Jami Colson
***** ***** *******, ***** *****, Kansas 66536
Home: 785-***-**** – Cell: 785-***-**** ad2t27@r.postjobfree.com Executive Profile
Ambitious Director of Marketing Operations who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals to provide the highest level of customer service, client focused dedication and driven daily results. Hands-on, Hardworking, highly motivated, results-oriented, self- directed individual who is proactive, and committed to providing the highest level of quality results through empowering, educating and demonstration on a daily basis the ability to deliver mission -critical results. Skill Highlights
Public Relations
Project management
Leadership/communication skills
Product development
Business operations organization
New product delivery
Client account management
Budgeting expertise
Negotiations expert
Employee relations
Market research and analysis
Customer-oriented
Performance Analysis
New Business Development
Diverse Market/Industry Knowledge
Team Leadership
Staff-Retention
Departmental Operations Management
Core Accomplishments
Market and New territory development:
Strong knowledge in both the adult and pediatric arena
Large resource pool of personnel, services and facilities in Kansas and Missouri
Strong knowledge base of program development at the Acute hospital, physicians' level.
Team leadership with communication, education and professional group speaking skills
Completed application for certification at the Joint commission level *Goal – Opening a Traumatic Brain Injury Unit in an acute hospital setting. Staff Development:
Develop diverse, professional, goal oriented, successful sales teams.
Launched well-received program of professional development courses for all staff.
Empowered and coached employees resulting in an 87% increase in productivity. Professional Experience
Kansas Palliative and Hospice Care SR. Community Relations Representative September 2021-Present
Marketing and New Business Development
Communication, Networking and Promotions
Specialize in Challenging positions with High Goals Project management and Implementation
Digital Marketing and Social Media Knowledge Base
Physician weekly Education
Monthly and Yearly Marketing Analysis Reports
Celebrate Others, Embrace Change
Account Liaison Heartland Hospice
March 2015-May 2021
Census development
Education for physicians on Hospice diagnosis and early admissions Providing quality comfort and care for patients and families Incorporate other levels of care in an effort for increasing census through Hospitals, Home Health and other Hospice companies
Educational presentations for facilities and communities, VFW and community Senior centers Census has grown over 163% since development of position Quarterly Map presentations for anticipated growth per quarter Working with families at all levels of support with education and data when making a decision for the next step in life
Kansas State Nursing Association-State Director
August 2016- August 2017
New membership development
Conference planning and presentations
Community Education
Meeting with Legislators and Senators
Hospital direct communication and presentations
Administrative reviews for House and Senate bills
Quality Assurance Programs
Educational development and monitoring of CE
Knowledge base of Kansas Managed care
Navigation of website and social media educational posts Director of Marketing -Topeka Presbyterian Manor
January 2016-August 2017
Census development for independent living, assisted living, PATH, and skilled services Census grown to 100% and maintained new admission records Accountable for Business development at hospital levels. Direct communication and relationship building with Physicians Monthly and Yearly Marketing Analysis Reports
Increased and created new revenue streams
Completed Patient Screening
Presented Patient Screenings for Administrative Review Development of market advertising and add placements for local and regional along with social media Admissions Director-Contract
February 2015-January 2016
Midwest Health– Topeka, Kansas
Census development for service lines that incorporate- Independent Living. Assisted Living, Skilled Nursing, Home Health and Hospice.
Facility Tours
Marketing Booths/Job Fairs
Quality Indicators
Monthly and Yearly Marketing Analysis Reports
Presented Patient Screenings for Administrative Review Quality Assurance Programs (monitoring potential transfers/discharges) Knowledge base of Kansas Managed care
Medicare/Medicaid services
Development of community-based referral sources
Direct communication and relationship building with Physicians Director of Marketing Operations and Business Development February 2012 -March 2015
Kansas Rehabilitation Hospital Topeka, Kansas
Accountable for Business development at hospital levels both locally and regionally. Increased referrals from Acute Care hospitals, LTAC's and skilled levels of care by implementation of education through physicians and direct line staff in each territory. Incorporation of overall customer satisfaction
increased and created new revenue streams - Traumatic Brain Injury Program Opening doors for educational presentations
One on one physician/client meetings, along with strong territory management, allowed our department to Capture 75%+ market share
Quickly brought to the market, new program lines, all in a continued effort to meet the community needs at the Acute care level
Generation of new business through programming, increased profits by 40% in one year through restructuring of business lines
Department included eight personnel -six liaisons, (RN's ) and two admission staff Regional Development Coordinator -Kansas / Missouri August 2007- February 2012
Madonna Rehabilitation Hospital -Lincoln, Nebraska Regional development and education of core rehabilitation programs Coordination for community based professional speaking engagements with physicians and community Strong hospital knowledge of services provided and offered in the region Achievement of monthly and yearly census goals set regionally Development of quarterly marketing plans
Scheduling and implementation of weekly sales calls Completion of patient assessments for physicians and insurance provider review Family informational and educational meetings of services Coordination of regional admissions and transferrers Admissions Liaison
June 2005-August 2007
Kansas Rehabilitation Hospital-Topeka, Kansas
Census development
Informational Luncheons
Marketing Booths/Job Fairs
Quality Indicators
Monthly and Yearly Marketing Analysis Reports
Completed Patient Screening
Presented Patient Screenings for Administrative Review Quality Assurance Programs (monitoring potential transfers/discharges) Knowledge base of Kansas Managed care
Medicare/Medicaid services
Development of community-based referral sources
Direct communication and relationship building with Physicians Direct working knowledge of the Workman Compensation programs District Sales Manager for Kansas/Missouri -(following purchase of the Beverly facilities) Region 4/ KS/MO Market
February 2003- April 2004
Golden LivingCenters-Kansas/Missouri
Census Development for 18 facilities
Increased Community Resource
District Sales Trainer –Developed marketing programs for internal facility staff Monthly and Yearly Marketing Analysis reports
District Census goals increased 76% in the 1st quarter and continued to show ongoing growth Leadership Educator
Increased Legislative Support and interaction with the Rural Markets Community event organizer and presenter
Customer Service Trainer
Development of Effective Referral base programs-
Coordinated District Referral Program-increasing Profit margins by 63% Senior Community Relations Representative (prior purchase) District #40-KS/ MO
February 2000-January 2003
Beverly Healthcare-Kansas/Missouri
Generated Census Development for 14 Facilities
Working with Rural Physicians in Educations of our Facilities and Programs Coordination of Marketing Booths, and Job Fairs
Developed Lunch and Learn Programs for Physician and Area Hospitals Uphold and maintain the Laws, Regulations and State Guidelines. Completed Two State Surveys with an Error Free Rating Performed OSHA and Incident Reporting while working closely with Quality Assurance Nursing Experience LPN
Community Hospital Onaga
St. Marys, Kansas 5/1995-7/1998
Acute care, Emergency Room, Medical Surgical Unit, Long Term Care, IV Therapy. Stormont-Vail Hospital
Topeka, Kansas 3/1992-5/1996
Acute and Long-Term Care in Oncology.
Colmery O’Neil VA Medical Center
Topeka, Kansas 10/1987-5/1992
IV Therapy, Acute and Long-Term Care.
Education
Allen CC College-Business 2006-2009 / 22011-2013
Kansas State University, Business Manhattan, Kansas 1982 Kaw Area Vo-Tech Topeka, Kansas
1985 Graduated with a LPN License.
License CPR Instructor.
Other Nursing Skills
Risk Management, MSDS and OSHA Logs, MDS Program, Care Plan Development Knowledge and Implementation of State Requirements and Regulations. EKG Monitoring and Recording, Respiratory Therapy, Tube Feeding. Discharge Planning, Medication distribution and monitoring. Admission and transfer coordination Basic Dysrhythmia Certificate. License CPR Instructor. MDS Certified. Computer skills that include (Microsoft Word and Excel) Windows, I Pad, and Tablets Committee Leadership
Chamber of Commerce -Kansas region -Present
2017 KSNA Membership Assembly Conference
2018 KSNA Legislative Conference
KBIA-Kansas Brain Injury Association -Present
VP –of Membership- Kansas Healthcare Association 2006-2008 Lobbyist for Kansas Healthcare Association *presented various bills to increase funding and programs for the elderly of Kansas
ANA-American Nurses Association member as State Director for Kansas -KSNA 2018 KSNA Lobbyist with the Senate and Legislative Healthcare branches for Kansas Met with Governor of Kansas to discuss Improvements for Long Term Care Facilities in Kansas Kansas MCO navigation specialist
Provider relations with Manage care policy providers Liaison with KDHE and with the Kansas State Board of Nursing. KNF Active Board member
References:
Jay Mahanes District Director at Archwell
Kansas City, Ks
Marsha Morgan
Business Director Heartland Hospice
Topeka, Kansas
Dani Gibson CRR
Kansas Palliative and Hospice care
Lawrence, Ks
Navis Clark
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