Marketing Communications Manager

IRIS DE ESKINAZIS

ad0zk2@r.postjobfree.com 281-***-****

Results driven leader with over 14 years of experience, focusing on payments industry, marketing communications, loyalty

& rewards program management. Specialized in marketing campaigns, communications and key account management, leading cross-functional teams and projects. Areas of expertise:

• Marketing communications

• Competitive Analysis

• Campaign Planning and Execution

• Loyalty Program Management

• Budget Planning

• Strategic Account Management

EXPERIENCE

ABC Fitness Solutions Houston, TX

Product Marketing Manager 2021 – 2023

• Established go-to-market approach for new products, features, and markets; managed product launch, framework, and execution resulted in meeting sales targets.

• Created marketing communications & strategy in support of field sales executives and channel/partner marketing initiatives.

• Developed go-to-market plans, translating technical details and features into stories that resonated with customers and differentiated ABC’s product in the market.

• Identified opportunities to develop new resources, refined messaging and launched new campaigns to drive business growth.

• Conducted competitive analysis and provided impactful insights and strategies to cross-functional stakeholders.

• Tracked and measured marketing investments and analyzed results, identified gaps, and optimized marketing efforts to meet strategic objectives.

• Partnered with the content manager to produce content for multiple channels such as blogs, website, paid media, and webinars.

• Worked cross-functionally with Sales, Client Support, Finance, Product Management, Product Development departments.

• Presented product launch strategies, campaign results and progress to senior leadership on a regular basis. BBVA USA Houston, TX

Merchant Services Retail Product Manager / Payments 2018 – 2021

• Established annual growth targets, objectives and implemented strategic plan to ensure effective execution, increased merchant services accounts and POS devices sales 25% in the small-medium enterprise (SME) segment.

• Designed and executed marketing plan and campaigns for Merchant Services products (Clover POS devices), worked diligently with sales teams and grew merchant portfolio.

• Managed partner relationship with Fiserv, exceeded annual customer acquisition targets.

• Served as the key project manager assisting in lifecycle of new and existing products and services. Developed product implementation scope and established policy framework to enable BBVA customers access to new products offered by Fiserv.

• Launched, developed, and managed content on new Merchant Services website to provide information on merchant services products, features, and special offers.

• Cooperated with Marketing, Finance and Customer Relations Management (CRM) teams to design and execute digital, direct mail, Salesforce lead campaigns, in-branch marketing collaterals to increase new merchant account sales.

• Conducted market research to perform competitive analysis.

• Performed financial analysis of merchant portfolio, tracked, analyzed, and evaluated marketing campaigns; assessed their effectiveness and profitability; and communicated results to senior leadership. Garanti BBVA Bank – Garanti BBVA Payment Systems Istanbul, TURKEY Product Manager & Sr. Key Account Manager 2012 – 2016

• Designed and managed Business-to-Customer (B2C) credit card loyalty campaigns and promotions, increased revenue and transaction volume by 20% YOY for consumer credit cards such as American Express (Turkey), Bonus Card, Miles&Smiles Credit Cards (Largest credit card loyalty programs in Turkey).

• Developed and maintained strong C- Level client relationships and managed 100+ key accounts in telecommunication (Turkcell, Vodafone), e-commerce (E-Bay), textile (Nike), fast food (Burger King, YUM Brands), restaurants (Nusr-et), jewelry (Tiffany & Co) and electronics (Apple) identified critical needs and volume growth opportunities.

• Managed Point of Sales (POS) operations including design and implementation of pricing strategies and interchange fee structure.

• Developed and measured effectiveness of the credit card loyalty campaigns and pricing strategies.

• Managed the Merchant Integration process for the Bank’s digital wallet and campaign management application.

• Collaborated with Finance, Digital Marketing, Marketing, Customer Support and Customer Relations Management (CRM) departments within the bank in order to design and execute customized marketing campaigns that best represents the card holders’, merchants’ and the bank’s culture.

• Conducted financial analysis on pricing strategies, credit card campaigns and presented results to senior leadership.

Grupanya.com (Turkish version of Groupon in USA) Istanbul, TURKEY Marketing & Corporate Sales Associate 2010 – 2011

• For a large Turkish e-commerce marketplace, negotiated contract terms with clients. Successfully closed sales with a minimum target of 135 deals per quarter.

• Established new business, developed current business relationships and ensured client satisfaction. Colgate & Palmolive Istanbul, TURKEY

Marketing & Corporate Sales Representative 2009 – 2010

• Conducted daily pharmacy and dentist visits to communicate key product information, features, and benefits to health professionals via face-to-face introduction.

• Evaluated the effectiveness of the programs and provided suggestions for future improvement.

• Executed, tracked and strictly monitored assigned budget. Next Generation Media Istanbul, TURKEY

Sales & Marketing Assistant 2008 – 2009

• Organized marketing activities and coordinated workflow of sales, marketing and operations department. EDUCATION

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ISTANBUL BILGI UNIVERSITY Istanbul, TURKEY

Bachelor of Arts in Sociology and minor in Public Relations (Merit Scholarship) 2008 ADDITIONAL INFORMATION

Languages: Turkish (Native), English, French (Beginner) Skills: MS Office Programs (Word, Excel, PowerPoint, Outlook), IBM Lotus Notes, Salesforce Activities: Skiing, tennis, traveling, cooking, social responsibility projects

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