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Social Media Digital Marketing

Location:
Chandler, AZ
Posted:
November 08, 2023

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Resume:

DH

OBJECTIVE

Hello, I would like to be considered for the available Team position. As part of your team, I would be able to utilize my proficient skills from reputation management to paid media strategy.

SKILLS

-Lead team training

-Analyze profit and loss sheet

- Curate social media platform for aesthetic practice.

-Conduct market research to implement new protocols to team leads

-Promote a friendly, warm and exceptional client experience while ensuring the safety of the client at all times

-able to multitask

-Reliability and flexibility

-Evaluating clients’ suitability for aesthetic injections

-Excellent verbal and written communication and computer skills

-Computer savvy with programs such as Microsoft, excel, social media management, adobe

-Cleaning and prepping treatment rooms

- STRONG WRITTEN AND VERBAL COMMUNICATION SKILLS.

- RECOGNIZED FOR BEING HIGHLY ORGANIZED, PROACTIVE, DETAIL-ORIENTED, AND DEADLINE-DRIVEN, WITH THE CAPABILITY TO MANAGE MULTIPLE PRIORITIES CONCURRENTLY WHILE MAINTAINING A HIGH LEVEL OF SERVICE.

- DEMONSTRATED SOUND JUDGMENT IN HANDLING ALL SOCIAL MEDIA POSTS, ALIGNING WITH THE FIRM'S PROFESSIONAL EXPECTATIONS.

- PROFICIENCY IN WINDOWS MICROSOFT OFFICE PRODUCTS, INCLUDING WORD, EXCEL, POWERPOINT, OUTLOOK. FAMILIARITY WITH GRAPHICS AND PRESENTATION SOFTWARE, SUCH AS PHOTOSHOP, IS PREFERRED.

- KEEN ATTENTION TO DETAIL AND A MINDSET GEARED TOWARDS PROCESS IMPROVEMENT.

- EXPECTED TO ACQUIRE KNOWLEDGE ABOUT THE GENERAL COMMERCIAL REAL ESTATE INDUSTRY, INCLUDING TERMINOLOGY.

MY ROLE AS A DIGITAL MARKETING COORDINATOR ALLOWED ME TO DEVELOP AND APPLY THESE SKILLS TO DRIVE THE COMPANY'S DIGITAL MARKETING EFFORTS AND ENHANCE BRAND PRESENCE.

DONNA HOPKINSON

REGISTERED NURSE CHANDLER, AZ

480-***-**** ad0xoy@r.postjobfree.com

EXPERIENCE

MARKETING AGENT-INDEPENDENT CONTRACTING 10/2018-PRESENT

AS A DIGITAL MARKETING COORDINATOR, I PLAYED A PIVOTAL ROLE IN SUPPORTING CORPORATE MARKETING INITIATIVES AND ENHANCING BRAND IDENTITY ACROSS VARIOUS DIGITAL PLATFORMS. MY RESPONSIBILITIES INCLUDED OVERSEEING WEBSITE CONTENT AND MESSAGING TO MAINTAIN A CONSISTENT BRAND VOICE, COLLABORATING CLOSELY WITH THE DIRECTOR OF MARKETING AND DIRECTOR OF PUBLIC RELATIONS TO OPTIMIZE PRESS AND DIGITAL BRAND PROMOTION. KEY RESPONSIBILITIES INCLUDED:

- **SOCIAL MEDIA STRATEGY:** I CREATED AND EXECUTED A COMPREHENSIVE FIRM-WIDE SOCIAL MEDIA STRATEGY, COLLABORATING WITH STAKEHOLDERS ACROSS THE ORGANIZATION TO ENSURE ITS EFFECTIVENESS AND THE ADOPTION OF RELEVANT SOCIAL MEDIA TECHNIQUES.

- **SOCIAL MEDIA MANAGEMENT:** I MANAGED THE COMPANY'S PRESENCE ON SOCIAL NETWORKING SITES, INCLUDING LINKEDIN, FACEBOOK, INSTAGRAM, TWITTER, GOOGLE, AND OTHER COMMUNITY PLATFORMS.

- **ENGAGEMENT MONITORING:** I MONITORED AND RESPONDED TO POSTS, LIKES, AND COMMENTS ACROSS ALL SOCIAL PLATFORMS THROUGHOUT THE DAY, ENSURING FULL AWARENESS OF CONTENT AND USING SOUND JUDGMENT FOR POSTS REQUIRING IMMEDIATE ATTENTION.

- **REPUTATION MANAGEMENT:** I OVERSAW AND MANAGED THE COMPANY'S REPUTATION ON CORPORATE PAGES, INCLUDING GOOGLE MY BUSINESS, YELP, LINKEDIN, GLASSDOOR, INDEED, AND WIKIPEDIA.

- **COLLABORATION:** I WORKED IN CONJUNCTION WITH THE SENIOR MARKETING MANAGER TO ENHANCE SOCIAL MEDIA TEMPLATES FOR THE FIELD MARKETING TEAM WITHIN A THIRD-PARTY DESIGN PLATFORM.

- **HOOTSUITE ACCOUNT MANAGEMENT:** I EFFECTIVELY MANAGED THE COMPANY'S HOOTSUITE ACCOUNT FOR CORPORATE, REGIONAL, AND LOCAL SOCIAL MEDIA HANDLES.

- **WEBSITE MANAGEMENT:** I LED EFFORTS IN PUBLISHING AND UPDATING THE FIRM'S SITECORE-BASED WEBSITES, PROACTIVELY ENSURING THE CONTENT'S CURRENCY AND RELEVANCE. I MAINTAINED DOCUMENTATION AND FUNCTIONAL UNDERSTANDING OF THE FIRM'S WEBSITE.

- **COLLABORATION WITH IT:** I ATTENDED STAND-UP MEETINGS WITH THE WEBSITE HOSTING COMPANY AND COLLABORATED WITH THE IT DEPARTMENT ON WEBSITE IMPROVEMENTS AND ENHANCEMENTS, WHILE ALSO MANAGING PROJECTS IN ASANA FOR THE MARKETING TEAM.

- **PAID MEDIA STRATEGY:** I SUPPORTED THE DIRECTOR OF MARKETING IN DEVELOPING AND EXECUTING PAID MEDIA STRATEGY TO ENHANCE BRAND AWARENESS AND LEAD GENERATION.

- **ANALYTICS REPORTING:** I REGULARLY REPORTED WEBSITE ANALYTICS ON A MONTHLY, QUARTERLY, AND ANNUAL BASIS TO ALL DEPARTMENTS, UTILIZING GA4.

- **COMPETITIVE ANALYSIS:** I PREPARED QUARTERLY COMPETITIVE ANALYSIS REPORTS FOR NATIONAL COMMERCIAL REAL ESTATE WEBSITES AND SOCIAL MEDIA ACCOUNTS.

- **METRICS EVALUATION:** I UNDERSTOOD AND EVALUATED METRICS IN SITECORE'S EXPERIENCE APP AND GA4, CLOSELY COLLABORATING WITH THE MARKETING CAMPAIGN MANAGER TO DISTRIBUTE CAMPAIGN PERFORMANCE DATA TO THE MARKETING TEAM.

- **DIGITAL REQUEST RESPONSES:** I RESPONDED TO DIGITAL-FOCUSED MARKETING REQUEST EMAILS AND READILY ADAPTED TO OTHER PROJECTS AND TASKS AS ASSIGNED.

REGISTERED NURSE INJECTOR • ENDLESS BEAUTY MED SPA • 10/2018 – PRESENT

Experience in the performance of Botox, Dysport, Jeuveau, Xeomin, Restylane, RHA, Merz, Sculptra, PRP, Cannula, Tear Trough Injections and more! I have also used my time management well and follow-up skills to utilize my creativity, drive and patient service commitment to excellence. With this position, I have been able to upsell and cross-selling services. With this position, it is necessary to Evaluate clients’ suitability for aesthetic injections and follow medical director directions and practice policies and service protocols.

-Acts as a liaison with Medical Director to ensure consistent adherence to established client care standards with injectable and treatment protocols

REGISTERED NURSE • CONCENTRIC HEALTHCARE STAFFING • 10/2020– PRESENT

Implement the use of ICD-10 code to process medical diagnosis for insurance billings.In this position I have planned and implemented the patient care plans, enforce all workplace policies and procedures. I also collaborated with the patient care team to yield positive patient outcomes. In this position I have given care that ranges from G-tube feedings, TPN feedings, urinary catheter care, tracheostomy and ventilator. care Make recommendations for professional development based on performance reviews.

As the staff nurse, I also maintain the general awareness of patient health statuses

Provided medication therapy management

Assisted health are providers & patients, greeting & answering questons.

Inform pharmacy manager regarding medication error.

Follow up with patients and providers to monitor progress towards meeting drug treatment goals

Maintained comprehensive records of all interactions with physicians and healthcare providers, ensuring accurate and through documentation.

TELEHEALTH REGISTERED NURSE • AMAZON CARE • 10/2019– 11/2021

In this position, I have provided telephone triage and advice to callers to assist them in making timely medical decisions. I have exercised clinical judgement in combination with utilization of protocols to arrive at the appropriate disposition to provide timely and accurate level of care to patients. This position included promptly completing confidential medical records as per company documentation standards. Most of all, provide clear and concise information and direction during patient encounters

Assist health care providers and patients, greeting them by phone, answering questions and requests

Review medical and health history of patients.

Engage in proactive patient and provider communication to ensure onging monitoring of treatment progress and alignment with medication objectives.

Documented all communication with physicians, or other healthcare providers.

CLIENT RELATION SPECIALIST • TSYS PAYMENT SOLUTIONS • 02/2015– 09/2017

Analyze client technical and troubleshooting concerns. Reprogram credit card terminals and as well as upgrade devices as necessary. Take 20-50 incoming calls to address client concerns. Receives and responds, via telephone, email, chat or SMS to technical customer service requests, inquiries and problems. Utilizes various databases to select the best processing method and explains the solution to the client in order to resolve the inquiry. Maintains an accurate and complete record of all inquiries and problems handled. Operates a personal computer, mainframe, software packages and front-end programs related to the client

EDUCATION

BSN • 10/2022 • WALDEN UNIVERSITY

BSN in nursing

ASN • 1/2014 • FORTIS COLLEGE

Associate degree nursing

CERTIFICATE• 9/2013 • PHOENIX COLLEGE

Massage therapy



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