John Giddings Los Gatos, California 408-***-**** ad24tw@r.postjobfree.com linkedin.com/in/johngiddings

Dynamic, highly technical semiconductor professional (20+ years, MSEE, MBA), experienced in program management, marketing, sales, business development, operations, logistics, customer support, KPI management, research and development, manufacturing/test (National Semiconductor, VLSI, AMKOR, TSMC), NPI, budgeting, cost management, quality programs, program management tools, stakeholder engagement, vendor relations, policy and regulatory compliance, streamlining connectivity and business processes and operations over diverse cross functional internal, external and international organizations. Develop detailed use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations. Negotiates agile adjustments based on changing requirements, capabilities and long term goals. 20+ years of success in finding markets for exotic new technology, new product introduction, market research, mass production, manufacturing, marketing/sales support. Seep experience building and leading large-scale engineering projects that successfully deliver and support consumer-led applications. Working with and within startups, exploring, and identifying unexpected and optimal markets for semiconductor products (Analog/Mixed signal, SerDes, Sensors, Power, Data Acq, exotic memory, security/encryption, automotive, MilAero, Photovoltaic, LED, biomedical). Adj. Professor of entrepreneurship guiding startups with IP from virtually every field of engineering. Forge and strengthen relationships with customers, vendors, and internal stakeholders/leadership to deliver key milestones on time and on budget. Strong business and technical acumen to guide technical programs and events into new and evolving markets from development to operations to sales channel to customer. Passionate in leading diverse teams to discover and win customers that open new markets and the best solution for all.

Core Competencies

Engineering and Engineering Management, Patent development, Research, Sales, Marketing, Business Analysis, PMP™, Operations, CRM, Strategic Planning & Execution, Team Building & Motivational Leadership, Training & Mentorship, Revenue Growth, Remote Team Management, Vendor Engagement, Relationship/Stakeholder Management, Technology Solution Portfolios, Product Marketing, Clean Tech, Bridging between new Technology and Business, Account Management, New Product Introduction

Lead to DFx principles. ICs/Semiconductor Manufacturing, Energy production and management, Electronics, Computing, Efficient

CRM/HubSpot/SQL

Patents:

”Filtering system for permission based incentivized advertising” US 7660737 (Sold to Google)

“Systems and methods for developing and distributing illumination data files” US 10339591B2

“Internet based system and apparatus for paying users to view content and receiving micropayments” US 9372939B2

Professional Experience

Telelumen – Saratoga, California 2010 - 2015

Director of Business Development (Consumer/Industrial/Scientific)

Reported to the CEO encompassing marketing, direct sales and program management including pricing, international collateral, tradeshow logistics, intellectual property and production.

Strategically led customer success team across lifetime sales and marketing that delivered new features, updates, and enhancements to Telelumen’s human factors illumination product line. Oversaw the areas of engineering, business, sales and marketing.

Patent #9,066,404 for Creation and distribution of Illumination data files

Created new sales strategy and plan resulting in record design wins and largest ever sales in Europe, North America, Japan and China including simultaneous trade shows on different continents.

Developed and executed marketing plan resulting in breakthrough penetration into new worldwide markets in scientific, horticulture, medical and human centered design applications.

Program manager for largest, most advanced lighting experience lab specification and construction.

Created live multimedia trade show demonstration and international collateral including data sheets, video and direct training materials resulting in new accounts and partnerships with international research institutions.

Delivered strategic leadership, defined the product roadmap, scoped engineering requirements, reviewed architectural solutions, and provided outstanding subject matter expertise and service to Architects and Engineers.

Maintained responsibility for the team’s growth, training, coaching, and mentorship activities. Strengthened the team’s knowledge and skills.

Managed engineering and software vendor budgets and relationships. Decreased costs while extracting more value out of business partners.

National Semiconductor – Santa Clara, California 2008-2010

Global Business Development Manager

In this intrapreneurial solar power venture created partnerships with energy utilities, government regulators, power inverter companies and solar installers.

Program managed and drew on resources from multiple internal partner product groups for bids on smart grid proposals for residential, utility and government power generation projects resulting in installation at the National Renewable Energy Laboratory.

Managed marketing partnerships with major PV panel and inverter companies.

Acted as lobbyist to the US Senate, Representatives, DOE and State level CEC resulting in favorable new regulations incorporating new energy efficiency technology.

Established and continuously built out the company’s Project Management Office (PMO) from scratch. Formulated and executed a roadmap and organization’s structure that increased the engineering team’s velocity while simultaneously streamlining important processes.

Constructed executive-level dashboards that measured project health and status.

Co-led efforts with product and engineering services, marketing, and customer success teams. Ensured solutions were delivered on time and often above expectations.

ChipX – Santa Clara, California 2005-2007

Senior Product Marketing Manager

In this small configurable ASIC company, responsible for creating all customer and sales training collateral, pricing tools, distributor contracts and guided new product definition.

Secured 5 new design wins by product managing the mixed signal telecom products from requirements to production.

Launched first configurable SerDes transceiver product compliant with InfiniBand, Fibre Channel and Ethernet

SmartPenny – Los Gatos, California 1998-2000

Founder (Sold to Google)

Conceived and founded Dotcom startup ”Filtering system for permission based incentivized advertising” US 7660737

Developed pioneering technology enabling microcommerce.

Developed and patented opt-in concepts for webpage and search result customization of monetary rewards for user interaction.

Conceived and patented early CAPCHA device

National Semiconductor – Santa Clara, California 1991-1995

Device Engineering Manager

In this mixed large signal ASIC manufacturing company, managed new process implementation program, through end of life customer and product management including process control and yield improvement and technical problem solving touching every process in the fab (CVD, Implant, Diffusion, metal deposition, Photo, Etch, Clean, Test).

Led device and test engineering team, yield enhancement group and international process teams for all analog products (Power, Automotive, Data Acquisition, Medical, Video), QS6000, KT Problem Solving

Selected process metrology tools, wrote process specifications, trained fab personnel, Served as SEMATECH rep

Santa Clara University – Santa Clara, California 2011-Present

Adjunct Professor and Board Member, Engineering Management

Responsible for developing and delivering graduate and undergraduate courses centered on international entrepreneurship and engineering management learners.

Developed EMGT 373 "High Technology Entrepreneurship" course for the graduate school of engineering.

Developed and delivered ENG 172 "Applied Entrepreneurship" Live Business model development for UAV/Drone market opportunities encompassing emergency response, property inspection, facilities management, cinematography, security, and software development.

Guided students to launch and fund technology ventures in sports tech, agriculture tech, energy, consumer products, wireless communication, location-based services, manufactured products, professional services, robotics, IT, and non-profit sectors.

Instructed real world application of market analysis and business model development

Delivered the courses in person and online to international and domestic learners.

Member of School of Engineering Industry Advisory Board (Emeritus), Levy School of Business Alumni Board

Chairman of School of Engineering Alumni Board.

Previous Appointments Include

Mindspeed – San Jose CA, Senior Product Marketing Manager 2001-2004

Amkor – Santa Clara CA, Major Account Manager 1998-1999

TSMC– San Jose CA, Major Account Manager 1997-1997

VLSI Technology – San Jose CA, Technology Marketing Manager 1995-1996

Education & Certification

PMP™ Project Management Professional Certificate, Project Management Institute

Master of Science in Business Administration, Santa Clara University

Master of Science in Electrical Engineering (Semiconductor Physics), Santa Clara University

Bachelor of Engineering (Electrical and Biomedical), Vanderbilt University

Community Services/Accolades

Community Service: Vista Center for the Blind Board Member (Chair of Development Committee), Santa Clara University Industry Advisory Board, Past Chair of Engineering Alumni Board. Levy School of Business Alumni Board, SCU Alumni Board

Public Speaking: Stanford Photonics Research Center, ASME International, Harvard Business School Tech Alumni, Solarpraxis Utility Scale Power, Intel International Science Fair

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