AMIT KUMAR

( B.Pharma, MBA)

Supertech Eco village-3 sector 16B, Noida West,201306 -INDIA

Phone: +91-892******* . Email:ad221t@r.postjobfree.com

PROFESSIONAL OBJECTIVE: To learn, to innovate and to excel.

EXPERIENCE:

More than 18 yrs of working experience in Sales and Marketing in Derma, Neutraceutical, Opthal, Herbal Activation Marketing and all pharmacy chain like Guardian, Apollo's, and Apna chemist and Healthskool pharmacy chain .

Product Management & Training to all Executive Level to Middle Management in Ethical Sales and Marketing task force.

At OPTHO Life sciences ( OPTHO Remedies ) asHead Marketing from Nov 2018 to July 2020- Handling Eye cosmetic brand ( Ojic cream and Vitamin E)

UNIFARMA HERBALS LATVIA : Join at Marketing Manager in Aug 2015 to Oct 2018 handling marketing and sales team of 150 team PAN India . ( Export Derma division ( Derma septic cream, U GLow, Pimple Off - Award in brand categories compolitition magazine.

Launched French Cosmetic brand ( Hair/ Nail / SKin,)

Exporting countries : Yemen, Philippines, Peru, Chilli, Japan, Veitnam, Cameroon, Uganda, Latvia, UK, and Canada, Poland, Germany for Derma division

-Product Launched : PAN India Launch at Scabita cream, Dermaseptiic cream, Opthal products and General products, Launched Lycored syrup, Kee 7, Revici, Cicanil scar formula, Diser ( Pain management ) ( Tulsi Green Teas (100cr Brand), Organic Chywanparsh Health supplements and Ayruvedic Skin care Products, Herbal supplements products ( Heart care, Male care, joint care, Immune care, cough & Cold, Women Care, Child care,Kidney care) Unifarma Global Neutraceutical products ( Salmon oil, Glucosamine Fort, Liver syrup) and cosmetic ranges and Herbal Eye drop and Kojic cream ranges ( Under dark Eye cream )

Management of more than 50 + store at Organic India

Currently heading marketing in Health care, Neutraceutical, Organifarma Derma Division.

Core Competencies

Formulate Promotional Budget in tune to the Marketing Contribution & ensure adherence

Development of the Trade Marketing Strategy to achieve business objectives of all product categories

Monitor and control Marketing Expenses, on Monthly basis, related to each product group

Keep abreast of Competitor Activities and sales & create and ensure adherence to annual trade marketing budget

Selection, finalization & Dispatch of Promotional Tools a trade promotional plan with key customers and channels

BTL & ATL Activation Marketing BTL Activation (Road Shows, Consumer Sampling,

IN store and Outdoor branding

Strategic and Tactical Market planning and analysis of data through research and analysis for development and implementation of category strategy for existing and new products

New Product Architecture and Specification & Communication strategy

Market opportunity identification and analysis and Trade campaign for Retail (QPS & QPDS)

Brand development and market expansion strategies and prepare the budget for the trade marketing activities and design and monitor comprehensive cyclic activity plans merging the initiatives of both Sales and Marketing functions

Incentive plan &Make &input plan, joint field working, Giving Presentations to Doctors in Seminars,Doctor – CMEs & programs designed for trade level inputs and outlet penetration suitable for current and future business growth in the various regions

Create and ensure adherence to annual trade marketing budget & Officer to ensure that trade marketing strategies are aligned with sales objectives and revenue targets

Roll out secondary based schemes and consumer promotions in the market Brand awareness and Visibility and Visual Merchandising

Handling various Exhibition ( IIFT- Trade fair, Arogya and IPHEX and International Exhibition

My Current Achievements:

CSR- Activities –

My Exclusive Interview in leading Magazine of KRUCH Magazine in Mumbai in year 2015

My Interview coverage in leading magazine BUSINESS INDIA July 8th 2013 on Market Expansion in FMCG& The goodness of Tulsi Herbs Page No 91 year- 2012

Coverage in Ayurveda Industrial survey Magazine -2011

GIL Award for Best product strategy at Mumbai 2014, ( Presenter Sir Ratan Tata)

Export award by Mr Gangwar state minister in Organic sector India ( 2014)

Best Star performer in 2012- Received Gold coin as token of thanks from Managing Directors

Best Star Performer in 2011&2014 & 2015- Also Visited to Germany for showcasing Indian organic food & FMCG product at Biofach Exhibition (Global Exposure) for educating International Buyers and clients

Join as Group Product Manager in ORGANIC INDIA from Aug 2010 to July 2015 at Lucknow and promoted as Marketing Manager head PAN India

Profile Summary: Marketing, Brand Management and Training

Handling Departments:

Direct report of Design Department- Handling team of 3 persons Executives to Manager Grade)

Store department directly control Handling & managing shift by 3 executives & pharmacist

Marketing Department: team 3 Product Managers/ 2 Product Ex.

Marketing & Innovation in Ayurveda - BTL & ATL Activation Marketing BTL Activation (Road Shows, Consumer Sampling,& IN store and Outdoor branding and Manage the POP material such as dealer's boards in shop materials & ensure the effective utilization of POP material by the sales team and distribution plan and handling venders

(1)New Organic Ayurvedic Store at Airport - Innovative Brand Marketing more than 50 + stores

Open first store at Airport Lucknow & Varanasi - first organic store in India and now more than 40 Exclusive stores

(2)Innovative promotional inputs for Ayurvedic doctors

-First time introduce Ayurveda drug Index book, just like Allopathic CIMS, which is well accepted by medical fertinity

-Introduce Ayurvedic products Pharmacy retail chain Like Guardian pharmacy & Explore new way to exposure of formulation products

(3)Brand Activity Classical & Modern Ayurveda products for product promotion and CSR Activities

-Branding on mobile van to showcase product ranges to generate PR in Metro cities

-Product branding on toy train at National Animal Zoo for creating awareness of brands

-Morning park campaign to showcase brand promotion

-Conducted free Health checkup at Residency &Elite society

- Farmer Activity & product Display to show case brand awareness

- Earth Day Activity at Lohiya Park Lucknow & Yoga Day campaign PAN India 2015&2016

(4) Concept of Ayurveda at School, Institutes & Pharmacy colleges

- Display Activity schools for educating & introducing product like organic chywanparsh,

Immunity, Liv + Care to improve appetites

(5) Design campaigns:

BMD Campaign Diabetic Health checkup Campaign, taster the best campaign/ Tulsi Day Campaign

Ayuvedic formulation and Product clinical Report at Adarsh Jail - As health camp at Adarsh jail a trail report of Ayurvedic/ herbal products for constipation & Irritable bowel on 200 patients for 3- 6 months marketing campaign

Sahara Campaign: Organize the Sahara event at Lucknow with free dispensing of tea to create brand awareness in Cricket Match and Marathon in Lucknow

(6) Conducting products show at PFA (people for Animals) organized by Maneeka Ghandhi show

Print Promotion:

Advertisement of products in magazine like housekeeping, prevention, Sarita, Rail Bandhu Magazines, in Rajdhani train, Industrial survey of organic magazines

(7) Conducting CME / DGM as per plan/ Cycle Meeting

Strategic thinking and ability to implement strategies.

- To fill market gap by launching Natural Aphrodisiac product as strategic thinking for 2012 as result

a great response of O-Joy Natural Androgen in market on very first Launch, & brand

Contributed 24 Lac in 3 months

Product Manager in Kee Pharma ltd New Delhi from May 2008 to July 2010

Profile Summary: Marketing, Brand Management and Training

Managing a portfolio of Derma,, Pediatric Neutraceutical segments with team of 3 members

KEE-7, REVICI, SALSOL-X, DISER, NT-NATAL Flagship products Handled

BTL Activity on Anti-aging, Scar Healing product, IBS, product, Geriatrics products

Strategic and Tactical Market planning

New Product Architecture and Specification

Communication strategy

Market opportunity identification and analysis

Brand development and market expansion strategies

Managing a dedicated team of 3 Product Executives

Imparting training to new field force & in review sales meeting ( trained 80 new joinee till date)

Developing new VAB, Training manual, pack shot design, new reminder cards, LBF,

Incentive plan &Maket&input plan, joint field working, CME, Sample allocation plan.

Area of control: 150 all over India.

Join as Product Executive & Promoted as Business Development Manager in MNC an group a Russian based company Protect Biosystem from May 2006 to may 2008 in Delhi.

Profile Summary: Marketing, Brand Management, Strategic Planning, Sales, CRM and Operations

Profile

Handle Antibiotics range in product like Z-LOX,(Quinolone &2nd Generation Antibiotics)

Consulting, designing and implementing marketing strategies and Patient Relationship Management (PRM) programs with value added services for patients in coordination with Product Management team of pharmaceutical companies

Imparting training and strategizing for future growth of the branch

Achievements: DERMA DIV:

Successfully launched Invermetin as brand name of scabie &scabita all over India in Derma

Territory Sales Officer- South Delhi (Not on Pay role) at JAGSONPAL PHARMACEUTICALS Ltd from Sep 2005 to April 2006 in New Delhi.

Profile Summary: Sales assigned for in South Delhi Lycored Syrup division, managing the sales for trade and institutional sales

(Launch RML Hospital / Dental clinic, and south delhi area South Ex 1 & II )

: Attended Lycored syrup Launch & Training for NIS Sparta Jagsonpal Pharmaceutical New

Delhi

QUALIFICATIONS:

M.D (Alternative Medicine) from Indian Institute of Alternative Medicine Kolkata (A.M) -2013-2014

M.B.A(Marketing & Information Technology) – 2005 -2007 RAJSHTHAN VIDYPEET DEEMED UNIV 2005- 2007

B. Pharm - Dr.B.R.AMBEDKAR UNIV AGRA 2003 ( Selected through State Engineering Examination sitapur, road Luck now) Secured 22 rank in state exam in general category

TECHNICAL COMPETANCE\ COMPUTER SKILLS

Working knowledge of Microsoft Excel PowerPoint

Basic Language Graphics and internet system

COMPANY TRAINING:

Uttar Pradesh drug &pharmaceutical, ltd(done summer training)

RANBAXY LAB

Central Drug Research Institute Luck now. (CDRI)

PERSONAL DETAILS:

Father s Name : Prof.B.B.Prasad

Date of Birth : 02 nd July 1979

Marital Status : Married

Hobbies : Making friends, listening songs

Nationality : Indian

Linguistic Abilities : English, Hindi.

Contact No : +918********* Email:dramit1205@ gmail.com

Declaration: All the above informations are true to the best of my knowledge.

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