Lee F. Granger, MBA

acwb9i@r.postjobfree.com * Mobile: 407-***-**** * 849 Preserve Terrace, Lake Mary, FL 32746 SENIOR MARKETING & COMMUNICATIONS LEADER

Seasoned technology and product management leader with experience analyzing demand, planning, developing, and implementing complex marketing and communications solutions that anticipate the market, maximize efficiency in the development process, streamline implementation, and drive profitability for the organization. Strategist who leverages sharp market understanding and creative acumen to rapidly identify opportunities and deliver products/services. Communicative leader who empowers and unites cross-functional groups around project and organization goals to achieve success.

CORE COMPETENCIES

Strategic Planning * B2C and B2B Marketing * Traditional and Digital Channels * Public Relations Product Development * Product Management * Relationship Management * Negotiations & Contracting * eCommerce Management * Conflict Resolution * Market Analysis and Forecasting Brand Management * P&L Management * Call Center Operations * Channel Management * Event Management * Business Development * Start-up & Large multinational corporate experience PROFESSIONAL EXPERIENCE

The Granger Group, LLC – Lake Mary, FL

Consultancy

PRESIDENT (Restarted June 2015 to present)

Specializes in strategic planning, marketing, sales, product development, public relations, operations, and eCommerce for the travel, hospitality, leisure, aviation, and tourism industries. Recent and current engagements include sub- committee chair developing the Heathrow Women’s Club Communications Plan, social media support at AAA, Inc., and business development for RezSystems.

Club Assist US, LLC – Lake Mary, FL

Global automotive battery and glass replacement provider, $200+ million revenue, 500+ employees. VICE PRESIDENT, MARKETING, NORTH AMERICA (2014 to 2015) Responsible for the Marketing practice serving constituent AAA and CAA Clubs in North America which serve millions of members. Led B2B and B2C marketing strategy development, planning, and product launch execution for the automotive battery and glass replacement businesses. Led the branding and graphics team and the marketing account management team to plan and implement campaigns across a variety of audiences in both traditional and digital media. Responsible for North American Risk Assessment and Business Plan development processes. Navtech, Inc. – Waterloo, ON

Global aviation software and services provider, $50+ million revenue, 300+ employees worldwide. VICE PRESIDENT, PRODUCT MANAGEMENT AND MARKETING (2009 to 2013) Responsible for the design, development, management, and marketing of six aviation software product lines and channel management. Assured software products met or exceeded customer requirements for 400 commercial airlines around the world including Air Canada, British Airways, Delta Air Lines, Cathay Pacific, and SAS. Additional responsibilities included global B2B marketing communications, branding, website management (www.navtech.aero), and public relations.

Leader on executive team that turned company’s negative profitability to 20%+ EBITDA

Consistently met/exceeded product gross margin and EBITDA targets

Successfully launched new products and product enhancements into global market

Created strategic business plans (initial 100 Day Plan; 2013-2015 Business Transformation Plan; annual product business plans, annual marketing/public relations plans)

Collaborated with various cross-functional global teams to generate consensus and drive change

Successfully streamlined the company’s brands and external communications; increased brand awareness; created and managed consolidated website strategy

Improved customer satisfaction ratings significantly The Granger Group, LLC – Lake Mary, FL

Consultancy

PRESIDENT (2008 – 2009)

Specialized in strategic planning, marketing, sales, product development, public relations, operations, and eCommerce for the travel, hospitality, leisure, and tourism industries. Clients included Best Western, Norwegian Cruise Line, CruiseOne & Cruises, Inc., Voyages NA, Navtech, Inc., and several travel dot-com companies.

Conducted market analysis and authored strategic plans

Developed product training curriculum

Created press and publicity events

Developed website pricing and demand generation strategies LeisureLogix, LLC – Tampa, FL

Travel Technology start-up company

SENIOR VICE PRESIDENT, MARKETING AND OPERATIONS (2007 – 2008) Managed marketing and operations disciplines for travel technology start-up company. Developed company branding and launched website and first product an internet leisure trip planning and booking tool, the RoadTrip Wizard, on partner site travelocity.com.

Collaborated with CEO and COO in business development efforts

Developed go to market strategy

Obtained over 250 million impressions at launch through travel and consumer media

Won “Spotlight on Travel Industry Start-ups” competition at PhoCusWright Conference 2007 American Automobile Association, Inc., Lake Mary, FL North American membership organization serving 50+ million members, through multiple product lines MANAGING DIRECTOR, TRAVEL TECHNOLOGY (2002 – 2007) Led development and enhancement of AAA’s travel technology infrastructure travel agent desktop and internet. Oversaw data management and analysis function for AAA’s $4+ billion travel business.

Shared strategic oversight responsibility for AAA’s enterprise Internet functionality

Led development, enhancement, and support for travel website (aaa.com/travel); delivered 10-12 enhancements annually; achieved 30% - 60% annual sales growth

Negotiated and contracted improved multi-year terms with GDS vendor ($45+ million contract)

Managed national relationships with tour operators and cruise lines ($2+ billion annual sales; 2006-2007)

Negotiated improved terms for 2008 – 2011 national preferred supplier contracts

Developed seven exclusive new luxury tour products MANAGING DIRECTOR, MARKETING (1995 - 2002)

Designed and executed AAA’s strategic marketing and branding practice. Through committee leadership, drove buy-in for first national AAA marketing plan, marketing data warehouse, and uniform membership card. Led development of corporate re-branding and new graphic identity convention and gained stakeholder support for implementation. Established CRM support practice for segmentation, targeting, analyses and modeling (The Action Center). Managed marketing of website (www.aaa.com). Publisher of 2.5 million household Car & Travel magazine. Managed Show Your Card & Save discount program and advertising sales for AAA publications ($48M). Oversaw SUPERNUMBER call center and Member Services department.

EARLY CAREER

Early roles included positions with Carlson Companies, Inc., Minneapolis, MN: Director, Leisure Strategy Development; Director, Leisure Product Development; Manager, Operations; Manager, Leisure Marketing and Training; and Manager, Training and Special Products. EDUCATION & INDUSTRY CERTIFICATIONS

MBA, Florida State University, 2012; member Phi Kappa Phi Executive MBA, University of Minnesota

BS, Business Management, Louisiana State University Executive Development Program, Carlson Companies, Inc. Certified Travel Industry Executive & Certified Travel Counselor, The Travel Institute COMMUNITY INVOLVEMENT

Mental Health Association of Central Florida, former Board Member Central Florida Democrats Club, former Vice President Boys and Girls Club of Central Florida

Meals on Wheels

Habitat for Humanity

Acquisition Trust, Orlando Museum of Art

Heathrow Women’s Club (Public Relations Committee) CHAPS (Center for Horsemanship and Personal Success)

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