Daniella Floeter
Topeka, KS
ad2sc6@r.postjobfree.com
linkedin.com/in/daniellafloeter/
PROFILE
Multi-disciplinary art director and designer
with a strong sense of brand identity
development and strategic communications.
EXPERTISE
Creative Direction
Strategic Planning & Design Thinking
Corporate Identity
Environmental Design
Photography
Collateral Development
Branding & Brand Management
Design & Market Research
Design for Sustainability
DIGITAL SKILLS
Adobe Creative Suite
Microsoft Office Suite
G Suite
Keynote & Prezi
Sketch & Figma
AWARDS
Art Directors Club (ADC)
Type Directors Club (TDC)
Dallas Society Visual Communications (DSVC)
HOW magazine
Print magazine
Communication Arts magazine
REFERENCES
Available Upon Request
EXPERIENCE
January 2010-Current
Daniella Floeter Design Principal/Art Director
Creates focused, relevant visual design language and solutions for a diverse group of clients.
• Consult and guide clients on the most appropriate options to reach their top potential and growth goals.
• Conceptualize, design and build impactful, integrated visual and technical solutions increasing revenue 20%+.
• Work with creative teams, including copywriters, designers, and account managers, to achieve maximum potential.
• Build dedicated time lines to meet all deadlines in the most efficient time frame. November 2015 - May 2018
TreeHouse Inc. Lead Designer
Worked with VP of Creative on the implementation of the branded corporate system and customer experiences while maintaining quality assurance of all deliverables.
• Designed and implemented physical and adaptive signage package for multiple store locations.
• Scaled signage (physical and temporary) to open 2 new stores within 6 months.
• Guided marketing team on brand voice and messaging across multiple channels; digital, social, and print.
• Mentored junior-level employees to improve their design skills and knowledge.
• Oversaw the efficient use of production project budgets ranging from $2,000 to $100,000+.
August 2006- October 2010
Pentagram Design Senior Designer
Designed and produced books, identity, and collateral. Collaborated with creative and marketing teams on implementation of design to clients’ specifications.
• Created page layout templates with guidelines for clients to implement with their internal design and marketing teams.
• Coordinated and scheduled projects for the most efficient production schedule.
• Managed printing, press checks, and photoshoots. VOLUNTEER EFFORTS
Ascend Center for Learning
AIGA Austin Small Talks Chair (2005-08)
Mobile Loaves & Fishes
Slow Food Austin - Board Member
Surfrider Foundation
SXSW Volunteer
Taste of the Nation
Daniella Floeter
Topeka, KS
ad2sc6@r.postjobfree.com
linkedin.com/in/daniellafloeter/
REFERENCES
Paul Behnen
Creative Director
ad2sc6@r.postjobfree.com
Mark Mamuszka, LAc
Points East Acupuncture
ad2sc6@r.postjobfree.com
Aaron Moulton
Principal/Owner at Malgam
ad2sc6@r.postjobfree.com
ad2sc6@r.postjobfree.com
Julie Savasky
Principal/Owner Five O’ Eight Creative
ad2sc6@r.postjobfree.com