CRAIG BARNARD-EL

Washington, DC ***** 847-***-**** ad22iv@r.postjobfree.com linkedin.com/in/craigbarnardel/ TARGET ROLE: REGIONAL SALES DIRECTOR

“Championing Strategic Leadership to Drive Business Transformation.” Competent, innovative, accountable business leader leveraging 20+ of experience in steering business development and success globally. Highly proficient in consultative sales, marketing, and customer relationship management to streamline progressive business operations. Enthusiastic, proactive professional adept at identifying business opportunities and establishing strategies to drive business projects’ profitability. A strong communicator with a proven track record of cultivating strategic business partnerships and relationships with diverse clients and associates. Motivated change leader with the ability to mentor and guide teams to achieve goals and thrive in a competitive, high- growth environment.

CORE COMPETENCIES

New Business Development Operations Management Strategic Business Planning & Execution Consultative Sales Management Marketing Revenue Maximization Financial Management Profit & Loss (P&L) Analysis Forecasting Prospecting Lead Generation Product Management & Selling Program Facilitation Risk Management Market Industry & Competitive Analysis Customer Service Management Negotiation Contracts Management Process Improvement People Management Recruitment, Training, Onboarding, & Retention Leadership & Teamwork Critical Thinking & Decision Making Conflict Resolution Communication & Interpersonal Skills PROFESSIONAL EXPERIENCE

REGIONAL ACCOUNT EXECUTIVE Equinox Fitness Group Washington, DC Aug 2022 – Present

• Spearheaded campaigns resulting in a substantial 40% surge in new member acquisitions, consistently enhanced partnership subsidies by over 10%, and strategically devised initiatives culminating in a remarkable 25% increase in membership renewals.

• Gained six net new corporate, university, government contracts & partnerships for the DMV region within my first 60 days. Executed in person and virtual events and expanded corporate membership offerings to achieved wellness objectives.

• Exceeded 120% of monthly sales goals monthly by implementing updated sales funnel best practices with Regional Director of Sales & Operations for corporate business revenue & profitability.

• Successfully reduced the sales conversion cycle timeline by 50% through the implementation of meticulously tailored engagement strategies & upgraded corporate sales best practices. SENIOR SALES DIRECTOR – MEMBERSHIP Equinox Fitness Group Chicago, IL Feb 2021 – August 2022

• Cultivate strong business relationships with multifaceted clients, team members, and stakeholders to expand and scale the business.

• Assess competitions and market trends to determine new business opportunities and develop strategies to increase the club's profitability in four months.

• Supported hiring and onboarding process for new advisors; executed sale management training, including sales analytics, lead generation activities, and leadership development to enhance the employees’ sales skills and knowledge, optimizing operational efficiency.

• Produce monthly business performance and present sales and revenue forecasts at the division’s sales management meetings.

• Organize and execute key client events, facilitate lead generation efforts, and identify prospects to maximize business value. DIRECTOR OF SALES – MEMBERSHIP The Metropolitan Chicago, IL Aug 2017 – March 2020

• Played a pivotal role in multiplying the club’s new member acquisition rate by 3 times, resulting in over 50% net revenue.

• Developed effective strategies and created an annual sales plan to achieve departmental revenue goals and expand the membership base.

• Built strategic partnerships across political and cultural groups to broaden the club demographic, increasing new membership applications.

• Spearheaded membership events, promotions, and joint ventures in collaboration with legal and corporate partners to strengthen connections and engagement with members. Increased the total number of young executive applicants and members.

• Exceeded the yearly sales goal by 114% and was hailed as the #1 in sales across all sister clubs globally in 2019. OWNER / DIRECTOR OF OPERATIONS Ultimate Athletics LLC Wauconda, IL Feb 2006 – June 2017

• Prompted the company’s expansion from the ground up with only 20+ members to over 3+ locations with 2500+ members and 28+ teams.

• Presided over the execution of strategic business plans, including financial and budget management, generating $7M+ in annual revenue.

• Negotiated B2B contracts for revenue generating programs such as student-athlete training, personal fitness training, and seasonal sports camps across business units.

• Hired, supervised and trained 60+ high-performing staff members on company’s customer service, quality control, & industry safety & certification to ensure industry growth & compliance.

• Negotiated & executed the sale of Ultimate Speed Camps & RelmWear to industry leader. REGIONAL SALES MANAGER Varsity Spirit Group Dallas, TX Jan 2009 – March 2015

• Chaired the business operations around the Midwest region, including building and maintaining a book of business for multiple clients.

• Led the training and development of sales representatives; provided mentorship on various effective business development strategies.

• Designed marketing collaterals such as brochures, flyers, social media posts, etc., to promote brand development and mission.

• Conducted effective webinars and Go-To meetings for regional sales representatives to monitor organizational performance.

• Initiated market research to develop new products, forecasted sales, and prepared budgets to ensure the quality of projects/programs.

2 Craig Barnard-El 847-***-**** ad22iv@r.postjobfree.com EDUCATION

Bachelor of Arts in Theatre, University of Louisville Louisville, KY Associates degree in communications, Northern Illinois University DeKalb, IL Leadership & Management, Online Certificate Program, Wharton, University of Pennsylvania PROFESSIONAL AFFILIATIONS & ACHIEVEMENTS

Member, American Management Association January 2019 Member, National Association of Sales Professionals January 2019 Member, National Hospitality Association Sept 2018 Keynote Speaker: Annual New Member Recognition Ceremony, Golden Key International Honour Society May 2013 & May 2019

Humanitarian of the Year, Golden Key International Honour Society May 2014, May 2016, & May 2018 Honorary Member, Golden Key International Honour Society June 2018