TAMPA, FL *****

727-***-****

ad1i29@r.postjobfree.com

MATTHEW COHEN

ABOUT

An experienced Digital Marketing Strategist with a vast portfolio of digital media, brand marketing and campaign project management knowledge and skills. Providing a willingness to take initiative in developing successful digital strategies combined with a positive team-oriented attitude makes me a perfect candidate for modern digital-centric companies. With experience in website foundations, social media management, digital marketing and web analytics, I am poised to contribute game-changing dynamics to a well-rounded team. EXPERIENCE

Motiv8, LLC, Remote — Digital Marketing, Content Coordinator JUL 2023 - NOV 2023

● Design, produce, and distribute marketing materials to connect with target audiences and achieve business goals. Content creator for all marketing assets, including video, print and tradeshow projects.

● Craft and publish engaging social media content. Create strategies to attract new followers and increase engagement.

● Content manager for the front-end portion of the company website.

● Deploy all email marketing strategies, template creations and conceptualize automated outbound sequences.

● Manage paid search and display campaigns. Research and identification of high-value keywords for PPC campaigns.

● Explore opportunities to support business growth. Setup special offers and negotiate terms with comarketing partnership strategies. Establish a direct mail marketing process.

Mayple Marketing, Remote — Email Marketing Expert, Freelance JUN 2023 - OCT 2023

● Conduct health check audits for client accounts using Mailchimp.

● Help clients create and execute an email marketing strategy that leads to more conversions, improved customer experience, increased ROI from campaigns and automations.

● Advisor for clients providing guidance to follow email best practices for legal compliance with anti-spam laws and data privacy regulations. FlexPro Meals, Remote — Digital Marketing Manager

JANUARY 2023 - MAY 2023

● Responsible for building Digital Campaigns with the goal of creating leads, winning back former customers, and adding customer value.

● Conceptualize email and SMS strategies to increase deliverability.

● Develop automated workflows to enhance customer engagement and buying opportunities.

● Design all Email / SMS marketing templates.

● Frequently measure and analyze customer data for remarketing opportunities. Present to other departments.

Ruth Eckerd Hall Inc., Clearwater, FL — Digital Marketing Manager NOVEMBER 2013 - JANUARY 2023

● Design, develop and implement creative assets to achieve the organization's digital marketing goals.

● Website manager responsible for design assets, promotions & ticketing operations for content management system and ecommerce websites. Responsible for determining the architecture, technical direction and operational readiness. Content creator and proofreader for digital assets, landing pages; established a committee for the organization's first blog team. Project manager for creative video projects, for commercial and institutional use. Manage SEO strategies and backlink analysis. Analyze online metrics and customer data to report usability and content performance.

● Develop engaging content and promotions for all social media channels. Implement strategies to continuously grow following and engagement. Identify opportunities in new social media channels to achieve business goals.

● Conceptualize all email / SMS marketing strategies and manage customer lists. Develop content and execute weekly newsletters, pre-sales, special offers. Implement automations for customer retention and reengagement.

● Manage paid search, display and retargeting campaigns. Research and identification of targeted keywords for use in paid campaigns. Negotiate terms and deliverables with local and national digital media partners. Setup special offers and negotiate terms with daily deal websites. David A. Straz Center for the Performing Arts, Tampa, FL — Web Developer

FEBRUARY 2012 - MAY 2013

● Responsible for determining the architecture, technical direction and operational readiness of high-volume ecommerce web sites.

● Developed and maintained website landing pages with coding language, third-party database API integrations and ticketing system.

● Test web programs and sites, proof for errors and make modifications.

● Support projects to increase revenue through web and e-commerce websites.

● Responsible for managing the company intranet site, providing up-to-date information to the Board of Directors.

Winn Technology Group, Palm Harbor, FL — Web Developer, IT Support Technician, Business Development Specialist JANUARY 2002 - FEBRUARY 2012

● Created outbound collateral for Event Registration & Lead Generation campaigns.

● Design, develop and implement custom landing pages using Adobe Creative Suite, HTML, CSS, ColdFusion, MySQL and JavaScript.

● Managed companies social media pages using Facebook, Twitter and LinkedIn.

● Created client case studies and customer testimonial pieces.

● Developed inbound/outbound CRM applications for B2B solutions using File maker Pro and Salesforce.

Work Portfolio: https://macohen85.myportfolio.com/ EDUCATION, CERTIFICATIONS AND SKILL BUILDING

St. Petersburg College

Clearwater, FL

Associate's Degree

AUGUST 2007 - JUNE 2009

University of South Florida MUMA College of Business Tampa, FL

Digital Marketing Certification

JANUARY 2020 - JUNE 2020

University of South Florida MUMA College of Business Tampa, FL

Advisory Committee Member

JANUARY 2020 - JANUARY 2021

Tessitura Learning & Community Conference Attendee 2017 - 2021

Adobe Max Creative Conference Attendee

2021

MailChimp Foundations Academy Certification

2023

APPLIED TECHNOLOGIES

Graphic Design & Video Production

Adobe Creative Suite, Canva Pro, CapCut, iMovie

Web Development

HTML (5), CSS, WordPress, Drupal, Php, Tessitura API Integration, Filemaker Pro CRM Integration, Salesforce CRM

Social Media Management

Meta Business Manager, Facebook, Instagram, Air Table, Later, Tweet Deck, TikTok, Youtube, Slack.

E-Mail Marketing & Automation

Klaviyo, Hubspot, Prospect2, Mail Chimp, Constant Contact, Eloqua SMS Mobile Application

Message Media, Phizzle Mobile, Prospect2

Reporting

Tessitura Analytics, Google Analytics Data Studio, Microsoft Office, SEMRush, Hyros

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