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Social Media Sales Manager

Location:
Houston, TX
Salary:
150000
Posted:
January 08, 2024

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Resume:

AVRYL GORDON, MBA

Houston, TX ad2kle@r.postjobfree.com

281-***-**** linkedin.com/in/avryl-gordon-mba-2bbb239 HIGHLY ACCOMPLISHED SALES LEADER

Seeking to obtain a position with a progressive organization where I may leverage my vast pharmaceutical and business experience in sales, management, and organizational leadership skills to impact the culture and performance positively. SKILLS

● Consultative Selling

● Strategic Planning

● Coaching & Development

● Key Account Management

● Pharmaceuticals

● Business Owner Mindset

● Change Management

● Organization & Planning

● Budget Management

● Business Analysis

● Start-up

● Diversity & Inclusion

● Business Process Management

● SIX Sigma

● Project Management

● Curriculum & Content Development

● Growth Mindset

● Endocrinology, Neurology,

Orthopedic, Diabetes, Respiratory &

Cardiology Sales

PROFESSIONAL EXPERIENCE

Lotus Gordon Industries, LLC March 2023 - Present

Chief Executive Officer

● Develop, execute, and assess top business strategies that will propel company growth and realization of creating a global platform for diverse and marginalized speakers to share their truth through storytelling.

● Collaborate with other executives, managers, and employees to identify meaningful solutions that help elevate marketing campaigns and implement solutions that address targeted audience and speaker needs.

● Serve as a main resource for managers in finance, marketing, and sales operations - monetize platforms and events to sustain and grow revenue.

● Perform research on current benchmark trends and audience preferences

● Design and implement social media strategy to align with business goals resulting in sold-out events and positive audience experience reviews. Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)

● Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency

● Communicate with followers, respond to queries promptly, and monitor customer reviews

● Oversee social media accounts

● Consultant for healthcare compliance startup looking to develop a solution for monitoring and tracking Sunshine Act.

● Business consultant services for startups and individual entrepreneurs. Alto Pharmacy December 2021 - June 2022

Regional Sales Manager

● Regional Sales Manager responsible for disrupting a $500 Billion pharmacy industry in the Houston, TX area.

● Led the implementation of a sales team for a startup digital pharmacy in the Texas Medical Center and surrounding areas. Alto specialized in HIV, Fertility, Cardiology, and Endocrinology pharmaceutical distribution.

● Management and development of high-functioning sales teams of 8-15 members that delivered new patient sales revenue.

● Implemented go-to-market sales strategy for Endocrinology, Cardiology, Respiratory, and Primary Care Partnership Managers whose duties included generating new patient accounts for Alto Pharmacy and following through on each prescription to fulfillment.

AVRYL N. GORDON 281-***-**** Page 2

● Cultivated business relationships with internal stakeholders to modify processes and approaches resulting in the implementation of customized pharmacy solutions for medical officers looking to streamline processes and improve patient outcomes through access and utilization of pharmacy solutions to improve patient adherence and compliance.

● Championed innovative processes to reduce fulfillment errors; developed and facilitated strategic sales meetings to inform, train, and motivate representatives to exceed market growth expectations by 20%. AGI Insurance Agency June 2015 – December 2021

Agent / Owner

● Owner/Agent contractor in Northwest/Central Houston with responsibility for hiring, coaching, training, and developing agency producers.

● The agency generated 3.5 million in life, health, auto, and home insurance sales.

● Radio host and podcast contributor on 91.1 FM Woodland radio station using insurance knowledge to educate and train consumers on real estate and the value of insurance products and services.

● Licensed in Auto, Home, and Life Products, Series 6 and 63 License for Fixed Asset Investment, Mortgage Loan Originator License

(through 2019).

● Community advocate and sponsor invested in supporting local initiatives.

● CMS certified to sell health insurance in the marketplace. Merck February 1998 – June 2015

US Strategy & Planning, Associate Director, North Wales, PA May 2013 – June 2015

● Identified and integrated healthcare trends into the US Strategic Plan to ensure that strategy stays relevant over time.

● Lead Strategy & Planning for the US Market charged with the development of a transformative US Market Strategy that addressed revenue generation, reduced the cost of engagement, improved customer experience, and aligned with strategic priorities to solve business problems and evolve the commercial model.

● Delivered Merck US Strategy 2020 to all US stakeholders and Global Headquarters within the project timeline and on target with budget allocations.

● Led US Market Strategy Council, US Annual Budget, and 5-year planning process which validated strategic priorities and ensured that financial investment was consistent with strategic objectives and aligned to short-term and long-term priorities.

● Coordinated all engagements and decision-making between Finance, Marketing, Strategy and planning, and Commercial Operations teams to ensure transparency and integrated planning outcomes. US Commercial Operations, Associate Director, North Wales, PA May 2012 – May 2013

● Identified for this leadership development rotation because of my communication, organization, and training skills. In this role, I developed a national training program and strategy for the deployment of CRM Software and IPAD technology resulting in the evolution of our customer-facing roles.

● Coordinated integration of iPad hardware and iRep/Veeva Software Applications (CRM integration) as a solution for real-time engagement capture and realization of CRM solution to accurately capture customer engagement and compliance integrity.

● Procured & solicited RFPs for Training Partners/ Vendor Selection and worked with Finance and Training to ensure compliance with procurement and vendor selection.

● Consulted with parallel work streams (IT, Operations Finance, &, Sales & Training) to ensure integration and avoid duplication of efforts related to database development for all Primary Care, Specialty, and Oncology Sales Teams.

● Facilitated virtual and live training for Executive Leadership and 6000 sales representatives, managers, and support staff. Pharmaceutical Sales Manager, Houston, TX November 2002 – May 2012

● Sales Manager responsible for hiring, coaching, and training a core team of 8-14 sales representatives in bone health, cardiovascular, diabetes, respiratory, allergy, and migraine therapeutic areas.

● Winner of the Regional Directors Awards for sales excellence 9 years in a row.

● Continually analyzed business and developed growth strategy to enable identification, training, and developmental needs for launch products and existing brands demonstrating year-over-year growth.

● Identified and uncovered provider’s needs(Neurologist, Allergist, Orthopedic Surgeons, Internist, Primary Care) to address appropriate patient types for utilization and to address complex issues related to resistance to the use of prescription brands.

● Collaborated with Medical Account Executive on a pilot project with a large Managed Medicaid Health Plan initiative related to asthma education and control; Employee Engagement efforts resulting in 2011 Employee Engagement Average 4.65/5.0 scale: 2012 Employee Engagement Average 4.65/5.0 ranking #2 in the region. AVRYL N. GORDON 281-***-**** Page 2

● Selected for special assignments to coordinate national training and develop a training manual for integration for an SAP system used by Merck Administrative Staff.

● Merck 100% funded MBA from the University of Houston focused on Leadership Development. Pharmaceutical Trainer, Dallas, TX November 2000 – November 2022

● Facilitated new hire training for large expansion classes (+400); trained product and disease-related curricula while utilizing adult learning techniques, executing effective presentation skills, and managing group dynamics for over four hundred Professional Representatives.

● Ran day-to-day operations for the training center including training schedule, coordination, budgeting, and Human Resource Management.

● Directors Award for Training Excellence and Leadership. Pharmaceutical Sales Representative, Houston, TX February 1998 - November 2000

● Sold pharmaceutical products in the Hypertensive, Osteoporosis, Arthritis, Migraine, and Respiratory franchises: COZAAR/HYZAAR, ZOCOR, FOSAMAX, MAXALT, SINGULAIR, PEPCID, VIOXX, ZETIA.

● Winner of the Vice President’s Award and “License to Sell Award for Vioxx Launch Excellence” for exceeding sales objectives. EDUCATION

Master of Business Administration (MBA)

University of Houston – C. T. Bauer School of Business Bachelor of Arts (BA) in Communications

Southwest Texas State University



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