Bruce Thomas Berglund

714-***-**** acvxa2@r.postjobfree.com www.BerglundAdvertisingDesign.com

Designer Creative Solutions

Savvy, goal-oriented, creative professional with extensive advertising/marketing communications experience - creating, and producing to launch engaging promotional and branding strategies. Cultivate top-performing teams and vendors to excel in intense, deadline-driven environments.

Specialties Overview

Creative Development, Project Planning, Key Messaging, Target Audience Engagement, Content Development, Photography, Video, Copywriting, Editing, Creative Specialist, Email & Direct Mail Marketing, Corporate Identity/Branding, Packaging, Web UI/UX, Target Audience Identification, Internal/External Communications, Effective Training/Mentoring, Lead Designer.

A r e a s o f E x p e r t i s e

• Photoshop • Illustrator • InDesign

• Advertising • Marketing • Branding

• Photo/Video • Production • Packaging

• Messaging • Consulting • Tracking

C o m p u t e r S k i l l s

PC and Mac Proficiency: CS6/CC – (i.e., Adobe Illustrator - Photoshop - In-Design - Adobe Acrobat - After Effects – Premiere Pro ) - MS Word - Excel - PowerPoint - SharePoint - Keynote - WordPress

P r o f e s s i o n a l E x p e r i e n c e

Graphic Designer/Consultant/GM

Berglund Advertising Design (BAD), Costa Mesa, CA (2012 – present)

• Conceptualize create, produce, launch, and track a wide range of promotional and branding strategies to engage and solicit response from diverse target audience(s).

• Responsible for creative brand building, production and launch of varied sales, marketing, and advertising initiatives for multiple B2B and B2C endeavors.

• Supervise creative production, assign and track projects, budgets, timelines, and delivery.

Graphic Designer - Creative Director

Headlands Resources, Inc.

(Nationwide Support Services/Financial Strength Builder (2008 - 2012) 19500 Jamboree Rd., Irvine, CA 92612

• Conceptualized, created, produced, launched and tracked diverse advertising, marketing, branding, and sales initiatives.

• Created diverse product promotions, while developing all marketing communications programs, including: corporate identity, brochures, direct mail, fact sheets, info graphics, start-up assets, logos, collateral, web presence, email blasts, redirects, banner ads.

• Planned, developed and executed marketing initiatives including website content, direct mail, social media campaigns, trade show displays, and other special events support material.

• Developed creative concept and promotional launch of The Frugality Game, a powerful financial planning tool meant to educate, and inform the entire family.

• Assisted with the creation and development for launch of Financial Strength Builder, an online financial coaching program.

• Designed and/or directed the design, production, and printing for all sales, marketing, advertising, publishing and branding initiatives for multiple B2B and B2C endeavors.

• Managed creative services department staff and budget.

• Cultivated top-performing creative teams (and vendors) to excel in intense, deadline-driven environment(s).

Principals and Start-Ups: Nationwide Support Services, The Frugality Game, Assureti Financial Solutions, jChandler Financial Services, Frugality Nation Foundation, Financial Strength Builder

Art Director/Lead Designer

Lenac Warford Stone (LWS)-Ad Agency

4701 Teller Ave., Newport Beach, CA (2007-2008)

• Provided consultation services (design and production) specific to materials development of national advertising, marketing, and communications for agency clients list.

• Featured skills included: research, planning, conceptual design, typography, color usage, prototypes, illustration, digital imaging, photography, press checks, web UI/UX design.

• Created and produced media kits, magazine advertising, direct mail, billboards, product, service, and rack brochures, annual reports, packaging, calendars, catalogues, all sales collateral, theme and medical illustrations, while out-sourcing/purchasing necessary support and printing. Principals at LWS: Isuzu-GMC-Chevy Truck, C&M Fine Pack, Experian, Farmer Boys.

Creative Director/Consultant

DeskSite, Inc., Laguna Niguel, CA (2001 - 2007)

(Berglund Advertising Design (BAD)-studio)

• Responsible for concept development of creative initiatives including dynamic marketing and branding strategies to introduce, promote, and launch NEW Video content delivery software.

• Established design protocol for unique client interface (UI/UX), for video content delivery sites.

• Managed development of all web/DeskSites, sales, and marketing material specific to client product brand and launch.

• Provided consultation and coordination specific to target client list.

• Supervised creative staff, tracked all project(s) status from concept through production to completion and launch.

DeskSite Principals: The National Football League (NFL), NBA, and NHL, Interscope (Eminem & 50 Cent), Beyonce, American Idol, Comedy Central, Saturday Night Live, NASCAR, Car and Driver, Champions On Ice, The Ski Tour, Survivor, Fox Sports, The Bachelor, 24, and 150 more. Additional Principals at BAD: Apria Healthcare, Cytocare, Charter Hospital, Newport Lido Medical Center, Val Mesa Medical Center, GlobalMenu.com, Crawford Broadcasting Company, Global Card Technologies, LifeMasters Supported Selfcare, Bisco Industries, PCBranders.com, TelePacific Communications, Pinnacle Micro, Roller Hockey International, Kofax Imaging Products, DAVCON, Edwards Life Sciences, Johnson-Higgins/Foster-Higgins, Sanwa Bank, American Diversified Savings and Capital Corp, Balboa Technologies.

E d u c a t i o n

New York State University, at Buffalo, New York

Bachelor of Science - Graphic Design

Minor: Environmental & Consumer Studies (ECS)

Mohawk Valley College, Utica, New York

Associate Applied Science - Advertising Design & Production

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