*** ******** ***, ******* *****, NJ *****

908-***-**** – acvxqm@r.postjobfree.com

LEAD EXECUTIVE ATTRIBUTES

• Accomplished Healthcare, Hospitality, Business Operations and Marketing Leader.

• Accomplished Business Consultant – Marketing, Brand Development, Media Relations, Project Management, International Event Marketing

• Public affairs strategist experienced in selling public awareness initiatives and social engagement issues while demonstrating dynamic presentation, writing, relationship-building, negotiation, and problem solving abilities.

• Experienced in leveraging all forms of social media to promote engagement, build following and customer loyalty.

• Accomplished Fundraiser and Fundraising Team Leader via events and all available donation avenues.

• Senior Team Leader experienced in developing and implementing comprehensive communications strategies for large organizations.

• Strong analytical, problem-solving, team motivation, supervision, and coaching skills along with exceptional ability to lead and to take the initiative in fast-paced, high-pressure environments. CORE MARKETING AND COMMUNICATIONS COMPETENCIES

Brand Development TV- Print- Radio Social Media Marketing Strategy Blogging-Vlogging SEO / SEM / Website Development Mobile Marketing Campaigns CRM Special Event Marketing Target Market Analysis Media Buying- Relations E-Commerce Development and Management Building ROI

Relationship Cultivation Trend PROFESSIONAL Analysis CAREER HISTORY BADCOCK AND ASSOCIATES, LLC.

BADCOCK AND ASSOCIATES, LLC. Current

General Business Consulting

Advertising Creative Development and Media Placement Analysis: Online, Social, Print, Radio & Television.

Sales & Marketing Practices Evaluation and Analysis Public Relations Representation, Communications, Branding, Logo Development, and Brand Strategy Planning.

“Always Communicating Tastes In Life”: Twitter, Instagram - Specialty Foods, Wines, Spirits and Hospitality Experiences. Badcock and Associates, LLC. Shares experiences and information.

Start Ups – E-Commerce Companies: Company Development, Marketing, Branding and Awareness.

Digital Media Trailblazing - ConfiTrack and enviie (www.ConfiTrack.com and www.enviie.com). virtual envelope product. The enviie APP allows you to send any type of digital content, control the content, and track the content, as it is in a completely secure virtual envelope. This is via email format or text depending on the programs chosen, and there are already healthcare versions in place along with unbelievable marketing capabilities in use. HIPAA compliant businesses will be interested in this product for their communications BADCOCK AND ASSOCIATES HEALTHCARE

Senior Living and Healthcare Division

Sales, Marketing and Census (Sales) Growth Evaluation, Mock Surveys, Management Consulting

Re-Branding or Re-Inventing Your Healthcare Facility, Community

Due Diligence, Feasibility Studies, Partner and Financial Options HEALTHCARE TRAINING CONSULTANTS, LLC

Marketing, Sales, Customer Service, Dining Room Services, and a variety of programming designed to increase the value off your staff, and service.

Culture – Creating a culture from the inside that supports your brand on the outside. OVERSEAS LEASE GROUP, INC., Parsippany, NJ 2006 – 2016 VICE PRESIDENT MARKETING AND COMMUNICATIONS

Provided strategic leadership and execution of all Marketing and Communications management to specialty funding provider servicing government agencies, commercial clients, and non-profit organizations worldwide. Accountable for developing and implementing media relations, marketing communications, conducting spokesperson and client media tours, special events sponsorship development and announcements, drafting written materials including speeches and presentations for events, press kits, press releases, pitch letters, and representing company at events and other PR focused activities both Nationally and Internationally. Responsible for Marketing P&L, strategic planning, publishing, and developing company documents, including annual reports and quarterly communication directives. Planned and oversaw development of website, development and implementation of social media strategies with ROI analytics, orchestrated trade shows, organization events, and public relations campaigns. Developed policies and procedures pertaining to client services and business development functions. Managed staffing to support the tasks.

Highlights:

Built company brand identity from start-up, developed marketing plans, company logos, and standard graphics, that led organization to become a well-respected and recognized brand within international government, commercial business, and non-profit sectors.

Conceptualized, formulated, developed and implemented company’s social media strategy to include LinkedIn, Twitter, Facebook, YouTube, Vine, Pinterest, Periscope and more, to obtain the goal of promoting social engagement and gain customer reach in US and Canada while increasing customer awareness internationally.

Contributing Author - MDG Review Magazine focused on the United Nations Millennium Development Goals.

Successfully improved market share, increased revenues and ROI through implementation of strategic marketing and business development initiatives and cultivation of client and partner relationships.

Served as International conference developer and speaker on subject of marketing to the United Nations and various nongovernmental organizations (NGOs) and commercial companies. Locations included: Dubai, Geneva, Paris, London, Brindisi

Developed and implemented Company Code of Conduct, Ethics and Company Quality Standards.

Company spokesperson, managed third party vendors during development of collateral materials, and performed SWOT analysis with competitor profiles for use in sales and brand positioning.

2006-2008 operating worldwide marketing and communications as a consultant. Company requested I assume a permanent leadership position in 2008.

SPRING HILLS SENIOR COMMUNITIES, LLC, Woodbridge, NJ 2003 – 2006 VICE PRESIDENT MARKETING, SALES AND CUSTOMER SERVICE Executive accountability for strategic sales, business development, and customer service operational functions for 8 assisted living communities with memory care. Analyzed goals of specialty assisted living organization and established short and long-term strategic sales plans, budgets, and the P & L details. Managed 12 Direct Reports with 12 additional Executive Directors at a “dotted line” of management. I was responsible for training every staff member of the company our Culture Program and Customer Service Values Training I created. Additionally, I created a Dining Room Service Training the company needed and trained the staff and managers on the program based on the Culinary Institute of America training. Executed all marketing activities, created company training initiatives and programs, developed conflict resolution practices, and established company-wide culture program. Developed bi-annual “Secret Shop” program to ensure accurate SWOT details. Collaborated with CEO, CFO, and VP of Operations on goals and strategic plans. Highlights:

Increased company sales revenues by 43% via development of high-performing sales and marketing team dedicated to drive organizational growth and greater market penetration. This was accomplished as the company grew from 1 community to 5 communities, to 8 communities over a period of 3 years’ time.

Expanded CRM database of sales leads via original “Customer Testimonial” feature based radio, print, and television ad campaigns in five regional markets.

Led, supervised, coached, and mentored multi-site Marketing and Operations Teams.

Fulfilled Executive Director and VP of Operation Duties on location as needed.

Developed/implemented in-house training programs for operations and marketing.

Planned and orchestrated public affairs and communication initiatives, including public relations campaigns and community outreach activities.

Developed and implemented Dining Services Program, HUG (Helpful Understanding Guardian) Resident Program, Sales and Marketing Program, Customer Service Training, for company.

Analyzed new potential properties and feasibility studies for company growth. PREVIOUS PROFESSIONAL CAREER HISTORY

Kindred Healthcare, Virginia Beach, VA 2002-2003

DISTRICT DIRECTOR OF SALES AND MARKETING

Managed training, and business development for 13 Nursing and Rehabilitation facilities within Virginia and North Carolina. Increased sales to exceed budgets in targeted area with innovative “Central Marketing Office”. Achieved and exceeded revenue goals for the District. Turned around Virginia Beach area and District including a building that had been on a previous admissions moratorium. Created Corporate Sponsorships, Advertising, Internet Web Site Data, Major Referral Source relationships, and Strategic Alliances designed to promote Kindred Healthcare. *Development and implementation of training for associates in sales and marketing best practices. Sales (Census) management of all facilities and meeting the budgeted targets on a daily, weekly, monthly and an annual basis. Awarded Top Producing District Sales and Marketing Director of the Quarter Award – first Quarter with Kindred.

Genesis Eldercare, Mendham, New Jersey 1999- 2002

DIRECTOR OF MARKETING

Managed admissions and marketing programs for full service healthcare entity. Increased market penetration, positive public image, maximization of center profitability, census goals and admissions revenues. Nurtured referral relationships through an aggressive customer oriented admissions process, working with healthcare community, hospitals, and physicians. Evening Supervisor, MOD duties weekly. InSync Corporation, Mendham, New Jersey 1997-1999

OWNER/VP

Provided Marketing, Advertising and Public Relations services to the New Jersey Hotel/Motel Association, New Jersey Department of Travel and Tourism, Individual Hotels, Resorts and various transportation companies.

Visual Data Corporation, Boca Raton, Florida 1996-1997 US/CARIBBEAN MARKETING DIRECTOR

Managed United States and Caribbean Regional Sales Team soliciting hotels, airlines, and all travel products for participation in Interactive Digital Video Libraries and Marketing Programs. Pre-digital era! Globe Media, Inc., Coral Gables, Florida 1994 – 1996 SENIOR ACCOUNT MANAGER

Created and developed Globe Media, Inc. Travel Trade Department including sales assembly and maintenance of accounts. Managed Southeast advertising sales territory for Newspaper Division, Consumer Magazines, and TTG US, TTG UK/Ireland, TTG Europa, New York Newsday, The Los Angeles Times, The San Francisco Chronicle, The Dallas Morning News, Golf For Women and Travel & Leisure Magazine publications.

Reed Travel Group/Reed Elsevier, Hollywood, Florida 1992 – 1994 REGIONAL SALES MANAGER

Managed Sales Southeast and Caribbean sales territory for leading travel publishing company and computerized travel directory. Created educational sales presentations for business-to-business sales calls and worldwide group presentations for company or organizations. Created relationships with foreign governments. International Travel & Resorts, New York, New York 1987-1992 DIRECTOR OF SALES & MARKETING

Managed Sales and Marketing Department providing services to over 300 hotels in the United States, Europe, Caribbean, Mexico and South America. Managed Public Relations, Advertising, Trade Show Promotions, Wholesaler/Tour Operator Contracting, Promotional Literature, Direct Mail Programs, Packaging and innovative marketing programs. Managed outside Sales Team. Budget Rent A Car of Manhattan, New York, New York – Reservations Manager 1985-1987 Parsippany Hilton Hotel, Parsippany, New Jersey – Restaurant Manager 1983-1985 EDUCATION, PROFESSIONAL CERTIFICATIONS AND DEVELOPMENT Bachelor of Science Degree - Indiana State University, Terre Haute, IN Certified Assisted Living Administrator (CALA) State of New Jersey

PR News Digital PR Summit & Workshop Certification

GRID Leadership Certification: “The Power To Change”

The Ritz-Carlton Executive Education Program Graduate

University of Maryland BC Erickson School of Aging Studies: Certification CURRENT PROFESSIONAL AND CHARITABLE ASSOCIATIONS

Board President - Somerset Chaplaincy for the Elderly, Founder-The Shelter Alliance LinkedIn Group, Althea Gibson Community Tennis Association - Advisor/Board Member, The X-Change Leadership Summit - Presenter, Member- American Marketing Association (“AMA”).

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