Digital Product Owner
Resume:
Rodrigo A. Rachitoff Suni
Av. Paseo de la República 6190, dpto. 1708 -Miraflores, Lima - Perú
ad266j@r.postjobfree.com
EDUCATION UNIVERSIDAD DE LIMA, Lima, Peru
Bachelor in Business Administration, July 2014
Top 30%
ERASMUS SCHOOL OF ECONOMICS, Rotterdam, Netherlands MSc. Economics and Business, specialization in Marketing, November 2018 Thesis: Pre- and post-adoption behavior of products in the banking sector in emerging economies. PROFESSIONAL
EXPERIENCE iO, Lima, Peru
Digital Channels - Product Owner, Oct 2022 – present
• iO is a brand new alternative from Credicorp Ltd. (NYSE: BAP) for peruvian customers’ to gain access to a world of 100% digital financial products, with market-braking benefits and loyalty programs
• I am responsible for the onboarding process, ensuring an efficient, fast, and error-free flow, guaranteeing a good user experience and effective communication
• Define and communicate the product vision together with creation, prioritization, and maintainance of the product backlog, based on perceived customer value and priority.
• Gather and analyze requirements as well as prioritize customer inquiries and incidents to translate them into user stories, fixes and new features
• Seek feedback, measure product success, and identify areas for improvement in functional, security and efficiency terms
• Responsible for bi-weekly business follow-up presentations to the organization’s c-level BBVA, Lima, Peru
Business Transformation Manager, May 2022 – Sep 2023
• Advised senior managers and directors on more than 8 high-impact strategic programs for the business, including Payments, Open Market, Wealth Management, Risks, IT, Distribution Models, among others.
• Co-created part of the bank's strategy in key business areas and enablers and generated analyses and businesscases for the creation of new businesses.
• Led a project to identify new markets and underserved customers in corporate banking.
• Co-led a project to improve the value proposition and process efficiency of the Mortgage and Real Estate Business product and identified up to 10 critical initiatives for the business.
• Participated in the organization of strategic forums, monthly and annual, for decision-making at the bank.
BBVA, Lima, Peru
Enterprise Business Execution Manager, November 2020 – May 2022
• Responsible for the running business of Corporate Accounts, Collections, and Payments products, leading management and communication with the bank's key sales teams to ensure business continuity.
• Responsible for the generation and execution of co-created initiatives in coordination with multiple bank teams to support the growth of the NPS of the product portfolio (increased NPS from ~10% to 60% in less than a year).
• Led the ideation and implementation of a key project to improve the efficiency and value proposition of the Corporate Payment Methods product portfolio, increasing productivity and product placement by 3x in the first 6 months.
• Main point of contact with internal control units and regulatory entities for the implementation of projects and controls for the prevention of financial and non-financial risks.
• Responsible for the coordination, implementation, and deployment of initiatives and campaigns that accompany the achievement of annual growth objectives in commissions (~S/10MM per year). BBVA, Lima, Peru
Enterprise Products Manager, May 2020 – November 2020
• Responsible for value generation (~S/60MM in annual commissions) through prioritizing the development of new cross-functionalities for all corporate products using multidisciplinary SCRUM teams, as well as optimizing and improving processes fromonboarding to post-sales.
• Responsible for identifying quick-wins to improve internal/external customer experience and commission income.
• Responsible for developing monthly and quarterly commercial goals for placing products in various commercial segments.
• Monthly presentation of channel financial and commercial statements to commercial heads and enterprise product management.
Banco de Crédito del Perú - BCP, Lima, Peru
Deputy Digital Transformation Project Manager, March 2019 – May 2020
• Led the contact center transformation team, consisting of 5 software engineers and 1 UX writer, focused on designing and developing automation and self-service technologies with chatbots for customers, with the goal of reducing calls and generating more revenue for the bank, with an impact of ~S/40MM.
• Managed the multidisciplinary teamunder the Scrummethodology, continuously prioritizing the product backlog and functionalities, and presenting the impact of each in the business case.
• Identified "quick-wins" for the project, as well as the key processes to be targeted with the project.
• Responsible for developing and presenting monthly project results to the management committee. Banco de Crédito del Perú - BCP, Lima, Peru
Senior Product Analyst, Savings Accounts, October 2016 – October 2017
• Responsible for the savings accounts of Personal Banking (~S/20B), from the generation of tactical campaigns and market analysis, to the generation and presentation of the annual marketing plan in conjunction with Communications teams. Budget of S/5MM.
• Developed financial analyses of the savings account portfolio, annual budget and projections of balances and market share.
• Implemented massive and tactical campaigns aimed at attracting balances and commissions. Generated S/90MM in annual net profit with annual growth of ~10%.
• Led the "Customer Journey and Experience Transformation" project as a specialist in the passive products area of Personal Banking. Responsible for ideating, implementing, and presenting initiatives to increase overall customer satisfaction in their first 100 days as a customer. Banco de Crédito del Perú - BCP, Lima, Peru
Products Analyst, Pensions, August 2014 – September 2016
• Responsible for CTS accounts (~S/7.5B), from the generation of tactical campaigns for customer acquisition and retention, to market and competition analysis.
• Conducted in-depth customer/product analysis to obtain relevant insights for business potential evaluation.
• Lead the project for data ingestion and dashboard automation for efficient portfolio management and visualization of results.
• Responsible for the annual budget and revenue projection, as well as monthly and annual income statement analysis of the product (~S/60MM annual net profit with annual growth of ~5%).
• Lead the analysis, design, implementation, and monitoring of a project to create new customer retention channels through the call center, achieving a 60% increase in customer retention (+ S/10MM monthly) in the first 6 months.
LANGUAGES English - Advance, 2017
IELTS 7.5
Italian - Advance
Antonio Raimondi Italian School, 1996-2008
SKILLS Advanced Excel Advanced English Advanced Italian Financial Analysis High-Impact Presentations Teamwork Database Management SQL Agile SCRUM Digital Marketing Technology Problem Solving Consulting Strategy Google Jira Volunteering Leadership Empathy Effective Communication Adaptability Results-Oriented Integrity Resilience Critical Thinking
Contact this candidate