Kathleen Birch
**** ***** ****** ******* *****, NY
716-***-**** ad1ix9@r.postjobfree.com https://www.linkedin.com/in/kathleen-birch-3b99b7208
SUMMARY
Senior Business Development Manager with extensive experience in formulating and managing marketing strategies for major vendor organizations within various fields including government, educational, and medical verticals (SLED, GEM, SWEP, SOUP)
Driver of innovation while executing strategic plans with focus on identifying and pursuing growth opportunities and increased profitability
Consistently exceeds objectives through effective selling techniques; adept in cultivating, managing, and maintaining customer relations
Proven expertise providing solutions and meeting internal and external stakeholder needs
Excellent verbal and written communication skills
GoProficient in Microsoft Word, Excel, PowerPoint, Outlook, Oracle, CRM, and Sales Force
Key Skills
Leadership & Supervision
Project Management
Account Management
Marketing
Contract Negotiation
Quoting
Inventory Management
Product Life Cycle/Supply Chain
2-Tier Distribution
B2B, Enterprise, Channel, Cloud, & SaaS Sales
International Business
Social Media Management
Data Analysis
Program Implementation
Performance Improvements
Recruiting, Hiring, & Training
Customer Retention
EXPERIENCE
Sephora/JCPenney – Williamsville, NY 11/2021-7/2022
Store Manager/Sales Manager
Managed staff of 4; produced staffing schedules, promoted teamwork, monitored employee performance, and identified performance gaps for corrective action
Exceeded team goals and resolved issues by sharing and implementing customer service initiatives
Processed daily paperwork, balanced sales, reconciled cash, and made bank deposits to facilitate opening and closing duties
Preserved product quality by maintaining stockrooms and disposing of damaged items
Updated and maintained store displays and signage
Served as product advocate with extensive knowledge of store offerings and up-to-date details of sales and promotions
Westcon Synnex – Tarrytown, NY 9/1996-3/2021
Senior North American Product Manager (2006-2021)
Sales (2002-2006)
Sales Operations (1997-2002)
Order Entry (1996-1997)
Partnered with sales and marketing teams to devise pricing models, messaging, and sales collateral for $50M budget in 2021
Developed trend forecasting techniques and strategy to improve product promotion and reach target demographics; recommended product changes to enhance customer interest and maximize sales
Established Amazon presence to generate alternative revenue for vendors thus moving current and aged stock and eliminating costly rotations; coordinated integration of new vendor products, promotions, and programs
Provided first level customer support including expedites and escalations; customer satisfaction resulted in increased sales by an average of 10% annually
Provided ongoing training of customers, resellers, vendors, sales teams, and engineers
EDUCATION
Bachelor of Science, Business Management Niagara County Community College – Sanborn, NY