Business Development Manager

Debnarayan Saha

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Seeking managerial assignments in Sales & Marketing/ Business Development/ Channel Management/ Client Servicing with a growth oriented organisation. Professional Profile

A Sales professional with around 14 years of experience in Sales & Marketing, Business Development, Channel Management and Client Relationship Management. Currently working with GI GAMES CO PTE LTD as International Business Development Manager and Operation Manager. A professional with verifiable year after year success, driving sales growth while providing award-winning sales leadership within start-up, turn around and rapid-change environments. Depth at managing business operations which require deep understanding of critical business drivers in multiple markets. An Out-of-the-Box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms. Key Result Areas

Business Development

Devising business development strategies to build customer preference & augment marketing evolution of domestic markets.

Mapping business potential & identifying profitable markets for the company’s products.

Developing relationships with key decision makers in target organisations for business development.

Performing competitor analysis by keeping abreast of market trends to achieve market share metrics.

Sales and Marketing

Supervising sales and marketing operations for achieving increased growth & top-line profitability.

Devising marketing budgets and preparing sales forecast plans.

Driving marketing initiatives to achieve business goals & managing frontline sales team to achieve them.

Providing guidance and support to the front-line team through goal setting & reviewing measures.

Channel Management

Identifying and networking with financially strong and reliable distributors / agents, resulting in deeper and wider market penetration.

Evaluating performance & monitoring distributor sales and marketing activities.

Ensuring the achievement of the Key Sales Indicator (KSI) target as performance parameter of each profit centre branch of the distributor. Client Relationship Management

Building and maintaining healthy business relations with corporate clients, ensuring customer satisfaction by achieving delivery & service quality norms.

Supervising customer service operations for rendering and achieving quality services; facilitating first line customer support by answering queries & resolving issues within TAT.

Professional Experience

Organisation : PMU MALI (GI GAMES Associate)

Designation : International Business Development Manager & Operation Manager Location : Bamako, MALI

Duration : November 2023 onwards.

Job Responsibilities:

Testing of the platform with inputs from PMU MALI.

Training of the Platform to the PMU MALI Officials.

Training of the agents.

Planning to penetrate market.

Planning to increase revenue for PMU MALI and GI GAMES.

Testing of new product for introducing in the market to increase revenue.

Planning and testing to introduce online application for iGaming.

Communication with Local entrepreneurs and International Clients to start iGaming, B2B model.

Introduction of variety products from GI in the African Market. Organisation: INZOZI Lotto (GI GAMES Associate)

Designation : International Business Development Manager & Operation Manager Location : Kigali, Rwanda

Duration : October 2022 September 2023.

Job Responsibilities:

Mapping of Zones / Areas.

Recruiting of Sales Personnel.

Training of Sales Personnel and Agents.

Locating and Placement of Company Owned Company Operating Shops.

Identifying Product, Promotions and Launching.

Taking care of the sales & marketing operations with focus on achieving sales growth.

Monitor competitor activity and ensure timely reporting of the same and analyse the impact of it on business.

Develop Budgets, Business Plan and sales strategies and oversee their effective implementation to achieve goals.

Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares.

Launching of Online platform of iGaming.

Creating Awareness, Promotions, Training of the Platform.

Placement of the Product to counter Competitor.

Promotions to increase traffic on the website.

Monitor the activity of the player for further promotions. Organisation: LONASE (GI GAMES Associate)

Designation : International Business Development Manager & Operation Manager Location : Senegal

Duration : July 2019 onwards.

Job Responsibilities :

People Management: - To motivate, train & develop a team for the achievement of Targets, maintain hygiene in the marketplace & work towards their all-around development.

Facilitate and support training for the field force. Active role in developing their Skills - To identify talent in the market (attract talent /prelim interviews for recruitment).

Liaison, appoint various distributors.

Capable of launching New products in HQ/zone.

Having hands-on experience in managing & developing Sales & distribution networks.

Develop Budgets, Business Plan and sales strategies and oversee their effective implementation to achieve goals.

Set individual team member sales and distribution targets, role definitions, and evaluation of the achievement of the same.

Ensure excellent market relations.

Monitor competitor activity and ensure timely reporting of the same and analyse the impact of it on business.

Sales planning YTD/Monthly both Brand wise and Volume-Wise.

Increase in sales per month by increasing the customers base, increasing no of distributors & opening new towns by the expansion of the market.

Maintains healthy receivables monitor level of bad debts for sales team Prepares action plans by individuals as well as by team for effective search of sales leads and prospects Initiates and coordinates development of action plans to penetrate new markets

Meet budget guidelines Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team Ensures that all Sales

Maintains contact with all clients in the market to ensure high levels of client satisfaction Demonstrates ability to interact and cooperate with all company employees

Taking care of the sales & marketing operations with focus on achieving sales growth.

Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares.

Analysing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the company goals.

Strategizing the long term as well as short term business directions of the region to ensure maximum profitability in line with Business objectives.

Identifying new streams for revenue growth & developing plans to build consumer preference.

Looking after new market to penetrate and develop clients and business.

Launched PMU ONLINE website and Application for iGaming.

Launched Gaming Centres.

Organisation : APURVA ORGANICS LTD (CHAMONG Organic Tea Division) Designation : Asst.Manager Sales

Location : Kolkata and Parts of India

Duration : April 2016 to June 2019

Job Responsibilities :

Develop sales and marketing strategies to drive sales growth.

Develop and manage an efficient distribution network to improve sales performance.

Manage the sales team for sales growth and revenue enhancement.

Conduct market research to understand competitors and market trends.

Provide innovative ideas and suggestions to all team members to improve the market presence.

Coordinate with vertical head to enhance sales performance.

Maintain relationship with existing customers for repeat business.

Build sales culture and sale centric atmosphere among the team members.

Bring out the best of sales team members by providing training, development and motivation.

Conduct business plan review meetings with sales team every month beginning.

Develop performance improvement plan for sales team to meet performance goals.

Manage sales budget and allocate funds appropriately.

Maintains communication between the branch and management by preparing daily,weekly, and month-end reports regarding operations and productivity.

Monitoring and analyzing business performance vis-à-vis business goals and the competition.

Maintain to focus on Range selling

Focus on promotion and Branding visibility in to the market to grow the sale.

Spending time in to the market to grow the relationship with customers.

Maintain daily and weekly sale, collection, outstanding.

Managing the Key Accounts Customer for sales growth and availability.

Private Labelling,India,Middle East,Europe,Australia,USA. Highlights:

Steering the team performance,monitoring actions,conduction of regular review meetings,motivation to achieve targets,inculcating strong team spirits.

Ensuring product visibility in the market and proper utilisation of POS.

Communicating of sales information and competitive watch.

Optimizing number of productive shops.

Responsible for monitoring fields sales staff activities.

Reach out to corporate, and International clients for private labelling. Organisation : LMJ Overseas Limited ( Tea Division) Designation : Asst.Manager Sales

Duration : May 2013 to March 2016

Job Responsibilities :

Develop sales and marketing strategies to drive sales growth.

Develop and manage an efficient distribution network to improve sales performance.

Manage the sales team for sales growth and revenue enhancement.

Focus on promotion and Branding visibility in to the market to grow the sale.

Maintain daily and weekly sale, collection, outstanding and deposit for the Branch.

Highlights :

Managing Sales Team.

Sales growth,Competion report.

Penetration in the market.

New product launch.

Organisation : KCGDG (JV concern of GI Retail) KENYA. Designation : International Operation Manager

Duration : June 2012 to Feb 2013

Job Responsibilities :

Taking care of the sales & marketing operations with focus on achieving sales growth.

Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares.

Looking complete business operations with accountability of profitability, focusing monthly/annual sales targets & executing them in a given time frame.

Establishing short / long term budgets in tune with the management strategies for achieving targets.

Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the company goals.

Strategizing the long term as well as short term business directions of the region to ensure maximum profitability in line with Business objectives.

Identifying new streams for revenue growth & developing plans to build consumer preference.

Handling sales promotional & secondary activities for new products while ensuring their availability, timely distribution and market development.

Handling dealers & distributors on periodic basis as per the company norms and day to day monitoring of all distributors for smooth operation.

Identifying prospective channel partners, generating business from new accounts and developing them to achieve consistent profitability.

Developing and maintaining healthy business relations with all clientele, ensuring maximum customer satisfaction.

Finding of untapped markets and increase the channel & retail base. Monitoring of Addressability & penetration in the market.

Team building, leading, training & monitoring the performance of team members to ensure efficiency in meeting of individual & group target. Highlights:

Launched KCGDG across Kenya.

Actively involved in managing a team of 12 Sales Executive,Sales Co- ordinators and Technical team.

Ensuring presence of KCGDG in all districts of Kenya.

Established a Retailer base of 600+ and 19 Distributors. Organisation : HERMES – i TICKETS PVT LTD( sister concern of GI Retail)

( THE SMART SHOP )

Designation : Area Sales Manager

Duration : May 2011 to May 2012

Job Responsibilities :

Recruiting Distributors and supporting them to expand the retail network,by recruiting Retailers,reviving old Distributors.

Attaining Targets.

Generating Business,Leads.

Interaction and Schedule meeting with the clients. Convincing and Motivating them.

Handling a team of four sales executives.

Highlights:

Efficiently managed Sales and Marketing Operations.

Achieving targets and a growth of 25% per quater Organisation : BIG STAR G SERVICES PVT LTD (Operation Liberia) Designation : Sr.Sales Executive.(International Operation) Duration : Jan 2011 to April 2011

Job Responsibilities :

Launched BigStar Brand Online Lottery & TSS Travel Portal at Monrovia,Liberia.

Efficiently handled a team of Sales and Customer Service Engineer.

Expanding Distribution through networks.

Organisation : BIG STAR G SERVICES PVT LTD ( sister concern of GI Retail ) Designation : Sr.Sales Executive

Duration : Jan 2009 to Dec 2010

Job Responsibilities:

Devising and implementing the sales plan.

Appointing new stockiest and developing the untapped area.

Visiting regularly the market through proper planning and execution.

Looking after Inventory,Ageing and Nine stockiest and a base of 650 retail outlets.

Expanding distribution and achieving targets through the networks. Highlights:

Efficiently handling the sales across Central Kolkata,North Kolkata,North 24 pgs.

Efficiently achieved the target and increase in sales by by 80%. Organisation : PAN INDIA NETWORK INFRAVEST PVT.LTD ( Essel Group) Designation : Sr.Sales Evecutive

Duration : March 2008 to Dec 2008

Job Responsibilities:

Planning the sales and promotional activities for Central Kolkata,North & South Kolkata,North 24 pgs,Howrah and Midnapore district.

Appointed Distributors and Retailers which result in market penetration.

Appointed new Retailers of ITZ cards,Essel Reach shops,Dish Tv outlets. Highlights:

Proficiently handled the sales in Central Kolkata,North & South Kolkata,North 24 pgs,Howrah and Midnapore district.

Efficiently achieved a growth of 75% per annum.

Organisation : ROY TRAVELS (Vendor of TRANSAFE)

Designation : Operation Manager

Duration : Nov 2004 to Feb 2008

Job Responsibilities :

Worked as a Operation Manager.

Highlights :

Proficiently Handled all India Road Operation, Maintenance, & Accounts of a fleet of 16 nos. of Trailers.

Organisation : TURA GARMENTS

Designation : Sales Executive

Duration : Sep 1999 to Oct 2004

Job Responsibilities :

Worked as a Sales Executive.

Recruiting Distributors,Retailors,Modern Trade.

Business Developement,Market Penetration.

Highlights :

Proficiently handled the areas of Kolkata,North & South 24 pgs,Malda,Katwa,Burdwan,Bolpur.

Organisation : EUREKA FORBES LTD

Designation : Sales Executive

Duration : May 1996 to June 1999

Job Responsibilities:

Worked as a Area Sales Executive selling Vacuum cleaners. Highlights:

Proficiently worked for areas across entire Kolkata, developed markets of North 24 pgs.

Academic Credentials

Graduation from CMJ University.

IT Skills

Windows, MS Office, Word, Excel, PowerPoint and Internet Personal Dossier

Date of Birth : 10th October 1976

Address: 246,Jessore Road, Kolkata -700048 (1st Floor) Linguistic Abilities : Bengali, Hindi and English. Maritial Status : Single

Nationality : Indian

Mobile : +91-983**-*****

Whatsapp : +91-983*******

E-Mail : ad2uo5@r.postjobfree.com

Skype Id : devsaha10

Dated : (DEBNARAYAN SAHA)

Place :

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