KHUTSO MADUBANYA

ad2t6j@r.postjobfree.com, 269-***-****, LinkedIn

Marketing Director Digital Marketing Expert

RELATED SKILLS

Marketing: Direct & Interactive Marketing, B2B and B2C Marketing, Budgeting, Sales Training & Enablement, Demand Generation, Creative Development, Brand & Loyalty Management, Social Media Marketing, Content Marketing, Vendor Management, Go-to-Market Planning, Value Proposition, Messaging, Positioning, Storytelling, Funnel Building & Optimization, Pay-per-click (PPC), SEM and Email Marketing, Budget and Project Management, Copywriting

Market Research & Segmentation: User Research, Competitive Analysis, Market Segmentation, Marketing Strategy, Qualitative and Quantitative Research, Sustainability Strategy

Leadership: Team Management, Analytical Skills, Thought Leadership, Cross-Functional & Cross-Cultural Communication

Inbound/Outbound Marketing: Blog Posts, Webinars, Case Studies, E-books, Email Nurture Campaigns, Outbound Email Campaigns, Direct Mail Campaigns, Telemarketing Campaigns

Technical: MailChimp, HubSpot, MadMimi, Squarespace, Wix, GoDaddy, Wave video, Zoom conferencing, Canva, Active Campaign, ClickFunnels, Unbounce, Zapier, Meta, Google Ads, Instagram, LinkedIn, YouTube, and Twitter, Microsoft Office Suite (Outlook, Excel, PowerPoint, SharePoint, Teams), Google Analytics, SEO, Media Buying (Direct & Programmatic involving DV360 and Amazon DSP), SPSS, NVivo.

WORK EXPERIENCE SUMMARY

Senior Manager, Digital Marketing (remote) May 2022-current

Dentsu International, USA

●Led 15 brand awareness campaigns through media buying involving direct and programmatic tactics.

●Brokered productive relationships between clients and vendors throughout entire campaign cycles.

●Delivered compelling tactical presentations to clients outlining ad campaign plans, monitoring, and evaluation (measurement and analytics).

●Planned and activated effective marketing campaigns from ideation all the way to end-of-campaign reporting.

●Managed campaign budgets ranging from $5,000 to several million dollars while optimizing campaign performance to produce maximum ROI for clients.

CEO, Content & Digital Marketing Director, South Africa & United States (remote) Feb 2018 – March 2022 Free2Prosper Digital Marketing Agency

●Managed all agency projects and operations including inbound and outbound demand generation involving 17 accounts ranging from start-ups to multinationals across diverse industries resulting in an average ROAS of 25% per account.

●Created collateral and developed content for all campaigns including email marketing workflows, blog articles, ad copy, webinars, videos, newsletters, landing pages, and posts to promote clients’ online images.

●Developed customized omnichannel marketing strategies for clients involving KPIs, campaign plans and budgets.

●Ran organic and paid brand awareness, as well as lead generation campaigns integrating numerous touchpoints and social media platforms resulting in low cost/outcome. For example, for the 4,000+ employee B2C Cake Zone, generated 97 high quality leads at $0.56/lead over 5 days using a combination of Google ads, retargeted Facebook ads, landing pages, CRM, and email marketing campaigns. For small B2B law firm Worklaw, doubled their ROI in 2 months using a similar multichannel strategy.

●Optimized landing pages and campaigns using A/B tests, digital segmentation, retargeting, and tracking tags, such as Google and LinkedIn tags and Facebook pixels.

Economist, Pretoria, South Africa Feb 2012 – Feb 2018

Economic Development Department

●Led research initiatives on trade and market entry in a collaborative environment and managed a team of 10.

●Advised high-level political officials on best trade and market strategy.

●Communicated with internal and external stakeholders building expansive international networks whose goal was to promote market entry and foreign direct investment.

●Represented my department in preparatory diplomatic meetings involving 23 bilateral and multilateral forums such as, SADC, AGOA, BRICS, UNCTAD, and the G20 and gave oral presentations on behalf of the department.

English Language Instructor, Denver, CO Jan 2007-Aug 2011 University of Denver

●Developed engaging teaching content for English non-native speakers related to the acquisition of correct spoken and written grammar, listening, and speaking skills as well as writing academic papers.

●Proofread and edited academic papers as part of overall student assessment.

●Orally presented interactive lessons to class sizes ranging from 10-100 students at a time.

English Language Instructor, Nongkhai, Thailand Jan 2006 – Nov 2006

Nongkhai Technical College

●Created teaching content, curriculums, and syllabi for 30-50 English non-native speakers in relation to the acquisition of English grammar, listening, speaking, and writing.

●Taught classes and evaluated student performance.

Project Manager - Economic Development, Boston, MA Oct 2002 – Nov 2004

South Africa Partners

●Developed content for the organization’s marketing and other activities including strategic guidance documents, technical reports, newsletters, and policy briefs.

●Facilitated and managed 15 public health and education projects between institutions in the Eastern Cape Province of South Africa and Massachusetts in the United States.

●Managed and collaborated with diverse multidisciplinary stakeholders including diplomatic missions, business owners and community leaders, and built lasting relationships between officials in the United States and South Africa.

●Represented my organization and presented to a wide variety of audiences ranging from the organization’s board to government officials, grassroots leaders and individuals interested in South Africa’s development.

Researcher - Economic Development, Minneapolis, MN (freelance) Mar 2002 – Aug 2002

Institute for Agriculture and Trade Policy

●Researched and analyzed the social, economic, environmental, and political impacts of water privatization worldwide and produced a 25-page report.

EDUCATION

Doctor of Philosophy (Ph.D): Business Managment, Capella University, USA (2023)

Digital Marketing Certification: Elite Inc, South Africa (2019)

Master of Arts (MA): International Studies, University of Denver, USA (2011)

Teaching English as a Foreign Language (TEFL) Certification: I-to-I, Online (2005)

Master of Philosophy (MPhil): Development Studies, Massey University, New Zealand (2001)

Bachelor of Arts (BA): Economics, Grinnell College, USA (1998)

AWARDS

Massey University (New Zealand), International Student Award

Grinnell College (USA), International Student Award

The South African Council of Churches Award (Swaziland)

National Top 10 Student Achievers (South Africa)

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