Ken Guglielmo

acvwzb@r.postjobfree.com

201-***-****

Fort Lee, NJ 07024

Resume Highlights: Highly motivated, achievement oriented professional with a successful track record for shattering sales quotas and winning major accounts. Identified, presented and acquired new business for advertising agency which resulted in $5-$7,000,000 in revenue each year, with a peak total of over $24,000,000 in billing. Recognized as agency’s “Top Biller”. Focused on Fortune 100, 500 and 1000 companies. Senior level management of the sales and account teams responsible for the day-to-day operations. Implemented targeted strategies, creative and business plans for clients. Originated and sold a thriving NYC based Advertising & Marketing agency (Insourceful, Inc.). Expertise include: Senior Management, Sales Management, Creative Direction & Management. Started advertising career as an award-winning National Creative Director (full details of which are not listed on this resume, but will be furnished under separate cover upon request).

Hodes (Previously a division of Omnicom). July 2012-Present

Vice President, Business Development-Northeast

Creating new business opportunities related to Employer Branding, Career Web Sites, Talent Acquisition Marketing, Social, Mobile media and “On Demand” SaaS/Cloud platforms.

-Asked to return to agency by executive management.

-Secured largest account in NY office within first 3 months with several additional wins thereafter.

-Highly knowledgeable in all forms of digital advertising, social and mobile media.

-Leading and inspiring a team of Sales Directors.

-Personally contributing significantly to agency’s top billing region.

-Consistently exceeding regional billing quotas by 150-200%

-Establishing credibility through presentations that optimize pitch-win ratio.

-Leadership role on creative initiatives for both prospective and newly acquired business.

Insourceful, Inc. January, 2007-July 2012

Managing Partner, Business Development and Creative Direction

Originated, developed and promoted a full service advertising and consulting company on Wall Street which focused on consumer and employer branding.

-Generated high-growth business opportunities and innovative revenue streams.

-Acted as Chief Creative Officer with award-winning credentials.

-Managed sales and account teams to facilitate new business and ensure timely, quality deliverables to clients.

-Developed multi-media creative campaigns and new business presentations for digital, social and mobile media, print for magazine/newspaper/collateral, out-of-home, direct mail and radio.

-Project lead for the creation and development of web sites, SEO/SEM initiatives.

Insourceful Contract Sales Division-(Outsourced New Business Development)

-Created an innovative, highly sought after contract sales division which helped companies attract new business without adding to employee head count.

-Generated new business for publishers, out-of-home, real estate and promotional product clients.

-Dramatically increased ad revenue for a commercial real estate publication from $26K-125K per month within first month.

Ken Guglielmo (cont.)

Bernard Hodes Group (Omnicom), January, 2000-January, 2007

Senior Vice President, Business Development

Created new business opportunities related to Employer Branding, Talent Acquisition Marketing,

-Top biller within first year of employment. Record breaking sales for 6 consecutive years, totaling $24 million. President’s Club every year.

-Major wins included Accenture, Novartis Pharmaceuticals, Pfizer, Bayer Pharmaceutical, Schering-Plough/Merck, ARAMARK, Polo Ralph Lauren, Cap Gemini, Verizon & Verizon Wireless and Foxwoods.

-Capitalized on creative expertise to develop award-winning campaigns that won business.

-Designed marketing material, media strategies and collateral for newly secured accounts.

-Managed an account team of 11 professionals needed to handle new clients.

Global/National Clients

Pharmaceutical: Novartis Pharmaceuticals, Innovex/Quintiles, Bayer, Pfizer,

Merck/Schering-Plough, Hoffmann La-Roche.

Healthcare: Palisades Medical Center, Palisades Medical Center Foundation, Universal Health Services, Inc., Independence Blue Cross/Blue Shield, Empire Blue Cross, MSK.

Information Technology: Northrop Grumman Information Technology, BAE Systems, Accenture, Modis, Computer Horizons, E&Y/Cap Gemini.

Retail: Foxwoods Hotel & Casino, Revlon, Aramark Uniform Services, Polo Ralph Lauren, Shiseido, Bed Bath & Beyond.

Finance/Insurance: MetLife, The Vanguard Group, BNY Mellon, HSBC.

Telcom: Verizon and Verizon Wireless, Cablevision, Time Warner Cable

Unique Attributes

Highly motivated and achievement oriented sales professional who has a comprehensive knowledge of digital advertising, social and mobile media, with complementary skills in creative Services.

Experienced in all facets of new business acquisition and development.

Excellent presentation skills and solid closer.

Knowledgeable across multiple industries.

Entrepreneurial, resourceful and supportive.

Creative, strategic and strong leader.

Open to embracing new ideas/technologies.

Innovative and flexible.

Competitive and solutions-driven.

Education

State University of New York

Associates Degree, Advertising Communications and Creative Development.

Magna cum laude, National Honor Society.

University of Hartford

BFA Degree, Fine Arts & Creative Writing.

Magna cum laude, Honor Society

Recipient of many awards for creative excellence, including a one-year exhibit at the

Smithsonian Institute. President’s Club for Top Billing, Member of the NJ Gold Coast Business Network, New York Entrepreneur Business Network and Meadowlands Chamber of Commerce. LinkedIn with over 1500 high level connections across most industries. http://www.linkedin.com/in/kenguglielmo/

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