Beverly Zanders

818-***-**** • ad2kgt@r.postjobfree.com

Customer-Centric Manager Email Marketing Expert Legal Assistant CRM Integrator AI Content Creator Data-Driven Leader Compliance Workflow Owner Project Manager Community Volunteer WORK EXPERIENCE

Digitalpivots (California) 8/2020 - present

Digital Consultant

Provide round-the-clock client assistance in digital marketing, reporting, and affiliate offers.

Conduct personal consultations for clients intrigued by digital assets and blockchain, offering tailored guidance and technical support. Achieved an impressive 95% rate of second-session bookings. Bank of America (North Carolina) 1/2005 - 6/2020

Digital Channel Manager

Acted as client support for internal stakeholders, offering insights on industry best practices and channel optimization for 500M annual campaign impressions. Forged synergistic collaborations with cross-functional teams such as Legal, Privacy, Governance, Product, Agency, Analytics, MarTech, Production and Third-party partners.

Led comprehensive B2B & B2C email marketing initiatives, prioritizing customer support by proactively resolving tickets, meticulously researching, and addressing root causes of campaign issues.

Maintained strict adherence to governance, branding, content guidelines, and legal standards. Ensured seamless alignment with audience-centric CRM strategy across retention and attrition GTM plans for the Digital Banking Lifecycle Marketing program. Delivered precise campaign reports, refined systems, and upheld top marketing standards, ensuring flawless project execution.

Improved funnel conversion by managing six intricate campaign calendars and 20 learning agendas. Over 90% of the programs outperformed channel and business benchmarks.

Key achievements: Boosted engagement with 100 triggers/month, pushed monthly newsletter to 30M customers with a 3-5% CTR, grew internet leads by 220% via weekend blitz, migrated 220K customers to self-serve options, implemented dynamic content, 20M monthly chatbot impressions, 57 campaigns to reduce call center costs, promote mobile usage strategically, and introduced a new text-driven feature generating $1.8M in annual revenue.

Taskforce member: Application enhancements, compliance repository, go-to-market streamlined process (content process, database and file automation, QA process, and deployment systems), deliverability management and large volume sends, chatbot marketing, mobile optimization, reporting and analytics, and intranet management.

Employee Network leader, newsletter manager, and volunteered 200+ hours yearly. Additional positions:

Old Mutual Asset Management (Massachusetts), Marketing Coordinator 1/2000 - 12/2004

Bear Stearns (California), IPO Marketing Assistant 7/1999 - 12/2000

Capital Group (California), Senior Communications Specialist 7/1992 - 7/1999

Los Angeles Superior Court (California), Deputy Clerk 12/1985 - 6/1992 EDUCATION

University of California, Los Angeles − Paralegal Candidate April 2024 University of Southern California − Masters, Communication Management University of Redlands − BSc, Information Systems

SKILLS

A/B and MVT Experiments, ADA, Adobe Creative Cloud, AI Development (in training), CAN SPAM, Canva, Discord, Google Workspace, HTML (basic), Jira, Moveable Ink, Office365, Persado, Photoshop, Propriety applications, SalesForce Marketing Cloud, Slack, Teams, Telegram, Validity, X, Zoom