Debra A. Torres

**** ******** ******

Tampa, FL *3629

813-***-****

acwd17@r.postjobfree.com

Profile:

Extensive multi-media sales, marketing and management experience, with strong emphasis on strategic business development, and marketing solution campaigns. Adept at working with

diverse range of businesses. Strong presentation, networking, prospecting, sales, and writing

skills. Engaged, curious, passionate, driven, positive team player seeking an opportunity to help

grow, build, and lead an innovative company’s current and future growth.

Career Experience

Account Executive: WTSP-TV/Digital Sales and Marketing. December 2013 - Current

Sales and service of multi-platform media solutions. Clients include regional and local ad

agencies, local companies and government agencies.

General Sales Manager: Viamedia TV. January 2007 - October 2013

Built and developed Local Cable Ad Sales division for Verizon Fios Tampa division.

Hired, trained and managed sales over 14 Account Executives/3 offices. Responsible for

attaining local budget, sales projections, and strategic planning for short and long term growth.

Regional Account Manager: Clear Channel Traffic. July 2002 - September 206

Helped to launch Clear Channel Traffic ad sales. Worked with local and regional accounts and ad agencies throughout the state of Florida and beyond.

General Sales Manager: WFLZ-FM. June 2002 - December 1999

Managed staff of 10 Account Executives. Responsible for budget, sales projections, sales training, packaging, training, critical problem solving, and strategic planning for revenue growth.

Account Executive: WSSR/WMTX-FM/Clear Channel Inc. August 1995 - December 2002.

Special Skills:

Marketing: skilled in TV, radio, digital sales, negotiating, media planning and buying

Digital marketing: SEM, SEO, Social Media, Ad Messenger, Email Blast, Google Analytics, OTT Computer Skills/CRM: Microsoft Excel, Powerpoint, Office, Salesforce

TV/Radio Ratings/ software: Wide Orbit, Nielsen, Strata.

Career Highlights

Office of the Year/Viamedia TV 2009 - GSM

President’s Club/Clear Channel Traffic 2004

President’s Club/WMTX 1996

President’s Club/Jones Intercable

Education:

University of Florida: Bachelor of Science in Advertising/Minor in Marketing

Professional Organizations:

Community Foundation of Tampa Bay - Marketing Committee 2012 - current Women of Influence Committee/Tampa Chamber of Commerce 2011 - current Leadership Tampa/Class of 2011

Spring of Tampa Bay/Board of Trustees 2005

Bay Area Media Network - Past President/2002 - 2006

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