DEBBIE DeLOACH ANDERSON **** San Jacinto, Condo #*07, Dallas, TX 75204

Phone:214-***-**** E-mail: acvxtb@r.postjobfree.com

SUMMARY

An award-winning communications professional and published author with 36 years newspaper, agency, media, public relations and consultant experience. Proven track record in corporate communications management with two Fortune 500 companies. Skilled in counseling senior management on media and community relations, as well as marketing, employee and financial communications. Other strengths include creativity, crisis communications, design concepts, labor issues, outside sales, people dynamics, strategic insight, and over-the-top writing skills.

CAREER HISTORY HIGHLIGHTS

1979-2015

FREELANCE CONSULTANT: Wrote as a special contributor for the Dallas Morning News. Wrote and edited autobiography titled “King of Clubs: Grow Rich In More Than Money,” on the late Robert Dedman, founder of ClubCorp, published in 1999. Acknowledged and published editor of “A Minor: A Novel of Love, Music and Memory,” by Margaret Ann Philbrick in 2014. Other freelance clients include: ClubCorp, Urbanmarket, Central Market, the Federal Home Loan Bank and Levenson & Hill Public Relations, all of Dallas; Computer Language Research, Carrollton; and C. Blohm & Associates, Cottage Grove, WI. Former publicist for Cebolla Fine Flowers and customer service representative for Dr. Delphinium Designs and Events, both of Dallas.

MEDIA RELATIONS: Developed and maintained network of national, local and trade media contacts for the nation’s largest railroad, a major aerospace and defense company, and freelance clients across the country. Prepared media statements and news releases on key events, including crisis situations, weapon systems, capital expenditures and customer service initiatives. Coordinated feature stories, media tours, special events and other targeted marketing efforts.

FINANCIAL COMMUNICATIONS: Managed $500,000 annual budget to produce two consecutive award-winning shareholders’ reports for the nation’s largest railroad. Included supervision of writing, design, production and distribution of more than 125,000 reports per year.

CRISIS COMMUNICATIONS: Served as spokesperson for media queries on all train derailments, crossing accidents/fatalities, hazardous chemical spills and other service interruptions, including 48-hour national rail strike and massive flooding in the Midwest. Acted as media expert for 2 successful U.S. weapon systems in the Desert Shield/Desert Storm conflict.

EMPLOYEE COMMUNICATIONS: Established targeted bi-monthly newsletter with 10,000-plus circulation for the Brotherhood of the Maintenance of Way, the largest of 13 railroad unions. Managed quarterly publication for all U.S. Army personnel who operated, maintained and supported the proven Multiple Launch Rocket System and the Army Tactical Missile System. Contributed to numerous external, internal and marketing publications in writing and design as both corporate team player and freelancer/consultant.

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MAJOR CAREER ACCOMPLISHMENTS

FREELANCE EXPERIENCE 1996-present

Author and Editor of two published books, “King of Clubs” and “A Minor;” two annual reports for Computer Language Research; media events in four states for the Federal Home Loan Bank; media interviews for education software publishers; doctorate dissertation editing for Texas A&M-Commerce students; web page design and other writing/editing/production projects.

BURLINGTON NORTHERN SANTA FE RAILROAD, Fort Worth, Texas 1992-1996

One of the nation’s largest railroads with $5 billion in revenues and 30,000 employees

Media Relations Manager

Managed Corporate Communications Environmental Response Strategy, acting as communications liaison for three field directors, corporate staff and outside remediation consultants. Included development of a media relations booklet of 30 priority locations identified as environmental "hot spots" to better manage negative media exposure.

Honored with the Chairman's Circle Award for “outstanding communications support” of the System Engineering group as only the second recipient outside that group to receive award.

Contributed to a variety of communications tools designed to help people deal with change, job elimination and a company in transition as part of BN’s merger with Santa Fe Railway.

LTV AEROSPACE AND DEFENSE, Missiles Division, Grand Prairie, Texas 1991-1992

Technology-driven defense contractor with $3 billion in revenues and 35,000 employees

Project Manager, Public Relations and Advertising

Organized an extensive public education campaign to capitalize on LTV's 30-year involvement in the United States space program from Apollo to Space Station Freedom. Included an elaborate exhibit with a “real” shuttle nosecap at the Science Museum in Dallas.

HILL AND KNOWLTON, Dallas, Texas 1989-1991

One of the world’s largest and most respected public affairs/public relations firms

Account Executive

Developed and supervised "real-life" media training for high-level executives to improve their interview skills with a focus on key company messages and poignant “soundbites.”

PREVIOUS JOURNALISM EXPERIENCE 1979-1989

Ten years of advancement from staff writer to news editor and editor at newspapers in five Texas cities, contributing thousands of news stories and feature articles on a wide range of topics.

Received a Spot News Award from the Associated Press Managing Editors for crisis coverage of flooding in Comal County, Texas, 1985.

EDUCATION, BS Journalism with Honors 1978

Texas State University-San Marcos (formerly Southwest Texas State University)

Portfolio and writing samples available upon request

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