Robert N. Jacobs
Senior Communications Executive
ad1s8z@r.postjobfree.com • 202-***-****
www.imdb.me/robertjacobs
www.linkedin.com/in/bnjacobs • Washington, DC
Summary
Accomplished, award-winning strategist, change agent, and leader in social media engagement, strategic and crisis communications, and innovative media development. Stellar written and verbal skills complemented with exceptional interpersonal strength lend to clear messaging, engaging presentations, and consensus with key stakeholders. Collaborative, pro-active leadership style inspires teams, fosters relationships, and negotiates partnerships. Ethics advocate promotes diversity, equity, and inclusion with sensitivity and integrity. Two-time Primetime Emmy Award winning producer. Qualifications Summary
Senior communication leader and subject matter expert with extensive experience advising executive leadership teams in all aspects of strategic communication, including crisis and issues management.
Proven success leveraging data-driven knowledge and insights to identify opportunities for operational improvement and drive change that increases efficiencies and meets financial and business goals.
Leads end-to-end creative process and project management including team building, budgeting, timeline development, and resourcing. Published author and editor with exceptional storytelling and written communication capabilities. Key Areas of Expertise
● Strategic Communications
● Crisis Management
● News Innovation Leadership
● Published Author & Editor
● Public Outreach
● Change Management
● Organizational Optimization
● Project Management
● Digital/Social Media Campaigns
● Automation Software & Systems
● Planning & Budgeting
● Data Analytics
● Television/Web Development
● Relationship Management
● Training & Mentoring
Career Experience
National Aeronautics and Space Administration (NASA), Washington, DC 2000 – Present
Director, History and Information Services (2022 – Present)
Deputy Associate Administrator for Media Operations and Technology (2021 – 2022)
Deputy Associate Administrator, Office of Communications (2007—2021)
Director, Division of News and Multi-Media Affairs (2002 -- 2007)
Chief of News and Information, Office of Public Affairs (2000 -- 2002) Active Security Clearance: TS/SCI (Current)
Advise and counsel senior leadership teams on all aspects of external and internal communications. Build and drive strategic communications planning and implementation. Lead transformation efforts supporting change management initiatives, mitigating risk, and ensuring smooth transition during administration shifts. Oversee project execution in collaboration with multiple cross-functional teams safeguarding project scope, budget, and timeline. Cultivate, update, and execute crisis/issues management plan and playbook. Leverage insights into data and analytics of messaging consistently identifying opportunities for improvement. Capture, preserve, and disseminate NASA’s historical information to multiple audiences. Engage and connect with key stakeholders delivering innovative digital and traditional communications tactics.
Spearheaded development and project management of highly recognized social media and external engagement initiatives.
Orchestrated four major redesigns of award-winning NASA website increasing traffic by 100%; achieved highest customer satisfaction rating of any government website and most commercial internet offerings.
Drove largest digital transformation of NASA’s multimedia assets in history.
Created and developed cutting-edge digital systems to collect, process, and distribute news and information.
Acknowledged subject matter expert and key spokesperson. P a g e 2 3
Additional Professional Experience:
Broadcast Technology Projects Manager, Associated Press (AP), Washington, DC 1996-2000 Developed and implemented the world’s most popular newsroom information system, ENPS. News Director, WREG-TV, Memphis, TN
Senior Producer, WTSP-TV, Tampa, FL
Reporter and Producer, WSMV-TV, Nashville, TN
Producer and Anchor, WHAS-TV, Louisville, KY
Radio Announcer, WMAK-AM/FM, Nashville, TN
Education
Master of Arts
Seton Hall University, South Orange, NJ
Bachelor of Science
Middle Tennessee State University, Murfreesboro, TN Publications
Astronaut’s Alphabet Book – Co-Author
2014
Hubble: A Journey Through Space and Time – Author, Editor 2010
Apollo: Through the Eyes of the Astronauts – Author, Editor 2009
America in Space: NASA’s First Fifty Years – Author, Editor 2007
Affiliations
Explorer’s Club, Fellow, Present
Academy of Television Arts & Sciences, Member, Present National Press Club, Member, Present
P a g e 3 3
AWARDS ADDENDUM
2022 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Best Overall Social Presence, Social Media
2020 National Space Club & Foundation
Press Award
2020 Webby Award – International Academy of Digital Arts and Sciences
Judges’ Award, Best Overall Social Presence, Social Media 2019 Primetime Emmy Award – Academy of Television Arts and Sciences
NASA and SpaceX, Outstanding Interactive Program
2019 Space Education and Inspiration Award
Federation of Galaxy Explorers
2019 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
Judges’ Award, Best Overall Social Presence, Social Media People's Voice Award, Best Overall Social Presence, Social Media
Judges’ Award, Corporate Communications, Social Media People’s Voice Award, Corporate Communications, Social Media
2018 NASA Distinguished Service Medal
2018 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
2017 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
Judges’ Award, Social Media
People's Voice Award, Social Media
2015 Presidential Rank Award
Meritorious Executive
2015 Rotary National Award for Space Achievement
Stellar Award, Orion Flight Test Communications and Public Outreach Team
2015 Douglas S. Murrow Award Public Outreach Award – Space Foundation
Orion Flight Test Communications and Public Outreach Team
2013 NASA Exceptional Service Medal
2013 Shorty Award
Best Government Twitter Feed
2013 Webby Award – International Academy of Digital Arts and Sciences
Government Honoree
2013 Ad Age Viral Video Award
Best Branded Physics Lesson, Angry Birds Space
2012 Webby Award – International Academy of Digital Arts and Sciences
Judges’ Award, Government
People's Voice Award, Government
2012 Douglas S. Murrow Award Public Outreach Award – Space Foundation
NASA Social Media Team
2012 Shorty Award
Best Government Twitter Feed
2011 NASA Exceptional Achievement Medal
2011 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
2010 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
2009 Primetime Emmy Award – Academy of Television Arts and Sciences
NASA Television, Philo T. Farnsworth Award
2009 Webby Award – International Academy of Digital Arts and Sciences
People's Voice Award, Government
2009 NASA Outstanding Leadership Medal
2008 Regional Emmy Award – Academy of Television Arts
& Sciences
NASA Television, Governors' Award
2005 NASA Exceptional Service Medal
2004 Government Solutions Pioneer Award
NASA Web Portal
2004 Rotary National Award for Space Achievement
Communicator of the Year, Space Shuttle Columbia
Accident, Civil Service/Contractor Team