Social Media Digital Marketing

Amoako, Kwaku

New York, New York ad2j7s@r.postjobfree.com 202-***-****

www.linkedin.com/in/kwaku-amoako/

PROFILE

Dynamic recent graduate with hands-on experience in boosting social media engagement and SEO. Proven track record in creating compelling digital content and implementing effective online marketing strategies.

EDUCATION

Pace University, Lubin School of Business New York, NY Bachelor of Arts (B.A) in Business Management April,2022

GPA: 3.6

Relevant Coursework: Marketing Management, Consumer Behavior, Business Data Analytics, Digital Marketing Fundamentals

Pace University, Lubin School of Business New York, NY

Master of Science(MS) Social Media/Mobile Marketing May 2023

GPA: 3.8

Relevant Coursework: Digital Advertising, E-commerce Strategies, Marketing Analytics, Web Design,Market Research

WORK EXPERIENCE

ACM Digital Marketing New York, NY

Digital Marketing Intern September 2023 – present

●Assisted in the development and implementation of social media strategies, increasing engagement by 20%.

●Collaborated in SEO optimization for the company website, resulting in a 15% increase in organic traffic.

●Conducted market research and contributed to content creation for various digital platforms.

TBA Agency New York, NY

Digital Marketing Intern July 2023 - September 2023

●Supported the marketing team in campaign planning and execution for various digital channels.

●Assisted in the analysis and reporting of marketing metrics to measure campaign effectiveness.

●Participated in brainstorming sessions for new marketing initiatives and strategies.

WJD Exclusives New York, NY

Digital Marketing Intern October 2022- February,2023

●Assisted in developing social media content calendars, contributing to a 10% increase in engagement on platforms such as Instagram and Facebook.

●Supported the SEO team in keyword research and optimizing website content for search engines.

●Collaborated in creating email marketing campaigns, including newsletter design and audience segmentation.

PROJECTS

Social Media Campaign for [The Ordinary] - [Pace University] February, 2023

●Created and presented a comprehensive social media marketing strategy for The Ordinary, a hypothetical launch, focusing on audience engagement and brand awareness.

●Utilized platforms like Instagram, Facebook, and Twitter to target specific demographics and drive online interactions.

●Developed creative content ideas, including influencer partnerships and user-generated content initiatives, to increase brand visibility and customer loyalty.

SEO Strategy for [Vision Ease Glasses] - [Personal Project] December 2023

●Developed and implemented an SEO strategy for a fictional eyewear brand, 'Vision Ease Glasses'.

●Conducted keyword research, optimized web content, and built a backlink strategy to improve online visibility.

●Analyzed website traffic and user engagement metrics, achieving a 40% increase in organic search traffic.

SKILLS

●Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn,Quora, Pinterest)

●Digital Marketing Tools (Google Analytics, Google Ads, Keywords Planner, SEMrush)

●Content Management Systems (WordPress)

●Microsoft Office Suite (Word, Excel, PowerPoint)

●Basic Graphic Design (Canva,Indesign, Adobe Photoshop)

●Email Marketing (Mailchimp)

CERTIFICATION

●Google Digital Garage Certification

●Meta digital Associate

●Microsoft Search Search Advertising Learning Path

●Hubspot Inbound Marketing Certification

●Coursera Google Digital Marketing & Ecommerce

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