlet February 2009 - May 2017 Managed direct-to-consumer e-commerce business for a high-end outdoor living products company.

● Drove 100% revenue growth and 26% traffic growth year over year.

● Created e-commerce business plans for a new startup company.

● Managed the full project lifecycle: strategy, design, development, testing, and implementation.

● Improved conversion by 35% and reduced bounce rate by 42%.

● Coordinated affiliate, referral, and social media programs.

● Integrated third-party technologies: site search, email marketing, and testing software.

● Managed outside developers and designers to create Landscaper Outlet shopping cart.

● Grew 2016 sales by 49%.

● Created and implemented SEO strategy, growing monthly unique visitors to 25,500. Branch Manager Sherwin-Williams 2003 - 2008

● In charge of the overall operation of the Babylon, NY branch.

● Conducted daily sales and operation assessments.

● Ensured the growth and success of the business branch.

● Developed annual budgets for daily expenses.

● Assisted with marketing and merchandising.

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